Healthcare Rap

Is artificial intelligence really a distant sci-fi concern like it’s often portrayed, or is there a realistic starting point for healthcare organizations to begin evaluating data products today? Chris Hemphill, Director of Client AI at SymphonyRM, describes how the ability of businesses to survive will depend on how they make high-quality decisions based on AI. All that, plus Lost Einsteins, Two Minute Papers, and 18,000 tables.A very special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Yo, healthcare organizations, do us a solid and stop talking about transformation if you ain’t gonna do anything about it! Time to walk the walk! Jeff Gourdji, co-author of the new book Making the Healthcare Shift, breaks down the 5 necessary shifts for becoming consumer-centric, and how marketing and technology are involved. All that, plus an inside look at launching his book and a shout out to little moments that make a big difference.A very special thanks to Xpressdocs for helping us spread the awesome, word! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Let’s get real about our careers. Despite challenging expectations that can cause us to become disillusioned or burned out, it IS possible to pivot our personal skill sets and have fulfilling careers by discovering the higher purpose in what we do and how we can drive the transformation of healthcare. Jared is at his most personal and thoughtful in this bonus episode that sets the stage for season 2. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Happy podcastiversary! Superfan and creative wizard Shawn McGowan joins Jared and Peter to look at how much has changed since the podcast launched a year ago. From Tesla’s on fire to drinking the Hader-ade, their free-flow conversation is nimble and informative — just like we need to be as marketing and communications professionals. All that, plus the Apple credit card, agency hiring patterns, the gig economy, and the difference between omnichannel and omnipresent.A very special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Sarah Bennight, marketing strategist for Stericycle, knows how to keep B2B marketing from being boring. Just ask Viollet the Llama (yes, that's the correct spelling), one of the most talked-about booth stars of HIMSS19. While B2B marketing tends to focus on analytics, at the end of the day we’re all still humans with human emotions — and there’s your “in.” All that, plus the power of the right mentor and what a marketer says at middle school career day.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Become FOND of your voice strategy with Carrie Liken, head of industry for healthcare at Yext. Carrie shares the necessity of understanding voice search in the patient journey and how to get started using the acronym FOND. Spoiler alert: a healthcare voice strategy is more than just developing an Alexa skill. All that, plus the ideal traveler’s luggage and Spotify’s podcast acquisition.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Leading with a sales pitch doesn’t work in person, so why do people keep trying it online? Brian Mack, a 2019 HIMSS Social Media Ambassador, shares why soft skills apply just as much in our digital interactions because success in marketing still very much depends on building relationships. All that, plus the current state of health IT brand experience, immortal advice from Dale Carnegie, and the app that sings your texts. Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

The most underrated reason for failing to hit digital marketing goals isn’t tech or execution, but failure to understand human behavior. We can’t lose sight of what we’re asking people to do as part of our campaigns, or else all the optimization won’t matter. All that, plus ye old prospector, mud pies in carpets, and Peter’s all-too-unsurprising World Series predictions.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Who better to fill us in on how healthcare is becoming more human than Nick Adkins, founder of the global #pinksocks tribe? Nick highlights how recent advances including AI, NLP, and blockchain have finally enabled technology to do what we always wanted it to do – improve life, not get in the way. All that, plus his advice for younger professionals and details on upcoming #pinksocks meetups around the world.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

One of the greatest success stories of the power of healthcare content is the Pharmacy Podcast Network, whose founder Todd Eury is celebrating 10 years as a podcaster. Todd is all about community, as evidenced by his shout-outs to colleagues and hosts including Erin Albert, Timothy Aungst, Meghann Chilcott, John Nosta, Joe Lavelle, Janet Kennedy, Darshan Kulkarni, Chad Worz, Matt Paterini, and Troy Trygstad. What’s a concierge pharmacist, and what else is on the horizon in the world of pharmacy? All that, plus honoring efforts in addiction recovery and fighting the opioid crisis.Thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Cleveland Clinic’s Amanda Todorovich discusses the current state of healthcare content marketing and tips for younger professionals to develop in their careers. Data is important, but not necessarily the data you think, and soft skills play a bigger part than ever in succeeding with healthcare content because of the personalities involved. All that, plus how water bottles are all the rage with the kids these days. Special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Jay Acunzo, well-known speaker and author of Break the Wheel, joins the program to help us discover that finding best practices isn’t the goal. Finding the best approach for YOU is. That means spending less time being concerned with what everyone else is doing and more honing our intuition and doing our best work. All that, plus foraging squirrels, NASA, better museum tours, and why we can’t name the healthcare dinosaur.Special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Are there too many expectations that everything will lead directly to business results? Does that lead us to give up on tactics too soon? Jared and Peter discuss the ramifications of measuring too much. All that, plus the journey to the Sherpa and props to our newest sponsor.Special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Most Americans are looking for help to make basic healthcare decisions, and marketers can make a difference. Just ask Lygeia Ricciardi, a HIMSS19 Champion of Health, chief transformation officer at Carium and former director of the Office of Consumer E-Health at the Office of the National Coordinator for Health IT (ONC). We have a lively discussion about how marketers can benefit consumer empowerment by being transparent, educating them and connecting members of different groups. All that, plus grocery delivery services and how to get your own free Healthcare Rap stainless steel tumbler! Pinch me; am I dreaming?!? Special thanks to Xpressdocs for helping us spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Jay Baer is in ‘da house, and he shows why he is second to none when it comes to sharing wit and wisdom with marketers. He joins the program to discuss Convince & Convert’s new ebook about social media best practices from top hospitals. Along the way, Jay shares surprises from the research such as whether links can hurt engagement and when boosting doesn’t help, as well as the worst way to create a word-of-mouth-strategy and one of the quickest ways to improve the healthcare customer experience. All that, plus the Zeitgeist of the Alpaca and challenging the status quo of footwear. #NoBigDealSpecial thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Paul Szablowski, well-known consultant and former SVP of brand experience for Texas Health Resources, helps unravel the difference between brands that understand customer experience and those that are falling behind. What’s the difference between brand awareness and brand relevance? Health systems and care systems? Agencies that win clients and agencies that are going about sales all wrong? All that, plus the economics of delight and how clients choose agencies. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Should we spend time trying to convince the naysayers? What happens if we try to please everyone? Instead of telling customers how great you are, target their needs using tech and social media. All that, plus story time, and Peter gives a virtual sledding lesson. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

All you need to win in medtech these days is a good product, right? Neel Mehta, Vice President and Chief Operating Officer at EpiFinder, is the first to tell you that his digital health startup has an amazing product with the potential to improve millions of lives. He’ll also tell you that success requires new approaches to innovation, marketing, entrepreneurship, clinical feedback, corporate culture, grit, and a little luck. All that, plus the story of how Jared and Neel first met thanks to #PinkSocks (look it up – it’s a thing!). Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

As the year wraps up, we can see the status quo changing in healthcare. But all the talking we do on the program doesn’t amount to much unless it compels you to act. To do something differently. To challenge assumptions. To shake it up. This week, we take a special look at where we all are now and what’s next. All that, plus Peter owns a spontaneous word association game. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Generational humorist Meagan Johnson likes to pick on all ages, not just Millennials. Meagan helps organizations understand how to overcome generational differences in the workplace and how being emotionally attached to the way things have been done can limit progress. Sometimes it seems too hard and we want to give up, like we used to do after trying to adjust the rabbit ears on top of the TV set. All that, plus a Santa Claus who wins at customer experience and what happens when Grandpa asks you to record a show on the VCR. Special thanks to True North Custom for partnering with us to spread the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.