Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

As a leader and a business owner, reputation is your lifeblood. Trust is the social currency of today's digital-first world, and it's in short supply! Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach. But you need to be intentional about it! As we talk about here often on the podcast, there are many variables involved in building a genuine thought leader brand in the marketplace. Let's be clear: People don’t want to be sold something—they want to buy something. And the best way to get someone to seek out the opportunity to buy from you is to position yourself as the unquestionable authority in your space—someone they would be lucky to have a chance to do business with. This is what PR agency owner RUSTY SHELTON calls the authority advantage! Rusty is a Senior Marketing Strategist at Forbes Books, bestselling author and successful e