Marketing Speak | Take Your Marketing To The Next Level

Today I’m delighted to bring you Marty Weintraub, the author of Killer Facebook Ads, The Complete Social Media Community Manager’s Guide and a guru at all things related to online marketing. In our conversation today, we take a deep, high-level dive into the world of marketing. If you’ve already got a solid grip on the basics and are hungry to expand your knowledge, this is the episode for you. We go into depth about topics such as segmentation, retargeting, and the importance of being platform-agnostic. Marty explores the cookie pool concept, discusses the difficulties with keywords on Google, and shares much more insight and wisdom. Find Out More About Marty Here: Aimclearmarty@aimclear.comMarty’s eventsMarty Weintraub on LinkedIn In This Episode: [01:40] - What are some outside-the-box strategies for Facebook advertising that really deliver results? [02:06] - Stephan and Marty talk about segmentation and retargeting. Marty discusses several classes of retargeting that people generally use. He offers other