Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

One of the most powerful advertising platforms that has ever existed is Facebook.  Marketers have more data and more opportunities to display their advertising to their exact qualified target audience than ever before.     Here to show us the “how-to” of tracking your ad performance so you know which ads are performing the best is Facebook Marketing Expert, host of the Entrepreneur Power Hour Podcast, and Life on Fire Elite-level coaching client, Valerie Shoopman!   Step 1 in the process is placing your Facebook conversion or registration pixel.  This is a small piece of code that is triggered (“fired”) when a person lands on a certain page.     The purpose of the conversion pixel is that it is only trigger when someone “converts”.    Meaning, if the initial step in your marketing funnel is for someone to input their name and email address, you want to know what percentage of people are doing that.     By placing the conversion pixel on what’s referred to as the “thank you” page (which is the page people are