Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

In this episode we are joined by marketer, podcaster, and Amazon publishing expert, Brad Costanzo!   Inspired years ago by the book, The 4-Hour Work Week, Brad set out to change his life by leaving the traditional job and sales model and become an entrepreneur.   Brad sought out to identify opportunities in the marketplace for information products and software to fill gaps he found and innovate on existing proven concepts.     One day, while creating a “how-to” information product, Brad had an epiphany…   Most marketers think only about Google and YouTube when it comes to selling how-to products, where people may or may not be in “buying mode” when they are searching.  However, on Amazon, how-to seekers are almost always in buying mode!     And so began his quest to master publishing on Amazon as a door opener and skill set to be bring to consulting relationships.   The first decision when it comes to publishing a book on Amazon is whether you are going to publish it for yourself or someone else.  You don’t h