Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

One of the trends I've been highlighting for a while now is producing a 'destination' show instead of simply doing a podcast, or just a YouTube video. Add a bit of meat to it. Theme it. Make it multimedia so people can listen if they prefer that, or watch it on YouTube, or read about it if necessary. Cut it into snippets to share across social media. Give it a name, create a sub-branded media property, as I've been calling it for years now: turn it into a platform with editorial integrity! It's a destination show for a couple of reasons: (a) people go looking for it, they subscribe to it, they opt-in - it's a regular thing in terms of their content consumption. And (b) with all the bite-sized snippets you're putting out there - micro videos, quote cards, photos and images, pithy lessons learned ... these act as digital breadcrumbs to draw people back to your show, it's the destination, as it were. It's a doorway into your personal brand orbit. For some people, it's how they find and interact with you.