Wayfinding Growth (audio)

What is a Personal Brand? It's always helpful to start at the beginning. Dan and George break down what a personal brand is and what it means to businesses and employees both. According to Wikipedia, personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Dan and George talk about how a personal brand is the packaged reputation you put forth through your actions.  "Personal branding is packaging up who you want to be in the world." - George B. Thomas It's a managed reputation. It's what people say about you when you're not in the room.  George also says that personal branding has zero to do with what you do or where you do it. For instance, it's not necessarily your job and the company you work for. Those things matter, but it matters more who you are. Today's Episode is Brought to You By: This episode of Wayfinding Growth is brought to you by Spr