Wayfinding Growth (audio)

What is The Chrysalis Effect? Over this season, Remington and Dan have talked about an event in the history of Impulse Creative referred to as The Chrysalis Effect.  Let's start with what a chrysalis is: A quiescent insect pupa, especially of a butterfly or moth. the hard outer case enclosing a chrysalis a transitional state Remington uses the transitional state as his North Star in this story. Impulse went through a severely transitional state in 2014. A team of 9 (including the co-founders Rachel and Remington) was whittled down to 3.  That fall, Remington had put a person into leadership, who promptly went on vacation and never came back. This person went to a competing agency. Soon after another member of the team "was poached, then incentivized to bring others with them." At the time, Rachel was expecting their first child, so both leaders at Impulse were beginning to wear parental hats and priorities began to shift. New leadership was meant to ease that transition for the co-fou