Healthcare Rap

Andrew Hanelly, partner at Revmade, knows what it takes to win and lose in the New Attention Economy. When the average person has the attention span of a goldfish, it’s a complex task to build revenue streams and growth strategies. Even when you pay for attention, you still have to earn it. All that, plus audio whiteboards and the first-ever triumvirate of shout-outs. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Craig Kartchner, AVP of Growth and Performance Marketing at HonorHealth, is as passionate about understanding consumerism as Eminem was about crossing over 8 Mile Road. Are consumerism and patient engagement the same, and how should we address both? Here’s a hint: if you’re expecting your patient portal to provide the value that delights consumers, you’re going to be waiting a long time. All that, plus the first food shout-outs that might demotivate you in your biggest loser content. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Robert Rose —yes, THAT Robert Rose— joins the posse to share how to build trust through content, one of his topics from Content Marketing World. Because healthcare is something nobody wants, we can’t just offer generic answers. We have to create trust by delivering differentiated content to the audiences we serve. All that, plus the “dad jeans of domains,” and an answer to the burning question, what does Robert think now that This Old Marketing has been off the air for a year? Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Do you take time to remind your company how valuable you are, or do you simply move on to the next task? Without regularly finding ways to make mention of the value you bring, marketing can become a commodity and stakeholders can take it for granted. It’s possible – and necessary, in fact – to do so without being obnoxious, whiny or overly dramatic. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

It’s “insane in the brain” for marketers to think all they have to do is manage an editorial calendar or media buys. How do we pay attention to data management and keep it in the forefront? All that, plus our apologies to any listeners suffering from hammer toes.Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Jared reports on the treats, tribes and trends that made this year’s HCIC memorable. From seeing your social connections IRL to finding out that #pinksocks is a thing, conferences make the world go round. All that, plus what really happens if a tree falls in the woods. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Hospitals and health systems have had mixed success addressing patient’s health proactively. What’s the ideal state of wellness, and what is our role? All those are answered, plus Jared’s failed attempt at a short run last year. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Ben Dillon is chillin’ like a villain. He is also the president of SHSMD, and he has some great ideas about how healthcare marketers can be a part of the professional development community rather than feeling alone facing our industry’s challenges. All that, plus a shout-out to some unsung heroes, and what the AI tells us about AI on Netflix.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

When it comes to measuring consumer behavior, Chris Pace delivers insights like Pitbull delivers good times. Chris, senior director of digital marketing at Banner Health, describes the foundation needed to craft digital strategies based on actual behavior, not guesses. All that, plus what Festivus has to do with marketing, the backwards career path, and plenty of unsolicited Red Sox references.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Most of Drake’s lyrics don’t make sense, but what about SHSMD’s latest By the Numbers report, which states hospital marketing budgets are increasing? The guys digest Colin Hung’s blog post that discusses the report’s trends, from hospital consolidation to increased marketing responsibilities. All this, plus avoiding the bottom of the pack and the difficulty of placing content in a gazillion jillion channels. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Why do we keep trying to simplify marketing when reaching the right customers with the right message at the right time is a convoluted process? Jared and Peter bite into Andrew Stephen’s Forbes article addressing the complexity of martech and feast on the fact that our target audiences' behavior changes more frequently than we’d like to admit. All that, plus the need to always consider the context of data.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Truth bombs are dropping. And the truth is, if you’re aiming for yesterday’s target, you’ll never hit today’s bull’s eye. Jared and Peter discuss how to find the places where innovation can happen, between all of the daily requests that tend to take up our time. All that, plus shout-outs to Paul Szablowski and Mike Langford.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

If business is an iceberg, marketing is the sliver showing above the water. Below the surface, there are technologies and data we often don’t think about but are crucial to our success now. Peter and Jared help you steer your ship away from disaster with a discussion about how to get started paying attention to your tech stack. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Fresh in more ways than one, Peter reports live from Content Marketing World. He and Jared drop it like it’s hot with trends that may surprise you. Is content marketing easy? Does all content need to be snackable? Keep it real, along with the newest segment, Shout Out. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

When a child wins the 6th grade science fair, no one tells them, “Congrats! You’re going to make a great marketer one day!” But maybe we should. The days of science and liberal arts being at opposite ends of the career spectrum are fading away, replaced with a call for curious minds willing to continually experimental in every aspect of marketing and communications. Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Everyone is doing content marketing effectively these days, right? You wish! Jared and Peter discuss 3 reasons why it can still be a struggle and how to overcome them. Being realistic about the definition, execution and measurement of content marketing are keys to long-term success.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

It’s probably illegal to pack this much AWESOME into a single podcast, but Jared and Peter aren’t exactly known for following the rules. Major props to YOU – the POSSE – for coming through in a major way and offering your best career advice for new marketers. No matter how far along in your career, you’ll hear so much wisdom in this episode that you can’t help but turn it into memes.Special thanks to True North Custom for partnering with us to spread the awesome, yo! Check out this free exclusive download only for our listeners, Content + Automation: The Modern Marketing Power Couple. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

While Haders gonna hate, Jared and Peter discuss whether we still need humans in social media marketing now that we have so many tools to automate it. How much of the social media pie do you leave for engagement? The more important question is if more than one goose is geese, why isn’t more than one moose called meese? All that, plus the world debut of Jared’s latest rap, You Can’t Say That. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

It’s getting real, ladies and gentlemen. No matter how much marketers scale up with their skills, they can only make so much progress when their team structure keeps evolving. Have changing org charts been a challenge for you or your team? Join the discussion about how to keep your footing when the ground keeps moving beneath you. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Looking in the mirror can be hard, but we have to in order to understand how to move forward. Does our expertise – our history and experience – actually limit our ability to change and innovate? Once again, the men challenge the status quo and call for a new way of thinking. And we can't just blame the budget. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.