Sinopsis
Welcome to the Healthcare Rap, where we are ushering in the future of healthcare and we check yesterday's thinking at the door. Where we are challenging assumptions about marketing and technology, and the status quo no longer exists. Where truth drops like an atom bomb, and knowledge flows like Niagara Falls! Each week, we challenge assumptions that have been holding back healthcare marketing and ask how we can do better. Join us!
Episodios
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How Noom Is Reducing GLP-1 Side Effects (#454)
16/09/2025 Duración: 30minNoom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler highlight early results from the company’s microdosing program, the changes that happen as GLP-1's continue to dominate much of the public conversation about weight loss, and what physicians think about it all. All that, plus the Flava of the Week about leadership changes at CVS Health. Who is in, who is out, and what do the changes signal about the retail giant’s direction in the near term? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap
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BONUS: Fall Conference Preview - HLTH, SHSMD, HCIC, CHIME (#453)
15/09/2025 Duración: 11minJared shares 5 trends that he expects to see at fall healthcare conferences including HLTH, SHSMD, HCIC, and CHIME Fall Forum. JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, highlighting the consumer POV in healthcare. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#453) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Withings Devices Are More Than Gadgets (#452)
09/09/2025 Duración: 30minAntoine Pivron, Head of Health Solutions at Withings, gives us an inside look at the world of connected health devices, including how their company has evolved from making the world’s first connected weight scale to becoming a B2B partner for healthcare organizations, and how to successfully make consumers AND clinicians happy at the same time. All that, plus the Flava of the Week about FoodHealth and Soda Health joining forces. How will their collaboration raise the bar for Food As Medicine offerings, and will it ultimately improve nutrition offerings for consumers? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap
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BONUS: What Consumer-Centered Health Looks Like (#451)
09/09/2025 Duración: 07minJared gives 8 examples of what Consumer-Centered Health looks like: Hospital-At-Home Programs, Direct Primary Care, Retail Health, Food As Medicine, Connected Fitness & Wearables, Functional Medicine, Experience Orchestration, and Metabolic Health Programs. JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#451) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Oura Is Changing the Game, Again (#450)
02/09/2025 Duración: 28minMaz Brumand, VP of Product at Oura, gives us a first-hand look at how Oura’s Glucose and Meals features work, how they change the game when viewed with other personal health data, and whether wearables are the new digital front door. All that, plus the Flava of the Week about the start of Season 12, and the launch of our free new online community. How will these two things help bridge the gap between sick care and well care, and how can you become part of it? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for leaders who want to b
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BONUS: Our Manifesto for Consumer-First Health! (#449)
29/08/2025 Duración: 35min(Originally aired in February 2022) Re-live our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to realistically get it done. In between, listen to several previous guests give a shout out to a favorite moment from our first 200 episodes. JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#449) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Why OnMed CareStations Are Gaining Traction (#448)
26/08/2025 Duración: 29minKarthik Ganesh, CEO of OnMed, talks about how their “Clinic in a Box” is addressing care gaps in underserved areas, why they pivoted to a B2B play, and how consumers and patients seem to have split personalities. All that, plus the Flava of the Week about the launch of Town Square Health. When will we learn more details about this startup, and can their model deliver on providing consumer-driven care? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for leaders who want to bridge the gap between sick care and well care. Whethe
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GREATEST HITS: Consumer Health's Bleeding Edge ft. Ben Dillon (#447)
22/08/2025 Duración: 30min(Originally aired in December 2022) Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and the need for consumer-centered strategy to become more mainstream. The majority of these insights are just as relevant today, so it’s worth another listen! JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#447) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Could Hospitals Really Achieve a 25% Operating Margin? (#446)
19/08/2025 Duración: 35minTanay Tandon, CEO of Commure, shares the value of giving providers back time in their day, the difference between augmenting providers and automating care, and how to simplify aspects of the patient experience that seem invisible. All that, plus the Flava of the Week about a new research paper on the Apple Watch. How far away are we from fitness devices actually detecting diseases at scale, and could the Apple Watch actually have a Check Engine Light for your health? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, bridging the gap between sick ca
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GREATEST HITS: How to Humanize the Brand Experience ft. Justin Wartell (#445)
19/08/2025 Duración: 30min(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report. Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences. These personas are just as relevant today, so it’s worth another listen! JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#445) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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You Think GLP1’s Are Popular Now? Just Wait (#444)
12/08/2025 Duración: 27minYou heard it here: Dr. Tim Church, Chief Medical Director at Wondr Health, believes that the popularity of GLP-1's will surge much higher once pill offerings are approved in the coming months. He also shares the current state of preventive health, why it’s easy for everyday people to feel confused about new weight loss options, and what he recommends to do when you feel like your personal health is stuck. All that, plus the Flava of the Week about the White House health tech event that’s dominated our feeds for the last couple of weeks. Just what was it again, who was there, and what commitments did they actually make? SPOTLIGHT: FRIDAYS Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print. Get your custom plan today: www.joinfridays.com/?utm_source=referral&
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GREATEST HITS: Time Is the New Currency ft. Rob Klein (#443)
12/08/2025 Duración: 25min(Originally aired in August 2022) Rob Klein shares key findings from his firm’s omnibus research report that illustrate how consumers are thinking differently about healthcare and how it impacts everything from attention spans to brand recall. These consumer insights continue to shape service design today, so anyone who is championing consumer experience will want to pay attention to what this research tells us about changing attitudes and behaviors. JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#443) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Can Ovatient's Epic-First Platform Propel Virtual Care? (#442)
05/08/2025 Duración: 29minMichael Dalton, Founder and CEO of Ovatient, shares how we should be talking about digital front doors in 2025, how to move from a patient portal to a patient journey, and the tech that’s needed to connect beyond episodes of care. All that, plus the Flava of the Week about the Whoop’s warning letter from the FDA. What are both sides claiming about Whoop’s Blood Pressure Insights feature, and what could be the implications for the broader wearables market? JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, bridging the gap between those designing and marketing healthcare, and healthcare consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#442) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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GREATEST HITS: Medicine’s AI Disconnect ft. Dr. Justin Norden (#441)
03/08/2025 Duración: 24min(Originally aired in August 2023) Dr. Justin Norden, now CEO of Qualified Health was an adjunct professor at Stanford Medicine and a partner at GSR Ventures. He shares highlights from the first-ever collaborate state of healthcare generative AI report. We thought it would be interesting now that Justin returned as a guest earlier this week (#440) and generative AI has progressed so quickly, so let us know what you think about this one! JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#441) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Qualified Health CEO on How AI Is Shaping Health Searches (#440)
29/07/2025 Duración: 26minIn the next 12-24 months, most patient journeys will start with an AI-powered question about their health information, says Dr. Justin Norden, CEO of Qualified Health. He also shares highlights from the company’s launch, where he is seeing generative AI deliver real ROI right now, and how leaders should be thinking about governance and safety, especially as policy is constantly changing. All that, plus the Flava of the Week about the launch of Amazon Diagnostics in India. How will this new offering impact the home testing space when it launches in the U.S., and how can diagnostics and the broader longevity space alter the starting points of health journeys? JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, where healthcare leaders and consumers come together to inspire change at the intersection of traditional sick care and consumer-based well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new car
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GREATEST HITS: Dr. Creagh Milford, President, Oak Street Health (#439)
28/07/2025 Duración: 35min(Originally aired in October 2023) Dr. Creagh Milford was Senior Vice President of Retail Health at CVS Health and is now President of Oak Street Health, the CVS subsidiary. His vision for the role of retail health clinics still serves as a true north for consumer-driven collaboration and reducing fragmentation of care. JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#437) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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What’s Missing From Many Weight Loss Journeys (#438)
22/07/2025 Duración: 26minSina Arham, Co-Founder of Fridays Health, describes the success stories that come when we humanize weight management. He shares how living with obesity in our country feels like living as a second-class citizen, how metabolic health is about more than just prescriptions, and why Fridays blends coaching, community, and habit design in their approach. All that, plus the Flava of the Week about Samsung acquiring Xealth. Will the move help bridge the gap between wellness and medical care, and is it a signal that consumer companies are investing again in truly connected care? JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, where healthcare leaders and consumers come together to inspire change at the intersection of traditional sick care and consumer-based well care. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#438) See omnystudio.com/listener f
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GREATEST HITS: An Inside Look at Epic Cheers (#437)
20/07/2025 Duración: 50min(Originally airing in January and May 2023) This double episode is a compilation of two of the first interviews with Sam Seering, offering exclusive looks at Epic Cheers shortly after it was first announced. We can all probably use a refresher of where Cheers fits in enabling consumer experiences! JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#437) Join today for free: healthcarerapcommunity.comSee omnystudio.com/listener for privacy information.
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Why Investors Keep Targeting Consumer Wellness & Fitness (#436)
15/07/2025 Duración: 23minNeel Bhargava, Partner at NB Group, shares why his firm is investing in fitness and consumer wellness and why their targets also include OnePeak Medical, hospice, and direct primary care. All that, plus the Flava of the Week about Woebot Health pivoting away from its direct-to-consumer mental health app. Why is Jared focusing on different lessons from the app’s shutdown, and how can we all pivot to build something better for the future? JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#436) See omnystudio.com/listener for privacy information.
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GREATEST HITS: Scaling Health Design Thinking With Bon Ku (#435)
14/07/2025 Duración: 27min(Originally airing in march 2022) Dr. Bon Ku discusses providing spaces for healthcare teams to exercise their creative muscles. Dr. Bon is the co-author of Health Design Thinking, and we apply his thinking to scaling human-centered innovations in healthcare design. These insights serve as the foundation for consumer-centered healthcare design and marketing, so a refresher can benefit everyone! JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community, the home for bringing together the voices of healthcare leaders and health consumers. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, this community is for you! (#435) See omnystudio.com/listener for privacy information.