Marketing Speak | Take Your Marketing To The Next Level

In this episode, we talk to Brian Richards, an internationally recognized expert on branding. He founded New Zealand’s first full-service consultancy specializing in brand strategy and design and his team works all over the world. Brian’s unique methodology has been recognized by universities and marketing circles internationally. In this conversation, he shares it with Marketing Speak listeners, offering a high level of insight into what goes into successful, compelling branding. Find Out More About Brian Here: Richards PartnersBrian RichardsBrian R. Richards on LinkedIn In This Episode: [01:41] - What is -- and isn’t -- branding? [02:47] - Brian offers Red Bull as an example of a company that does branding well, then offers a current case, of resin, as a business-to-business example. [04:14] - Brian moves onto talking about cement, specifically Holcim, and how he found that cement is what dreams are made of, not just a powder. [08:18] - We learn about the process that you need to go through before you star