Healthcare Rap

Like the rebirth of slick, Triple B returns and is cool like dat! Peter and Jared discuss four tips for evaluating which new technologies your marketing team should pursue. Are there exceptions to always putting strategies ahead of tactics? Being nimble might sound easy, but we all know it’s as touch as a beat from Flavor Flav.  What you really want to know is whether “electric cars” is one word or two. And most importantly, can Jared keep his man card if he really has 9,600 Pinterest followers? See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Unless we start seeing ourselves differently, we’re going to become irrelevant. Bold words from a bold man. Guest co-host Dan Dunlop, prolific healthcare marketer and president of Jennings, throws it down by challenging the assumption that marketers don't need to get involved with developing innovative technology.  Care coordination, pop health and the return of the Top Hat of Marketing Awesomeness punctuate this episode. Plus real tales from the cactus rescue scene and a special note to naysayers. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

The rap doesn’t miss a beat thanks to guest co-host James Gardner, Market + Business Development Director at MedTouch. When it comes to electronic health records, James lays it down like it’s nobody’s business. He’s like a genie, and his three key reasons why every healthcare marketer should become intimately familiar with EHRs are better than being granted three wishes! Plus, his first attempt at freestyle is LEGIT! If you don’t think you need to concern yourself with EHRs, check your head and then tune in. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Eight more unpopular opinions are headed your way, with contributions from influencers including Kyra Hagan, Kate McCarthy, Jim Samuel and Don Lee. Whether you’re like Aaron Fox listening to this program from a pristine beach on South Padre Island or tuning in while Grandma shares a batch of cookies fresh from the oven, join Peter and Jared as they put hype to the test and the status quo to rest.  This week’s topics range from embracing cloud data to “ubiquitous, semantic interoperability” to the reaction from HR when we want to hire storytellers. Join the discussion of how to carve out the new role of where marketing, communications and technology intersect in healthcare. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

It’s getting Hot in Herre! Jared and Peter blaze through 10 unpopular opinions about healthcare marketing and technology, launching debates about everything from Yelp to sharing journey maps to swarms of locusts. Be prepared to disagree and voice your own opinions on LinkedIn or Twitter, @healthcarerap.  All of your burning questions are answered, including why a Sesame Street jingle is part of this week’s program, and whether we prefer Twizzlers or Red Vines. Hopefully this episode doesn’t start any fights between you and your co-workers, family members or pets, but you can’t say we didn’t warn you. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Master J and Triple B are back at it, dropping reality checks that they want you to cash. We are past the days of merely monitoring online reviews, so how do we take full advantage of this gold mine of opportunities to connect with brand advocates? How do you create your story and hand it off to others to tell it for you? Join the #MarketingInfluence movement by giving a shout out to a fellow marketer who has influenced you. Then guess what viewpoints will come out of the Mythical Top Hat of Marketing Awesomeness. And has anyone actually seen this hat IRL? The beat goes on. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Technology and buzzwords won’t help in this episode. It’s time to launch into orbit and do something new. Gone are the days of throwing technology at people problems, of failing to gain buy-in for pushing the envelope, and for only thinking about what happens if things go wrong.  Don’t settle for red lights. Don’t settle for safety and comfort. It’s time to stop marketing backwards. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

The digital health experience is a sum of so many tiny touch points now, nearly all of which occur at a time other than when you’re at the clinic. Marketing can’t own them all, but we also can’t think our job is done by handing things off to other teams without setting them up for success. We can’t assume that we have to keep doing what we’ve done in the past; in fact, everyone loses if all we do is pile on to what we’re already doing.All this, plus the podcast debut of Jared’s rap “I’m So Healthy,” a look back at some momentous milestones from the history of hip-hop, and wondering why Jiffy Lube knows more about your car than some health systems know about your past medical history. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Don’t assume that we know whom we should be marketing to in healthcare just yet. Triple B and Master J discuss how target audiences have changed and how marketers too frequently ignore current patients and customers. An article from Forbes by Alyssa Kleinman spurs a discussion about pivoting our messaging when marketing a continuum of care.  The boys give a shout out to a friend of the podcast and then explore how to make sure that current patients and customers are at least as important as new ones. See how reviews are one of the greatest sources of insights on current patients, and how we can get ahead of the competition by simply being human. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

It's another party for your eardrums! Marketing and medicine can sometimes find themselves at odds, but rethinking the value of the relationship can turn things around. Why do surgeons who can perform masterful procedures get in front of a video camera and suddenly become a deer in the headlights? Why do we try to market healthcare technology in a vacuum?Jared and Peter discuss the keys to improving relationships with medical professionals while celebrating their 5th episode and discussing the U.S. Olympic Committee’s recent success with analytics. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Jared and Peter are on a quest to change the messaging of healthcare advertising, starting by eradicating the word "multidisciplinary" from existence! Now that we have been marketing directly to patients for many years, what should we be telling them? We have more complicated messages than ever, with more limited space and time to reach anyone. Is it progress, or a recipe for frustration? What are the keys? And what does Apple's announcement of opening primary care clinics have to do with anything? Join the rap and find out! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Breakin’ it down like they’re clowning around! Jared and Peter discuss how to bite the bullet and get comfortable with analytics. Should we stay focused on old-school metrics like followers and reach, or has marketing data evolved? Take your next steps down the road of making analytics part of your everyday life – it doesn’t have to be scary! Get comfortable with a little help from Moneyball, the story of former Oakland Athletics general manager Billy Beane, who one day realized that baseball was using the wrong analytics to evaluate talent. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Do marketers play the same role they did 10 years ago, or even 2 years ago? Expectations have evolved rapidly, and so must roles within healthcare organizations. In this week’s episode, Jared and Peter explore how marketers are expected to the best in class … in every class!  It starts with learning to be comfortable being uncomfortable, because a marketer’s role will keep changing. To close out, the boys’ freestyle segment looks at a couple points of view that marketers typically avoid. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

Don't miss a beat of healthcare's newest craze! Get a glimpse of the future of healthcare marketing with veteran podcaster Jared Johnson and new co-host Peter Balistrieri, who extend an entertaining invitation to become change agents in your organizations. The two current hospital marketers challenge the thought that healthcare marketing is dead and discuss how best practices are changing as a result of advances in digital engagement.Is this "The End of Advertising As We Know It" as stated by Forrester Research? Should we be "Killing Marketing" like Joe Pulizzi and Robert Rose encourage? Has the gap closed to make this "The End of Hospital Marketing" as Chris Bevolo claims in his newest book? The boys discuss these and other topics and then add a little freestyle love at the end. See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.