Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

In this episode of REPUTATION REVOLUTION, we hear from book coach and editor, Kelly Irving, who helps business experts and thought leaders write and publish books. Kelly has a very pragmatic view when it comes to experts writing books. In this chat with host Trevor Young, she unpacks the REAL reasons why an expert (entrepreneur/thought leader) should write a book, and outlines a realistic path towards preparing for your book should you decide to write one. Kelly explains the 4 types of writers: The deep thinkerThe storytellerThe entrepreneurThe mastermind (Which one are you?) Kelly also touches on: how to know when you're ready to write a bookwriting a book is a thinking process: it's about learning to communicate who you are and what you do how are you going to use the book in your business?building a body of work that becomes a bookwriting a book starts with blogging, publishing articles, sharing content ... working up to whitepaperstension points in the writing processgrappling with the 'curse of