Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

There’s no limit to what’s possible through personal development.  Today we’re going to share some of the insights and tips we’ve learned from one of the best personal development coaches there is, Michael Bernoff!   One of the core techniques Michael starts with is to be clear on your outcome for whatever it is you’re doing.     As an example, our outcome for this episode is to give you some great techniques that you can immediately implement in your life to be more effective, more influential, and more confident.   This is incredibly important for entrepreneurs.  It’s easy to become unfocused or get distracted from the highest and most important outcome you need to focus on as a business owner.   From there, another technique is what we call your “moment on fire”.     Think of a moment you felt absolutely incredible.  It might be the first time you held your child, or the day you crossed the finish line at an Ironman, or a time you nailed a performance in front of an audience.   The key is, it has to be one

Today we put the “FIRE” in Life on Fire and jump out of a perfectly good airplane with a bunch of awesome entrepreneurs!   We work hard here a Life on Fire, not only to bring you great content on Life on Fire TV and Pay it Forward Friday, but also for our awesome coaching clients through all of the trainings, coaching, networking, and mastermind events they receive!   So, this short episode is to remind you…   Don’t forget to have fun!     What’s the point of working hard and making money if you don’t enjoy it??   Plan your adventures first and that ensures they will happen!   Did this episode remind you to put a little more “fire” in your Life on Fire?  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and give us a 5-star rating!   Thank you for subscribing to our podcast in iTunes!  You can do anything!

One of the most powerful advertising platforms that has ever existed is Facebook.  Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before.     Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the best is Facebook Marketing Expert, host of the Entrepreneur Power Hour Podcast, and Life on Fire Elite-level coaching client, Valerie Shoopman!   Step 1 in the process is placing your Facebook conversion or registration pixel.  This is a small piece of code that is triggered (“fired”) when a person lands on a certain page.     The purpose of the conversion pixel is that it is only trigger when someone “converts”.    Meaning, if the initial step in your marketing funnel is for someone to input their name and email address, you want to know what percentage of people are doing that.     By placing the conversion pixel on what’s referred to as the “thank you” page (which is the page people are

We get asked all the time, how are you able to travel and take vacations and still have time to do two video podcast shows and run an entire business?   In today’s “Hump Day Q&A” we answer that question!   Take a moment and think back to your last vacation…   Chances are you had to get a bunch of stuff done and tie up a ton of loose ends before you left.   But, you got it done, right?  You went on your vacation and your business didn’t implode while you were gone.   How is it that it never seems like we have enough time to get everything we need to done, yet right before vacation, we somehow find a way to do it?   It’s because we are hyper focused, we have a hard deadline, and we become super efficient.   One major source of efficiency we are sometimes forced (in a good way) to tap into is delegation.   We often assume that it would take longer to teach someone else how to do a task than it would to just do it ourselves.  Or, we assume that nobody else can do the task as well as we can.   Both of these th

Today we cover a topic that’s outside the scope of business and marketing, but very much affects your life and therefore how you show up in business…    Love.   It is our belief that you can’t truly live a life on fire, unless you also have love on fire!   When you’re deeply in love with someone who completes and complements you well, and you feel and receive the same in return, it makes you stronger.  It makes you capable of handling more and doing more.     It also frees up the mental energy you may otherwise expel on trying to find love or your frustrations over not having a mate to allow you to focus that energy and thought power on other areas.   One of the things that can immediately make your relationship stronger if you’re in one, and can help you attract your ideal love if you’re not, is to love yourself first.  Once you fully love yourself that then allows you to give your best to someone else.   And, cherish your “story” of how you met your mate.  All relationships have a story, such as how Nick an

We are joined today by an amazing young woman and up-and-coming entrepreneur, a member of our Life on Fire mentorship program, Erika Tischofer!   At a very young age, and for nearly her entire life, Erika has had challenge after challenge thrown her way as a foster child, having lived in over 30 different homes, having been adopted and then later having to support herself working 14 hours a day while attending high school.   Most of us think we have challenges and adverse situations thrown our way, but when put in perspective, most of us have never had to overcome the types of challenges that Erika has grown through.   What’s most amazing about her story is not necessarily the challenges she’s faced, but how she’s responded to them.  Erika is currently attending San Diego State University on a full scholarship and pursuing her goals as an entrepreneur.   She could have easily use her story as an excuse to hold her back.  But, instead, she has used it as fuel to motivate her to excel.   Having to support herse

Of all the ways you can possibly grow your business and invest back in your business with not only your time, but your money, joining or forming a mastermind group can be one of the most impactful!   What is a mastermind?  A business mastermind is a group of entrepreneurs who come together, most often for face-to-face meetings on a regular basis, with the goal of sharing ideas, providing feedback to others, and establishing relationships with each other.   Ideally, the group is comprised of high-level thought leaders in the niche or industry.   So, how do you find one?   Start by searching online.  If you can’t find one there, start asking the leaders in your industry if they are part of one or if they know of any.     And, if you’ve concluded there aren’t any masterminds in your industry, then you are in an incredible position to be able to start one!   Next, how do you get the most out of joining a mastermind?   There is a simple concept called, “givers gain”.  Approach the mastermind with the mindset of ho

In this episode we are joined by marketer, podcaster, and Amazon publishing expert, Brad Costanzo!   Inspired years ago by the book, The 4-Hour Work Week, Brad set out to change his life by leaving the traditional job and sales model and become an entrepreneur.   Brad sought out to identify opportunities in the marketplace for information products and software to fill gaps he found and innovate on existing proven concepts.     One day, while creating a “how-to” information product, Brad had an epiphany…   Most marketers think only about Google and YouTube when it comes to selling how-to products, where people may or may not be in “buying mode” when they are searching.  However, on Amazon, how-to seekers are almost always in buying mode!     And so began his quest to master publishing on Amazon as a door opener and skill set to be bring to consulting relationships.   The first decision when it comes to publishing a book on Amazon is whether you are going to publish it for yourself or someone else.  You don’t h

We’re here today with one of the founding fathers of internet marketing, Mike Filsaime!   Mike’s story of how he first got starting in internet marketing dates all the way back to 1988, before the term “internet marketing” even existed!   From the beginning, Mike had always applied a “marketers mindset” to computers and the internet (which has served him incredibly well).   At one point he had started his first significant online business and was actually making more than his 6-figure day job as general manager at a car dealership.   One day his boss literally pulled him aside and make him choose career paths right there on the spot!   Lucky for us, he chose internet marketing!      When it comes to being successful in business, or in anything, really, mindset is a huge component.   Mike quotes the famous acknowledgement that your income is the average of the 5 people you spend the most time with.  So, pay attention to who you surround yourself with!   From there, his mindset advice is to not allow money to b

Ever found yourself stuck, in business or in life?  Feeling like you know you are capable of achieving and doing more, but at the moment you’re not at that level?   Personally, I struggled with that for years as a budding entrepreneur.  I was willing to work harder than any of my peers, but it didn’t seem to matter what I touched, it never turned to gold until two things changed…   The first change was I needed to narrow my niche.  I needed to become laser focused on exactly who I wanted to serve and exactly what problem I wanted to solve for my niche.   It was the second change that actually made a much bigger difference for me, however…     I had just sold a business for a large sum at age 30, thinking I should have felt on top of the world at that point, and I actually felt the exact opposite.  I felt empty, hollow, and purposeless.   After floundering for a bit, a few things aligned and I ended up working with a very expensive business coach ($36,000) per year.   She changed my life.   She presented me wi

Get ready for some awesome prizes in this month’s LifeOnFireContest.com!  The contests are always free to enter.  To enter, simply to to LifeOnFireContest.com!   This month our grand prize is a 55 inch flat screen TV!   Prize #2 is a 30-minute, one-on-one coaching session with Nick Unsworth!   And, 3rd prize is a Life on Fire t-shirt!   There are 3 ways to enter this month’s contest…   #1:  Registering for the upcoming live webinar called “The Entrepreneur’s Shortcut” at LifeOnFireWebinar.com gets you 1 entry.   #2:  Attending The Entrepreneur’s Shortcut webinar LIVE get you 2 additional entries!   #3:  And, watch your email inbox later this month for a second live webinar that you’ll have the ability to register for to get a 4th entry!   Head over to LifeOnFireContest.com now to enter!   Thanks so much for subscribing!  There’s no contest when it come to your awesomeness!

Every month we feature a new contest at LifeOnFireContest.com!  The contests are always free to enter and have awesome prizes like 55 inch TVs, GoPro Cameras, Drone helicopters!   For details on the current month’s contest, just go to LifeOnFireContest.com!   In this short episode, we picked the winners for our May contest from a live drawing!   The winners are…   1st Prize - Richard Saling won a 30-Minute 1-on-1 Coaching Session With Nick 2nd Prize - Alexa Williams Meisler won a 30-Minute 1-on-1 Coaching Session With Nick 3rd Prize - Jamie ‘Mallet’ Gibbons won 2 Life on Fire Pint Glasses 4th Prize - Michelle Seebachan won a Life on Fire T-Shirt 5th Prize - Tysen Webb won a Life on Fire Gym Bag 6th Prize - Allyson Donaldson won an autographed “Life on Fire” Song CD Single by LaKeisha Michelle! 7th Prize - Biba Pedron won an autographed “Life on Fire” Song CD Single by LaKeisha Michelle! 8th Prize - Rocio Loyola-Duffy won an autographed “Life on Fire” Song CD Single by LaKeisha Michelle! 9th Prize - Lisa Smith

Facebook marketing continues to be the #1 way to get new clients, build a following, and build your authority in your niche, fast.  In this live footage from Maria Andros’s recent event, “Momentum”, we share how to do just that!   One of the biggest assets an online business can have is it’s email list.  But, how do you build a list?     Facebook advertising is a fantastic way to rapidly build a list.  It it not uncommon to add 5,000 or more qualified subscribers to a list in less than a week using Facebook marketing.   Follow this 10-step process to not only build your list, market your products and services, monetize your marketing campaign, and create the opportunity for additional sales in the future!   Step 0 - Survey your list and the people you’re targeting with your ads to find out what they want in advance so you can give it to them!   Step 1 - Set up your Facebook business page and invite friends!   Step 2 - Identify and target who your ideal customers are.   Step 3 - Create a clear and concise bran

Founder and head of SocialMediaExaminer.com, and author of the industry-changing book, “Launch”, Michael Stelzner welcomes us in his office for some heavy tips and Q&A on how to start your business and follow your passion.   Right off the bat while touring Michael’s office we talk headlines and he shares his “go-to” formula for strong headlines which is sticking with a “How to” (solution based) headline, or numbers, such as “6 Ways to Grow Your Twitter Followers”.   From there, Michael talks about his avatar, Scout.  Michael identified early on that almost nobody in the social media space had an avatar, so he wanted to create a little cartoon character that would be recognizable and associated with his brand.   Next, Michael touches on one of the keys to his content strategy, which is having guest bloggers (experts) provide content for his blog.  It is a brilliant model that allows him to bring the best of the best to his audience through curating the top authorities on various topics.   Another substanti

First and foremost, being a spiritual person is not limited to believing in God or one of the many other deities that are worshiped around the world.  Many people find spirituality in their own way.   What is key is having and believing in a purpose that is higher than yourself.   Another important distinction is that deciding to become a spiritual person should not come with an agenda.  For example, going through the motions of going to church or something along those lines simply because you’re looking to grow the revenue of your business is not the right mindset to have.  That is a “taker’s” mindset.   Genuine and sincere spirituality comes through a givers mindset.  And, the personal, and perhaps business and financial benefits that come from it, are merely a byproduct of your actions and beliefs.   Being a spiritual person also does not mean that you can stop taking action and that things will simply magically appear in your life.  Again, the benefits come from your actions and beliefs.     However, what

In part 2 of this 2-part interview, we’re back with real estate entrepreneur, speaker, and coach, Cole Hatter!   First, we tackle mindset.   How do you keep your mindset where it needs to be to become and remain successful?   One of the huge pieces that helped Cole stay focused was accountability, and surrounding himself with people who would hold him accountable to living up to his potential and following through on his commitments.   Another secret of his is finding quiet time to plan and think through your decisions.   “You are where you are today because of the decisions and mindset you had yesterday.”   From there, we hit on purpose, which is the main focus of everything Cole is doing right now.  He sums it up with a great quote.  “You’re not supposed to just survive.  You’re not supposed to figure out a job that pays your bills so you can have an ‘okay’ lifestyle.”   Next, on the topic of marketing, for someone who is looking to get better at speaking Cole has a great tip by following his 20/20/60 rule.

In part 1 of this 2-part interview, super successful real estate entrepreneur, Cole Hatter, takes us inside his home, introduces us to his wife and beautiful baby daughter, and tells us his story of how he walked away from his business completely, only to come back even stronger after his journey of self-discovery!   Sometimes in life, no matter how well it appears things are going, we feel stuck.   We’re not always aware of it when we’re stuck, but Cole was.   He completely disengaged from a thriving real estate business and left the country for 10 straight months to embark on what became a life-changing self-discovery journey.   Upon deciding to leave, he had no idea the next 10 months would reshape his entire life.   It was a journey of selfless giving to others who have impoverished lives and living situations.  In return, he gained the clarity which lead to him propose to the love of his life, build a business that brings in more money than he’s ever made, start a family, and give more than he’s ever giv

Of all of the different ways to grow a business and create sales online, one of the very best ways to do so is through live webinars.   The closer you can come to a 1-on-1 personal interaction with someone, the more likely you are to generate a sale.   So, first off, what is a webinar?     It’s essentially a seminar over the web.  It’s a virtual presentation, with typically one speaker or presents slides or shows their computer screen presenting to an audience of people “attending” virtually by logging to the live stream of your presentation through their computer.   Of the many reasons to consider webinar marketing two primary reasons are that it can be done entirely over the internet without leaving your own home, and you can potentially have hundreds or even thousands of people on a webinar at the same time (very inexpensively).   When crafting your message and creating your content, think of who your ideal customer is, and what problem do they have that you can solve?   Once you’re clear on your content a

One of the most common questions we’ve been asked since starting Life on Fire TV is, “How do you create your shows?”.  So, we decided to bring our cameraman, Eric Casas, who is also our editor, in front of the camera this time to tell you!   Before you ever hit record, you need to plan out your strategy.  Your strategy includes not only what you’re going to talk about, but also where your content is going to be seen, how you may be able to repurpose it, if and when you will monetize it, and so on.   For us, monetizing our show from the start was not important.  Our highest priority was to build a large and loyal following by producing great content on a high-quality show.   (He’s a hint…  When it comes to podcasting, video podcasting is WIDE open.  There is almost no competition.)   Next, there are two things you absolutely cannot sacrifice.  Lack of consistency and poor quality are the top two reasons people stop watching or listening to podcasts.  If your show has 3 episodes per week, then you absolutely mu

Joining us today is marketer, promoter, networker, and all-around awesome business woman, Lindsay Hawley!   Lindsay first shares with us her story of where she same from and how she grew up as a child.  Having hurdles and challenges early in life could have easily caused many people to end up down the wrong path.   However, for Lindsay, her story actually propelled her to find her purpose and passion in helping others and inspired her to seek out healthy challenges as a way to grow, learn, and better herself.   A great networking takeaway from Lindsay is how she’s able to stand out at events or when making new contacts with people.  Sometimes it’s about going the extra mile.  Other times, it’s really just going that extra inch that others don’t think of or aren’t willing to do.   For example, the next time you’re attending an event, as if you can help with registration.  Not only is it a great way to give back, but you meet everyone who is attending the event!   From there, Lindsay and Nick dive into the amaz