Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

Founder and head of SocialMediaExaminer.com, and author of the industry-changing book, “Launch”, Michael Stelzner welcomes us in his office for some heavy tips and Q&A on how to start your business and follow your passion.   Right off the bat while touring Michael’s office we talk headlines and he shares his “go-to” formula for strong headlines which is sticking with a “How to” (solution based) headline, or numbers, such as “6 Ways to Grow Your Twitter Followers”.   From there, Michael talks about his avatar, Scout.  Michael identified early on that almost nobody in the social media space had an avatar, so he wanted to create a little cartoon character that would be recognizable and associated with his brand.   Next, Michael touches on one of the keys to his content strategy, which is having guest bloggers (experts) provide content for his blog.  It is a brilliant model that allows him to bring the best of the best to his audience through curating the top authorities on various topics.   Another substanti