Wayfinding Growth (audio)

Once Upon a Time... For those who don't know, Remington Begg grew up on a boat. When he was 7, his parents decided to set sail from their home in Bermuda and live independently with their three young children and a dog. All on a boat about the size of two minivans.  For the next seven years or so, the family sailed through the Caribbean and beyond.  Remington says the lessons learned and life experiences he had in his childhood impacted his way of thinking and his business sense. You can see it today in several ways. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  An Entrepreneurial Spirit When you’re on a boat sailing from harbor to harbor through international wate

Jaime Jay: An Entrepreneur Who Knows How to Pivot Jaime Jay is the Founder and Managing Director of the virtual company Bottleneck Virtual Assistants. Bottleneck offers professional growth opportunities for ambitious business owners and executives through remote teams of assistants.  But before his success with Bottleneck, Jaime was an amateur hockey player and starter geek who founded Slapshot Studio in 2013. He wanted a business that combined his life of hockey with building websites. The Slapshot Studio brand was born. Then came a pivot.  At his core, Jaime is a connector of personalities and brands who constantly challenges himself to be a better human being.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to jo

The Captain is Back Remington, the CEO and daily leader the team interacts with, took parental leave when Rachel, COO and co-founder of Impulse Creative gave birth to their second child. This was the longest time away Remington was able to take. Upon his return, almost the entire team also descended upon headquarters for Southbound, our yearly gathering.  It's been a busy few weeks. In this episode, Remington and Dan unpack what it meant to the owners of the agency to be able to take the needed family time, look at what it's like to grow as a company and as a family and also take a behind the scenes look at where Remington's mindset is as 2019 comes to a close. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement an

https://www.wayfindinggrowth.com Are you ready to navigate your growth journey with the best? Season 3 of Wayfinding Growth is coming… and we’re bringing you the best in the industry on “experience.” You’ll hear from David Meerman Scott:"As human beings, we're hard-wired to appreciate somebody who gives us a gift with no expectation of anything in return."Michael Stelzner:"I hear from people that say 'I came last year and now I brought 10 people from Germany! So no matter how big the room is, and some people listening right now may have something local in their city with like 10 or 15 people over breakfast, you can still accomplish the exact same effect. There's something very powerful about caring for people no matter how big the crowd is."...and others on what they’re seeing in the world. Plus go inside Impulse with us to explore what we’re seeing on the ground floor with our clients, our own experiences and more. Set your reminders… Season 3 kicks off January 7th!https://www.wayfindinggrowth.com

Jessica Rhodes, Founder, Owner, Podcaster Jessica Rhodes is an author, podcaster, and the founder of Interview Connections. She scaled her business to six figures quickly and with very little direct marketing. She and her team work with brands and personalities around the world, and helps them grow. As a business owner and founder, who happens to be a woman, Jessica faces challenges men don't. And in the world of podcasting, which has been typically male-dominated, Jessica has had to blaze her own path.  Her unique perspective helps brands differentiate themselves in a noisy world of content.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Lifestyle Busi

What is a Personal Brand? It's always helpful to start at the beginning. Dan and George break down what a personal brand is and what it means to businesses and employees both. According to Wikipedia, personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Dan and George talk about how a personal brand is the packaged reputation you put forth through your actions.  "Personal branding is packaging up who you want to be in the world." - George B. Thomas It's a managed reputation. It's what people say about you when you're not in the room.  George also says that personal branding has zero to do with what you do or where you do it. For instance, it's not necessarily your job and the company you work for. Those things matter, but it matters more who you are. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Spr

Reputation's Effect on Growth When relationships are critical to your business, your reputation is probably one of the most important assets you manage.  Unfortunately, many companies don't think about their reputation management until they're in crisis mode. At that point, it could seriously affect your growth.  This is why thinking about reputation management and growth is vital. Bill Coletti, Founder and CEO of Kith, is a reputation management, crisis communications and professional development expert, keynote speaker, Wall Street Journal Risk & Compliance panelist, and best-selling author of Critical Moments: The New Mindset of Reputation Management. Bill has more than 25 years of global experience managing high-stakes crises, issues management, and media relations challenges for both Fortune 500 companies and winning global political campaigns. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot ex

An Origin Story Does anyone care why you started your company?  At some point in the business relationship, your origin story matters to some of your audience. It could be early on when they're deciding whether your story fits into theirs. It could be further down the journey when they're deciding between you and a competitor.  Whenever it matters to them, they should be able to find it.  That's why it's time to dive into the origin story of Impulse Creative. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  The Beginning January 2020 marks 13 years for Impulse Creative.  In January 2007 Remington came home from a vacation and decided that it was

United States Marine Angie Morgan On today’s episode we’re talking with Angie Morgan. Angie founded Lead Star, a leadership development consulting firm. She’s also the bestselling author of the business book, Leading from the Front: No Excuse Leadership Tactics for Women and her second book, Spark: How to Lead Yourself and Others to Greater Success. To honor veterans this week, as Veterans Day was yesterday, we’re talking with Angie about leadership lessons from the military. Her leadership expertise formed after she graduated from the University of Michigan and served as an officer in the United States Marine Corps. Angie founded Lead Star to help professionals understand how they can achieve greater success by implementing leadership practices into their work routines. Her remedy: designing leadership programs that are culturally relevant for her clients and focused on results. As a keynote speaker and workshop facilitator, Angie inspires individuals to take action to ensure their performance is hig

Don't Let GOALS Become a Buzzword From personal goals to revenue goals to SMART goals, the term "goals" is quickly becoming a buzzword.  But don't let it lose its power. Goals can be critical to a brand's growth.  A fan of Gino Wickman's Traction: Get a Grip on Your Business, Remington has taken the teachings and turned them into an Objective-Key-Results (OKR) system for Impulse Creative and out clients.  By using clear communication, Remington says it helps cast the vision for the entire team. "Your company or department can have a goal, but the individual people need objectives that will help accomplish that [goal]." - Remington Begg  By slicing the goal into manageable pieces, growth can happen strategically and purposefully. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, H

The Journey to Personalized Perks Sarah Bedrick is cofounder and VP of marketing at Compt, an HR software that helps companies create perk stipends so employees can get the perks they want and need most.  Prior to Compt, Sarah worked for HubSpot for more than six years. That's where she crossed paths with both Dan and Remington. Her most recent role was to lead the certifications program, leading the HubSpot Academy website strategy and co-PMed the Learning Center application they developed. Sarah has seen startup to scale-up growth, true startup growth and the disruption of an industry.  At Compt, Sarah and her co-founder Amy Spurling, businesses get help creating a 1-to-1 (as opposed to 1-to-many) experience with perks.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot update

What is The Chrysalis Effect? Over this season, Remington and Dan have talked about an event in the history of Impulse Creative referred to as The Chrysalis Effect.  Let's start with what a chrysalis is: A quiescent insect pupa, especially of a butterfly or moth. the hard outer case enclosing a chrysalis a transitional state Remington uses the transitional state as his North Star in this story. Impulse went through a severely transitional state in 2014. A team of 9 (including the co-founders Rachel and Remington) was whittled down to 3.  That fall, Remington had put a person into leadership, who promptly went on vacation and never came back. This person went to a competing agency. Soon after another member of the team "was poached, then incentivized to bring others with them." At the time, Rachel was expecting their first child, so both leaders at Impulse were beginning to wear parental hats and priorities began to shift. New leadership was meant to ease that transition for the co-fou

Growth in the Financial Industry Meet Mark Ritter. Mark is CEO of Member Business Financial Services. That’s a Credit Union Service Organization, serving multiple credit unions. He’s an expert on credit unions and the business loan world. On this episode, he takes us on his growth journey and what it was like to be the fifth CEO in 5 years at MBFS, an organization that had never made money prior to his leadership.  Mark was the founder of Members 1st FCU's credit union business lending program that grew to be one of the top ten in the nation in number of loans and balances outstanding for federal credit unions. He also developed a participation program that grew to one of the top buyers and sellers of credit union business loans in the eastern United States. He's done extensive work with branch retail staff, business lending operational and sales staff, and credit unions throughout the Mid-Atlantic States to educate and train them on the merits of member business lending. His primary role at MBFS is lea

Meet Audrey In the creative circus of our day-to-day work, Audrey DeMartinis is the ringmaster that keeps the show rolling on schedule. She’s depended upon by clients and the team alike, to keeps our projects on course from start to launch. There’s also no one in the office that appreciates a color-coded project timeline more than this Florida Gulf Coast U grad and native Ohioan. When she’s not wrangling the team, Audrey relaxes with wine, friends, wine, family, wine, all-things-Disney, wine and fancy food. Audrey is also one of the co-hosts of Maiden Voyage, a podcast by the women of Impulse Creative. With "Women Making Waves" as their tagline, you know she's a feisty mermaid. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join th

Time to Pull Back the Curtain on Impulse Creative On this episode, Remington and Dan unpack the growth journey at Impulse Creative. This idea came from a conversation they'd had, where Remington mentioned casually that "Owning a business is a lot like being a parent."  Dan wondered what that meant - are employees children? - so you get to hear how one business owner views the parallel between parenting and running an agency with other humans.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  It's all About Relationships Why is owning a business like parenting? Remington thinks of employees as family, and knows that it's all about relationships and influence.  Ha

Meet Doug Davidoff Doug Davidoff founded the agency Imagine Business Development. As the CEO, he’s directly advised more than a dozen companies who have successfully sold for a combined value of more than $1 billion. Imagine is also a HubSpot partner. For more than 20 years, Doug has advised small and mid-market companies that are committed to serious growth who want to hear the truth about achieving it. Doug’s worked, firsthand, with more than 1,500 companies (and seen their financial statements), so he knows the difference between what works, and what sounds good and doesn’t work. What we love about Doug is that he takes a "no-holds-barred, no bullshit approach" to business growth. He's a true wayfinder and natural explorer. Doug’s both quick to adopt new ideas, methods and technologies; and remarkably cynical of products and strategies dubbed “the next thing.” As you'll here in this Wayfinding Growth episode, he combines an in-depth knowledge of sales and marketing theory and strategy, with front-line exe

Tuesday mornings at 7:00am new episodes of Wayfinding Growth drop. This week it's Doug Davidoff dropping knowledge bombs on BFSC... you'll want to tune in!www.wayfindinggrowth.com

An Entrepreneurial Marriage What's it like being married to an entrepreneur? You could ask either of the Impulse Creative co-founders this question. What started as "Rachel, what's it like being married to an entrepreneur?" turned into a lesson on what an entrepreneurial marriage looks like.  On this episode, we "open the pantry and peek inside Impulse Creative" to dig into what it's like working and living together as a couple.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  In a Good Relationship, We Sharpen Each Other "I think we guide each other," Rachel offered. "I look at alternative routes to find the most efficient way from A to B. Remington is th

Meet Chris Savage Chris Savage is Co-Founder and CEO of Wistia, as well as the host of the Wistia Original Series Brandwagon.  Chris started Wistia in 2006 with his best friend Brendan Schwartz. The pair got involved in film-making at Brown and wanted to create a portfolio website for film-makers. They eventually pivoted and Wistia is now a video sharing and analytics program that allows business owners to get insight on the performance of their video content. Wistia also creates the great video series Brandwagon.  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Know Your Brand Voice "This doesn't feel Wistia to us." That was a watershed moment for Chris an

It's Time for an INBOUND Debrief Five Impulse Creative team members traveled to Boston for #INBOUND19. We're also all hosts on podcasts. So we decided to host a debrief that could serve as a fancy crossover episode for all of our show... you're in for a treat!  Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Sprocket Talk. If you’re ready to take your HubSpot experience to a whole new level, you need to join Sprocket Talk as a Free VIP member. Tutorials, courses, training, HubSpot updates and more. Head to SprocketTalk.com/WG to join the movement and get an exclusive Wayfinding Growth deal!  Biggest #INBOUND19 Takeaways With five people of diverse backgrounds, you're bound to find different takeaways. Here's a list for you: Anese Cavanaugh's lesson on presence and showing up how you want to show up (with purpose), not how you think you're expected to show up. "Anese radiates an aura of awesome." - Jackie Doug Davidoff in the Westin lobby - and