Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

One of the best ways to start, grow, and leverage your business and experience is to package and sell your knowledge.  Here are some great tips on how to get started!   If you’re brand new to your niche, then you need to start building your expert status by getting real customers and adding value for them.   You can coach, train, or provide services to anyone who meets your ideal client profile who knows less than you.   A great step to take when starting out is to seek out an anchor client.  An anchor client is someone highly recognizable and influential in your niche.   Getting that real-life experience is what gives you the information you can package into a product, training, report, and so on.   Once you have a compelling story and the results to back it up, another great step is to seek out the top blogs in your industry and offer to write a guest blog post.   Posting on other popular blogs is likely to get you out there much faster than just posting on your own.    So, how do you “package” your informa

On the hot seat with us today is A-list entertainment reporter and editor-in-chief of Risen Magazine, Kelli Gillespie Richardson, here to talk interview tips and how to give a great interview for a podcast, article, video show and more!   Kelli’s journey started out right out of college when she knew she wanted to break into the media field.   What started opening doors for her first was her willingness to work harder than others and do what others were unwilling to do, such as begin the first ever intern on the Morning Show, simply because nobody prior to her was willing to get up that early!   Many times we assume the things that separate the ultra successful, top achievers from the rest of society is that they were willing to go leaps and bounds beyond what others were willing to give, and it’s always interesting to find out that it doesn’t always require miles and miles of extra effort.  Sometimes it’s just about working hard and going that extra inch, like Kelli did.   Her drive and passion to pursue a c

Live with us today is Instagram expert, Sue Zimmerman, to give us her tips on how to use Instagram for business!   Using Instagram for business can be a fantastic strategy, if you follow Sue’s proven method!   So, why Instagram?   For Sue, when she implemented in her brick and mortar business, she saw a 40% increase in sales!     Instagram is one of the newest, hottest social media platforms, and it is still in it’s growth stage (which is where some of the best opportunities lie).   If you’re new to Instagram, here are three great tips from Sue on how to market on instagram:   1.  Make sure you build out a full and relevant bio, including your keywords that relate to your business.   2.  Make sure you have a great hashtag strategy.  You can use up to 30 hashtags (not to say that you need that many).  And, when doing so, it’s important that you use them in the secondary comments, not the initial comments.   3.  Have a photo posting strategy.  For example, when we recorded this episode with Sue, she wanted to t

A virtual telesummit can be a fantastic way to get your list started, make high-level contacts within your niche, and instantly become an authority on your topic!  In this episode we’re going to break down how to create a virtual telesummit!   So, what is a virtual telesummit?   Essentially, it is a series of typically 15-30 recorded (or live) interviews with experts on a related topic, bundled into one package that customers can purchase (or receive for free, depending on your model).   The best place to start when planning is with your anchor speaker.  This is going to be a highly influential person in your niche.     The key to securing your anchor speaker is there has got to be something in it for them.  Perhaps they are allowed to promote or sell on their interview, where others may not be.   Another significant factor in “looking the part” is you have to have great graphic design.     Your design is one way speakers are going to judge whether they are interested in participating if they don’t know you.

Musician and rockstar turned Twitter guru and marketing strategist, AJ Amyx, joins us for a follow-up episode to teach us how to build relationships, a following, and your business using Twitter!   For AJ, where it all starts in business is helping and inspiring others to pursue their passions.   Many times we feel stuck in a job we’re not happy with, or simply unfulfilled with what it is we do for work each day, but it doesn’t have to be that way.   A bridge that AJ found to quickly connect with people, join conversations, and build relationships (and ultimately customers) was Twitter.   What’s unique about the Twitter community is that unlike most other social media platforms where conversations are private, Twitter conversations are intentionally public and when you join the conversation with something valuable to add, you are welcomed!   One question that often comes up is how do I create meaningful, valuable content in only 140 characters?   AJ’s recommendation is start to think like a journalist.  View

Back to share some more marketing wisdom with us today is marketer and Twitter expert, AJ Amyx, to talk branding your social media and leveraging the “virtual real estate” the main social platforms provide!   Virtual real estate?   Yep!   Your YouTube cover, Facebook cover, Twitter, and so on, those are all tiny little pieces of virtual real estate which you essentially own for your name or brand.   Think of those as virtual billboards.   When you think of it that way, it starts to make a lot of sense to advertise and create congruent branding across the various platforms, right??   One thing that often gets overlooked when we put our marketing hats on is that on social media people are still looking to connect with another human.     So, put yourself in your brand.  Use imagery where you’re looking them in the eye.   Don’t have a huge budget for photography?   AJ has a great tip! Seek out photography students at a local college.  They often have access to high-end equipment and software, and would be happy t

On the line today is none other than social media icon, and New York Time Best Selling Author of the “how-to” social media book, “Jab, Jab, Jab, Right Hook”, Gary Vaynerchuk, to talk details on how to crush it on his favorite platform, Twitter!   We start off asking the question, “Why Twitter?”   For Gary, that was an easy one.  He says Twitter is the one place where we can get consumer’s points of view for free and not pay for data and we can action on these points of view, such as joining a conversation, and you’re welcomed rather than shunned for joining.   One challenge Gary points out (which is a great tip if you can be patient) is that Twitter is a long-term play.  If you try to move too quickly before you’ve built rapport and added value you aren’t likely to see success on the platform.     As Gary points out, you can’t just throw “right hooks” (which is to take or ask), you have to throw jabs first (which is to give or provide value).   In Gary’s opinion, Twitter is the only true social media platform

Joining us today is Life on Fire Elite-level coaching client and network marketer, Jeremy Batt, to share his story of corporate financial success, financial rock bottom, and his rise to 6-figures in network marketing!   Many people who desire success assume the path to achieve it is a straight line.  However, the reality couldn’t be further from the truth for virtually all entrepreneurs.   Jeremy got his start working up the corporate latter to the point that he was making good money, but the work and the long hours were making him completely miserable.   One day something snapped in him, and he knew he needed to make a change.   His first step was buying a gym.  He loved the work, the hours were still long, but, unfortunately, the financial prosperity wasn’t there.  So, in some senses he went from bad to worse.   It was right around that time that Jeremy was introduced to network marketing.  Like many, he was skeptical at first.  However, when he started using the product himself, others were interested in b

Today we’re talking briefly on a topic that rarely gets address in business, your health and fitness.  When you feel great and you look great, you’re going to have more confidence, and you’re going to make more money.  There’s almost a direct correlation.   As entrepreneurs who are often chained to our desks and computers without the structure of the corporate 9 to 5, it’s easy to get into an irregular schedule and start letting routine things like your fitness slip.   I personally found a fantastic solution to this by accident through clients of mine, Lauren and Fraser Bayley.   They are certified personal trainers who previously had been serving their clients through the standard face-to-face personal training model.  This meant that their business wasn’t scalable, they were trading time for money, and could only help a very limited number of people.   What they created and I personally went through for the last 30 days is a virtual group personal training program, which has been freaking awesome (and resul

Host of the podcast, the Competitive Edge, Scott Britton, is here today to each us how he uncovers and gains the competitive edge in business and in life.    Scott’s story starts with being a collegiate level football player and sustaining a major injury his freshman year that permanently affected his performance.  However, that same injury also helped him gain an incredibly powerful life lesson.   For 12 months Scott was completely devoted to doing his rehab exercises and not missing a single repetition.  And, for him, what that created was a regret-free process.  He was at peace with possibly not being as strong or as fast as he was prior to his injury, because he knew that he had done everything he could.   Scott carries that lesson with him today into his business and applies his “no regrets” work ethic and mindset.   When it comes to marketing, Scott again pulls from his teachings in college football where he learned to gain a competitive edge.  For him, in business, his competitive edge is copywriting.

Joining us today is Wes Chapman, founder of A Human Project, an organization with a mission to build a community to empower and give a voice to abused and neglected youth.   Wes’s mission and passion stems from his own dark story as a child, and the stories of his siblings and not being able to act and protect them.   Often children in these situations end up on the wrong path in life, end up acting out, and so on, which only gets them labeled as problem children in society’s eyes.     When really, they just want to be loved.   For Wes, starting this mission is him fulfilling his highest purpose.   Which begs the question…   How do you determine what your purpose is?   Wes’s first tip is just be yourself, and don’t try to be something you’re not.  It’s often uncomfortable, insincere, and likely out of alignment with your core “you”.   To sum it up, “be true to yourself”, Wes says.   To take that a step further or to answer the question of where you go from there, you can challenge yourself and create a positi

Back for a short “part 2” Q&A to answer the question, “How do you unlock someone’s peak potential?” is entrepreneur and author of the book “Shorten the Gap”, Mark Lack!   Mark’s first step is getting his clients to realize that they can make improvements in every single area of their lives.   A great observation that Mark makes is that so many people focused on become a “peak performer” approach it with the mindset that they need to focus all of the efforts on excelling in one area.     However, as Mark points out, having an amazing business but lacking in areas like health or relationships is not going to lead to true happiness and fulfillment, and it may even hinder your performance in that one area if the rest of your life is so unbalanced.   Another great tip Mark shares is to find the people who are already doing what you want to do, or already have what you want, and model them.  Use their stories and their paths as roadmaps to follow to help you achieve growth and success.   In doing so, don’t make

Entrepreneur and author of the book “Shorten the Gap”, Mark Lack, joins us today to share the secrets he’s already discovered by age 24 to success!   Mark’s story has an interesting start.   In his early teens he set a goal to become a world class paintball player and play on the top team in the world.  Of course, his parents assumed it was another short-lived passion, but they supported his dream anyway.   When he completed his career in paintball, he had done everything he set out to do. He was a world-class player, played on the top ranked team, and had won over $300,000 in prize money.  He was at the top of that sport and couldn’t go any higher.   In order to continue to pursue his path of growth, he naturally sought more…   As luck would have hit, his father introduced him the concept and practice of personal development as he grew his paintball skills.   At age 24, Mark has invested over half a million dollars in personal development, which continues to be his passion.   His awareness and expertise with

Our natural reaction as humans is typically to avoid fear to move away from it.  Host of the daily Gametime Podcast, Andy Zitzmann, offers a more empowering perspective he calls “friending your fear”.   You may have heard the word fear broken down into the four letter phrase, “False Evidence Appearing Real”.   Well, Andy has a better acronym:  “Face, Embrace, Act, Repeat”   Andy’s philosophy is that the emotional response triggered by fear, in the moment, for you, is real.  So, rather than treating it as though it’s not real, he encourages you to embrace it and move towards it (without putting yourself in physical danger, of course).   The first step in the process is to recognize when fear of something is holding you back.  That might be fear of failure, fear of rejection, fear of the unknown, fear of change.   When you catch yourself reacting to fear, you create an opportunity to decide how you want to proceed from there.   We often embrace our fears.  But, we embrace them negatively.   Through Andy’s metho

Today we are joined by to of our top-level Elite coaching clients, Mark Costes and Andy Zitzmann, to share their quick stories of achieving substantial financial success and finding out that wasn’t the key to their happiness.   We often assume that if we could just make more money, that would solve all of our problems, right?   The problem with that is, certain paths that lead to making more money don’t also lead to true fulfillment and happiness.   Both Mark and Andy found themselves at this point in life.  They were making the most money they had ever made, and they were completely miserable because they were having to give up balance in their lives and do work that wasn’t enjoyable to them in the process.   Essentially, they weren’t living their Life on Fire.   Luckily, they both realized they are fully in control of their lives, their destinies, and they made the conscious choices to change their lives and their business structures to allow them to find balance, become passionate about their work again, a

In the 4th and final video in this 4-part training series Brian Moran takes us inside his Facebook marketing solution that he calls, “The Fan Page Funnel” system!   This system is designed to do 5 things:   #1 - Get you massive amounts of traffic   #2 - Deliver thousands of raving fans who get behind you   #3 - Help you build a huge email list from scratch   #4 - Bring you paying customers day after day   #5 - Let you build a business that you love, without spending hours at your computer and without any affiliates, a huge advertising budget, or an existing list   To learn and implement this funnel, Brian is offering a 6-week training course to a limited number of people that includes:   Week 1:  Learn How to Get 10,000 Leads in 30 days   Week 2:  Getting Your List to Love You (and want to BUY from you!)   Week 3:  Generating Massive Sales   Week 4:  Tripling Your Profits   Week 5:  The Quick Tech Shortcut   Week 6:  Getting 10,000+ Visitors Per Day   And, MANY more bonuses, including…   A $250 Best Buy Gift

One of the most common questions asked up to this point in this fantastic 4-part video series is, “This Facebook marketing funnel process is AMAZING, how do I drive traffic to it?”   Brian dives in and covers one tiny tip he uses called a “boosted post”.     Boosted posts are not a new or innovative strategy.  However, it’s how he places the link in the post that drives the post to be see by 5 times as many people.   The trick is to put the link in the comments and not in the actual post itself!   Brilliant!   From there, Brian addresses another common question, which is, “I’ve been using Facebook for a long time and never really made any money with it.”   This often comes down to 2 core problems:   1.  You may be using amateur marketing tactics taught by others that simply don’t work.   SOLUTION:  Stop using those tactics.   2.  Your funnel, copy, or offer may be “broken”.   SOLUTION:  Rather than slowly working through the kinks and trying to figure out how to optimize your process, simply follow Brian’s pr

Effective marketing is many times just as much of an art as it is a science.  Well, today, Brian Moran is bringing the science side to the table as he breaks down and dissects the exact 7-step process he uses to create monthly 6-figure income on Facebook!   The first step is really what sets his process apart from most other approaches that are not as effective on Facebook, which is creating a custom landing page inside Facebook (vs. taking the person out of the Facebook platform).   For Brian, this results in a 50% increase in his conversions, AND, on average, he’s seeing 70 out of every 100 visitors “Liking” his page, which is essentially like getting another conversion from the same person!   One big piece that sets Brian’s approach apart from the way most other businesses view Facebook is he sees it as an asset.  Both the people who take the time to view and like his content, as well as how to speak to and market to those people.   Way too many business owners see Facebook as a distracting, unimportant we

We can almost all agree that marketing online is getting harder and harder, more and more expensive.  However, here to show you a new way to market using Facebook is Facebook Marketing Expert, Brian Moran!   Brian has an interesting concept.   He measures his revenue per Facebook fan (or “Like” as they are now called inside Facebook).   Very few if any business look that their Facebook fan page this way.   Brian’s results are staggering though.  We he first started out years ago, he went from struggling to get anything to work online, to finally breaking through and creating his first niche fan page that hit $10,000 fans.   At the time, he was generating pretty respectable revenue of over $3 for each fan he had through his marketing efforts.  So, for each new fan he added, he knew exactly what they were worth - on average.   Fast forward to today.   Brian has perfected his system to the point that he’s now able to generate over $15 per Facebook fan.   We hope you enjoy hearing about Brian’s journey, as well a

I recently had the opportunity to join my good friend and a major inspiration to start Life on Fire, Shanda Sumpter, live on stage at her event to speak on the topic of what’s working in marketing right now.   Today’s episode is that event footage!   I begin with my story and one of the first teaching lessons that comes out of that is the concept of modeling.   To clarify, modeling is not about “copying” what someone else is doing.  It’s about looking at the people in your niche who are doing well and creating your own version of what you like about them and what’s working well.   If you aren’t sure how to start or what to do to begin, this a great way to come up with direction in your business.   Next, an incredibly helpful process is to get clear on who your ideal customer is.  If you already have customers, which one do you like working with the most or would you like to have more of?   If not, what characteristics would you like your ideal customer to have.  You can even go as far as creating an “avatar”