Marketing Speak | Take Your Marketing To The Next Level

On the off chance that you haven’t already heard of him, Jay is a legend in the marketing world. In fact, he’s known as the godfather of marketing. He’s the CEO and founder of the Abraham Group, and has written two books: Getting Everything You Can Out of All You’ve Got and The Sticking Point Solution. It’s fitting -- and only fair -- that Jay gets a turn to ask me questions, since he was the guest on one of my earliest Marketing Speak episodes. Once you’ve finished listening to this episode, go listen to that one too so you can hear his brilliant take on things. Find Out More About Jay Here: Jay Abraham@RealJayAbraham on TwitterJayAbrahamMarketing on Facebook In This Episode: [03:00] - Stephan talks about his background; we learn that he’s been in online marketing since 1995. He also mentions books he’s written and co-written: Google Power Search, the Art of SEO, and Social eCommerce. [05:08] - We hear more about Stephan’s impressive professional experience. [06:41] - What’s the first context people n

When he’s not working on books or sharing a stage with people such as Zig Ziglar and Tony Robbins, Dan works as a marketing advisor and consultant. His clients include business owners and CEOs of businesses ranging in size up to $1 billion. He reached this professional pinnacle by the depth of his knowledge of marketing, which he generously shares in this conversation. Find Out More About Dan Here: Dan Kennedy on LinkedIn In This Episode: [01:16] - What are the essential components for an effective sales letter? Dan says that a sales letter should replicate as closely as possible the techniques used in face-to-face sales. He also emphasizes the importance of choosing a structure. [03:34] - Dan explains that the Kennedy method can work within any of the structures he described a moment ago. He tends to lean toward the problem-agitate-solve structure. [04:51] - We hear Dan’s advice on how to craft a killer headline for your sales letter. Keep in mind that the headline is a headline for the rest of the letter

Roger Dooley was one of the earliest proponents of neuromarketing; he began writing about it in 2005, long before it was widely accepted as a valid field of study. If you have any doubts about its validity, though, you need only look at Roger’s accomplishments to see how well it works. He co-founded the extraordinarily popular College Confidential and now writes a regular Forbes column, Brainy Marketing as well as his own blog, Neuromarketing. After you’ve heard today’s conversation with him, check out his book, Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing for even more of his insights. Find Out More About Roger Here: Rogerdooley.com@RogerDooley on TwitterRoger’s podcastNeuromarketing blog In This Episode: [02:31] - What exactly is neuromarketing? At its most basic level, Roger explains, it’s using the tools of neuroscience to gauge people’s reactions to ads, marketing, products, and so on. [04:04] - Roger doesn’t do his own neuromarketing research, but he’s been writing abo

Today I’m fortunate enough to have an incredible guest. Michael E. Gerber is the mega-bestselling author of 28 E-Myth books, including The E-Myth, The E-Myth Revisited, and his newest book Beyond the E-Myth. The Wall Street Journal named The E-Myth, which has sold over five million copies, the bestselling business book of all time. It’s sold in 145 countries and has been translated into 29 languages. Even business professors are clearly enthusiastic about its value, as it’s taught at 118 universities. In our conversation, Michael gives some fantastic insight into what it takes to create a truly great (and successful) business. He emphasizes the importance of a solid foundation, and of creating something with the potential for success rather than trying to fix something that’s broken. Find Out More About Michael Here: @MichaelEGerber on TwitterMichaelEGerberCo on FacebookMichael E. Gerber CompaniesEMyth.com In This Episode: [01:15] - The E-Myth is the entrepreneurial myth, Michael explains. He goes into mor

Brent Csutoras is an expert in social media and viral marketing, but is perhaps best known for the compelling, informative, and entertaining infographics that he creates with his company, Pixel Road Designs. He’s also a managing partner at Search Engine Journal. In addition to his other work, Brent provides information through speaking at conferences (including SMX and Pubcon), giving interviews (such as for Entrepeneur.com), and writing articles. In this episode, we’re lucky enough to have him sharing his wisdom with Marketing Speak listeners! You’ll learn all about using images in marketing, and gain some great insight into various social media strategies and platforms. Find Out More About Brent Here: BrentCsutoras.com@brentcsutoras on TwitterPixel Road Designs In This Episode: [02:23] - What does it take to become an influencer on social media? Brent says that it’s very important to understand the fine line between being a marketer and being a social media user. He explains how to do this. [04:55] - Brent

From today’s guest, Jeffrey Hayzlett, we learn the importance of having a beginner’s mind and being open to learning. And who better to learn from than someone like Jeffrey, who has bought and sold over 250 businesses amounting to around $25 billion in transactions? In addition to his impressive successes in this realm, Jeffrey is also the author of several bestselling business books: Think Big, Act Bigger: The Rewards of Being Relentless, Running the Gauntlet, and The Mirror Test Not all of Jeffrey’s accomplishments are inaccessibly high-level ones, though. He has been a guest celebrity judge on Celebrity Apprentice for three seasons, and is a primetime TV and podcast host. In other words, he’s approachable and has some great experience in sharing his knowledge. That’s exactly what he does in today’s episode, which should give you some great insights into identifying your industry, understanding your priorities, and much more. Find Out More About Jeffrey Here: Jeffrey.Hayzlett on Facebook@JeffreyHayzlett

Marcus Tober got his start by founding Ecards and More (now called Bonnyprints), which had around 180,000 unique visitors per day by the time he sold it in 2008. Since then, his focus has been on Searchmetrics, of which he is the founder and CTO. He’s an SEO innovator whose influence and insights led to him being named “Search Personality of the Year” at the European Search Awards 2016. He’s a regular speaker at conferences and has been quoted in journals and magazines, and after this conversation with him, the reason is clear: he has an incredibly deep understanding of the details of SEO and what it takes to create good content. To top it off, he gives clear examples that can illuminate a confusing concept in a way that will help you apply it to your own case. Find Out More About Marcus Here: Marcus.tober on Facebook@marcustober on TwitterMarcus Tober on LinkedInSearchmetrics In This Episode: [03:04] - Marcus responds to Stephan’s question about needing to base content creation on data (rather than just wri

In this episode, we have the pleasure of hearing from speaker, number-one bestselling author, businessman, and consultant Brian Carter. Brian, whose books include The Like Economy, LinkedIn For Business, Facebook Marketing, and the The Cowbell Principle, has also appeared on Bloomberg TV. He has taught over 50,000 students and has reached more than 3,000,000 people in the last year. Brian definitely has the business experience to back up his popularity. He has 18 years of business success under his belt and has consulted with clients, including NBC, Microsoft, Universal Studios, and even the U.S. Army. His latest course, The Facebook Leads and Sales Machine, gives some insight into how highly he values Facebook as an advertising tool--and he’ll explain much more about that in this conversation. Find Out More About Brian Here: www.briancartergroup.com (this is shifting soon to scienceofdigitalmarketing.com) @BrianCarter on Twitter In This Episode: [01:28] - Brian talks about what the Cowbell Principle i

This week we have the pleasure of hearing from Josh Elledge, a self-described “practicer of PR.” It’s clear Josh knows what he’s talking about, too; he has been on TV and radio over 1,500 times, has appeared on 75 different TV shows, and reaches over a million readers each week with his syndicated column. His Savings Angel podcast is the #1-ranked consumer shopping and savings podcast worldwide. Josh is the founder and CEO of SavingsAngel.com, a membership-based website that helps consumers dramatically lower their grocery bills. It currently employs over 50 people and brings in over $5,000,000 in sales annually. Surprisingly, he has managed all of that with under $500 spent in advertising. Instead of focusing on advertising, Josh has created his success through PR. After his success with SavingsAngel, he created upendPR, which is designed to inspire entrepreneurs and provide a roadmap to successfully increasing sales through PR. In this episode, Josh gives generous and open insight into his methods and strat

Scott Stratten is the co-author of four best-selling business books, co-owner of UnMarketing Inc., and co-host of The UnPodcast.  He is also one of the leading speakers in the world, working with businesses to embrace disruption.  Formerly a music-industry marketer, national sales-training manager, and a professor at the Sheridan College-School of Business, Scott ran his “UnAgency” for nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, and Red Cross. His passion comes out most when speaking on stage, preaching engagement and becoming one of the most sought-out speakers on the subject of marketing.  In this episode, Scott shares his thoughts on current marketing trends, what we’ve been doing wrong, and what’s next. Find out more about Scott here: www.UnMarketing.comFacebook@UnMarketing on TwitterUnPodcast UnMarketing: Everything Has Changed and Nothing is Different In this episode: [01:49] - Scott answers why he updated the book Unmarketing.  In seven years, nea

Joel Bower, the CEO of Skirmish Strategies, is always looking for new and better ways to leverage every single resource he has going into his business, from the members on his team to the technologies they have at their disposal, and he loves bringing this talent to other entrepreneurs and teaching them how to make the most of their resources, too. Joel's dedication to every aspect of his life has given him a profound understanding of true peak performance. Leveraging has allowed him to give his all - all day, every day - both in Skirmish Strategies, to our amazing fans, and with his family. Joel is a serial entrepreneur and with over a decade of experience running and starting dozens of different businesses. He is currently running a number of successful physical product and information product businesses in several different fields. He is also a public speaker, marketing consultant, and business trainer.   Find out more about Joel here:www.SkirmishStrategies.comFacebook @JoelBowerReal on Twitter   In this

Christine Haas is a PR expert who knows how to get brands and businesses in front of the camera.  Christine is an Emmy award winning anchor and investigative reporter.  She has been the primary evening anchor in major markets such as Tampa, San Diego, Minneapolis, and Houston. Her list of accomplishments as a journalist includes: seven Lone Star Emmy Awards, a dozen Associated Press Awards, and ten Edward R. Murrow Awards.  Christine has interviewed some of the biggest power players around, such as; Oprah Winfrey, Lyle Lovett, President Bill Clinton, President George W. Bush, and President Barack Obama.   With her work through Christine Haas Media and Digital Marketer Christine is helping thousands of businesses and individuals to use all types of  media to their best advantage, attract positive news media coverage, and develop quality brand marketing strategies. Today she gives us some phenomenal tips on how to put your best face forward when dealing with media and public relations. In this week’s episode:

Greg Davis is the expert who trained the experts in Affiliated Marketing. Greg is a graduate of Penn State University, he holds a degree in electrical engineering. Working part-time he grew his affiliated marketing business from its humble beginnings, working part time and losing one hundred dollars per day to generating over one hundred thousand dollars per month and becoming a rock star in the affiliate marketing world. His income numbers just continue to rise. In 2009 Greg surfaced from the affiliate marketing underground to start SuperAffiliateRockstar.com, a private coaching program that has helped his clients generate upwards of one hundred thousand dollars a day. Greg is known to many as Mr. 50K-a-Day because of his ability to bring in tons of  revenue in one day, consistently! Greg owns Rockstar Revenue Media, a private affiliate network, and he puts on the Super Affiliate Rockstar Conference, as well as provides private coaching and consulting on a limited basis. Greg has worked for years to become ‘

Daniel J. Lewis is an award-winning podcaster who helps others launch and improve their own podcasts. He creates training resources like SEO for Podcasters and podcast tools like My Podcast Reviews. Daniel offers one-on-one consulting and a premium podcasting community, Podcasters’ Society. He is a keynote speaker on podcasting and social media.  Daniel hosts a network of award nominated podcasts.  He also writes about entrepreneurship and technology. In this conversation, you are going to hear one of the most informed and insightful people in podcasting, specifically podcast SEO.  Daniel J. Lewis shares information that helps new podcasters learn how to launch effectively, and podcasting veterans tweak their shows and settings to get the most traction. In podcasting, search comes down to quality. Podcasts are on different platforms and the search engine algorithms are significantly different between the platforms. Throughout this episode, Daniel talks about the platforms, tools, and techniques you need to k

Mitch Joel is President of Mirum, a global digital marketing agency operating in close to 20 countries. His first book, Six Pixels of Separation, is a business and marketing bestseller, and his second book, CTRL ALT Delete, was named one of the best business books of 2013 by Amazon. He is also the host of the Six Pixels of Separation podcast, as well as the Groove: the notreble.com podcast. You can find Mitch on Twitter @mitchjoel.   EPISODE Technology has come a long way, and is continuously changing. When businesses first started using the Internet, it was akin to the wild wild west-full of scammers and dead ends, it had a long way to evolve into what it is today. Now, the online world is an integral part of our lives, it’s fast moving and we have to become open to the apps and technology of the future to succeed and thrive. We discuss: How technology has progressed over the years. The apps and social channels that you need to try. Personal development books and conferences for networking. Where tech is

Kenton Hutcherson is an Internet lawyer from Dallas, Texas.  He pioneered the practice of obtaining court orders to remove defamatory content from the Google search index.  He has obtained the removal of over 1,000 webpages from Google using this court order technique.   EPISODE If you own a website or online business, you will want to comply with the law, protect your content, and keep your brand’s reputation positive. Kenton Hutcherson explains how to keep your business secure, and the steps to take if someone posts defamatory content about you online. While the law varies by state, understanding your rights is the first step to a successful online business and reputation.   We Discuss: Why companies are not liable for third party content. What is considered defamation. How to get defamatory content removed from search engines. The difference between defamation and invasion of privacy.   For complete shownotes and more, please head over to www.marketingspeak.com/kenton   LINKS & RESOURCES MENTIONED Go

Rob Walch is the VP of Podcaster Relations at Libsyn, and the co-author of the book, Tricks of the Podcasting Masters. He has been podcasting since 2004 and is listed as the fifth most influential person in podcasting in the book, Podcasting for Dummies. Rob is the host of podCast411, and the Today in iOS Podcast. You can find Rob on Twitter @podcast411.   EPISODE While podcasting is growing in popularity, it is still an untapped market for many business owners and entrepreneurs. Hosting a podcast is a commitment, but  one that can grow your audience, provide value to your listeners, and promote your business. Rob Walch shares the tips that will help you create a show, and a brand, that will attract listeners and boost your credibility as a professional.   We Discuss: The success of podcasting, and where it’s headed. The best apps to use to listen to a podcast. Using keywords in your show’s title and description. Getting into “top” lists and New and Noteworthy on iTunes.   For complete shownotes and more,

Marylou Tyler is the CEO of Strategic Pipeline, which helps businesses to grow their revenue by increasing their sales pipelines. Marylou’s passion is helping B2B sales professionals go from cold conversations to qualified opportunities. She is the author of Predictable Prospecting, and Predictable Revenue.   EPISODE Without an efficient sales funnel, your marketing efforts may not create the revenue that you desire. Marylou Tyler has created a formula that takes your leads through a pipeline that is both compelling to potential clients, and scaleable for business owners. Start implementing Marylou's system to create value, pull your leads in, and close the sale.   We Discuss: How using Predictable Prospecting can boost your sales. Finding the best “customer persona” for high-value sales potential. The CRM's that can help you to automate your business. The metrics that you should be paying attention to.   For complete shownotes and more, please head over to www.marketingspeak.com/marylou   LINKS & RES

Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He's the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. You can find Khalid on Twitter @khalidh.   EPISODE When a visitor comes to your website, is your content compelling enough for them to buy? Are errors on your website turning potential clients away? Are you A/B testing correctly? There are many factors that play into boosting your conversion rates, and Khalid is an expert on turning people from interested to a life-long customer. Learn how to create an online presence that people trust, and how to use the data that can change your business forever.   We Discuss: The common conversion mistakes to avoid. The difference between A/B and multivariate testing. What “website-centric” factors are, and how to use

Jonathan Hochman is the founder of Hochman Consultants. He's chairman of SEMNE, the founder of CodeGuard, and is heavily-involved in search and online marketing. He also volunteers as a Wikipedia admin. You can find Jonathan on Twitter @jehochman.   EPISODE There are many moving pieces to an online business, some that you may not have even considered. Jonathan Hochman covers some of these moving pieces including website safety, unhappy customers, lawsuits, online reputation, and the dishonest tactics that some brands use, but shouldn't. While there are many landmines to avoid in the business world, you can be prepared by keeping your brand transparent and honest, so that your company will thrive.   We Discuss: Who should have a Wikipedia page. What astroturfing is, and why you shouldn't do it. How to find the right type of insurance for your business. The best programs and plugins to keep your website safe.   For complete shownotes and more, please head over to www.marketingspeak.com/jhochman   LINKS &