Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

This show is dedicated to people like today's guest: business owner and litigation expert, Alex Martin, from Taurus Legal Management. Twelve months ago, Alex's personal branding endeavours largely revolved around in-person networking, but as he says, you can only shake so many hands! He also published the occasional post on LinkedIn, but not with any purpose or direction. But Alex is an action-taker. He knew he needed to raise his profile and position himself as an expert in his space if he was to build his professional reputation and that of his legal firm. So Alex went back to basics, and started following a strategic plan. Having a plan, he says, "makes a lot more sense and has a lot more impact". Today, Alex takes an integrated approach to content across owned, earned and media channels. On LinkedIn, he regularly publishes videos that address the common challenges and pain-points faced by his audience, owners of growing medium-sized businesses. Plus he uses the platform to share commentary on re