Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

This week's episode is a case study feature on Pat Mannix, a partner in the Melbourne-based accounting firm, Paris Financial. Pat is the Small Business Tax Champion. He uses video to share value with his target audience, the small business community. Pat's videos demystify legislation, unpack complex issues around all things tax, and provide savvy business tips and advice. Plus he doesn't mind delivering the occasional rant against multinational companies that don't pay their fair share of tax! But most importantly, Pat's content is the real deal. Yes, it's valuable content for the intended audience - small business owners - but it's how he presents it that really resonates. With Pat, what you see is what you get - he's a funny guy, and his personality really shines through in his videos. This is very welcome, given a lot of the subject matter is on the dry side! In this this interview, Pat breaks down how he produces his videos, including the production schedule he adheres to and the technology used.