Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Lucy Bingle has 20 years marketing experience and is a LinkedIn marketing Expert. She is passionate about helping companies succeed in amplifying their brand, reaching their target audience and growing their business. In this interview with Trevor Young, Lucy walks us through what's required to succeed in using LinkedIn to market your brand and your business. First up, it's important to position yourself correctly - make sure your LinkedIn profile is best-in-class, Lucy says. Secondly, start strategically building out your network: Connect with people you know - your colleagues and other people you work with - and move out from there to include peers, alumni etc . Professionals often neglect to connect with their clients, Lucy says. This is a lost opportunity: Make sure you're connected to those people. Then ask yourself: Who do you want to influence and communicate with? Use LinkedIn's robust search tool to identify these people, and then invite them to connect. Lucy advises being authentic and upfron