Healthcare Rap

Christophe Jauquet, author of Healthusiasm, is in the house to share some provocative thinking about how the health, wellness, and consumer sectors are increasingly overlapping. He’ll share a health design thinking framework that helps us understand why meeting a need isn’t enough to design products and service lines that are successful. We have to consider expectations and life aspirations as well. All that, plus the Flava of the week about creating products, service lines, and experiences that are consumer-first. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

It can be hard to maintain a relationship with consumers in between episodes of care. So why not align with brands that have an ongoing relationship, such as their Peloton bike or your neighborhood gym? Jared and Zain share some provocative thinking about how hospitals, health systems, and providers can get in on the connected fitness game to benefit their patient relationships and ultimately be part of the solution for living more healthy lives. All that, plus the Flava of the week about designing a greater experience together than any of us can on our own. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Kelly David is in the house to share some provocative thinking about what happens when brands lose their focus on consumers. Strong brands are an important part of the Healthcare of Tomorrow because they can influencer consumers’ choices and drive business. Learn when happens when brands don’t meet consumers where they are, and how to fix habits that can misdirect your brand equity. All that, plus the Flava of the Week about Human Centered Design. As an industry, we’re suffering from not knowing what we NEED to solve problems. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Check out Twelve North Agency Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

How do you feel comfortable bringing up new tools and ideas if you’re not an expert in them? It’s time to do away with the false notion that we have to wait to become an expert with a new tool before ever trying it out. Jared and Zain share some provocative thinking about how to overcome the typical barriers of human behavior and groupthink that happen whenever innovative ideas come up in large organizations. If you bring the same people to the table, you’re going to end up with the same result. All that, plus the Flava of the Week about what a world with fewer hospital beds would look like. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for priva

Brian Kalis is in the house to share some provocative thinking based on Accenture’s new Digital Health Technology Vision 2021 report. Healthcare has been digitally transforming, but now it’s happening at speed and at scale. Brian shares five emerging trends that reveal what healthcare organizations will need to address to accelerate and master change in all parts of their organization. All that, plus the Flava of the Week about how consumers have a lot more choices than we might realize. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

It’s season 6, y’all! Join Jared and Zain as they kick off the new season with some provocative thinking about the need for a new toolset in healthcare. Our Job To Be Done is to operationalize consumer-first healthcare, and to make it happen we need more than just white boards and PowerPoints. We need a new community that's ready to roll up their sleeves and dig in. All that, plus the Flava of the Week about how the new toolset helps us build 21st century businesses and experiences. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: ·      Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Todd Hartley, CEO of WireBuzz, is in the house to share some provocative thinking about selling in healthcare. When marketers are struggling, is it really because their prospects have short attention spans, or is it because their business stories just suck? Get ready for some truth bombs about what happens when marketers stop innovating, what it means to create rabbit holes, and how to get rid of one-size-fits-all marketing techniques. All that, plus the Flava of the Week about how healthcare is at a crossroads. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Get ready for a master class in podcasting. Carol Flagg from HealthcareNOW Radio is in the house to share some provocative thinking in the first of a two-part crossover episode. In part 1, Carol and Jared cover their top ten tips for starting a podcast. If you build a podcast, will they come? What are the three key ingredients of a successful podcast? How do you measure it? Tune in for answers to these and many more questions. All that, plus the Flava of the Week about inviting all the right players to the table. Hospitals and health systems own a smaller and smaller portion of a consumer's healthcare journey, so why haven’t they been interested in establishing better consumer relationships? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Carol’s podcast, What’s My Tagline, and subscribe to catch part two of the crossover series, where Carol and Jared discuss their top ten tips for those who already host a podcast and want more out of it. Check out

Jared and Zain have shared a lot during Season 5 about how to create the digital experience that consumers want. As they reflect back on this season, they highlight 5 themes that will impact how quickly we can build tomorrow’s healthcare consumer experience together, and how they are setting up the next phase of the journey. All that, plus the Flava of the Week about what the demand for telehealth really tells us. Have telehealth visits leveled off because consumers don't want them as much, or is it because so many of them don't yet provide a good enough experience? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Stefan Behrens, CEO and co-founder of GYANT, is in the house to share some provocative thinking about what’s helping and hurting digital health adoption. The promise of digital health is complicated. Every time you introduce a new tool, people have to change their way of doing things, and that adds to their already flowing plates. In this episode, learn how automation and AI fill gaps in the healthcare customer experience, and how to make progress by focusing on a single use case. All that, plus the Flava of the Week about finding a better way to do healthcare marketing. How do we engage leaders who still think that consumers think, act, and buy in the same ways as they used to?   Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Connect with Stefan Behrens on LinkedIn Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT

Matt Hummel from Paragon is in the house to share some provocative thinking about journey-based marketing and other customer experience trends in healthcare. Customer experience isn’t always necessarily tied to marketing, so how do we build a bridge between them? In this episode, learn where are hospitals and health systems are succeeding at journey-based thinking and where they need improvement. All that, plus the Flava of the Week about billboards. Yes, billboards. What will it take for us to finally stop doing things that we know aren't effective? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Connect with Matt Hummel on LinkedIn. Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel. Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for

Chris Pace is in the house to share some provocative thinking about digital marketing leadership in a time when hallway conversations don’t happen anymore. After more than a year of having to take things one day at a time, how do we intentionally create opportunities to transfer knowledge, connect as teams, and solve the problems that we’re hired to solve? All that, plus winning as an AirBnb superhost and the Flava of the Week about where to look for revenue recovery. Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel. If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Shereese Maynard is in the house to share some provocative thinking about community, culture, and communications in health IT. What trends and technologies is Shereese keeping her eye on? From medical education to healthcare NFT’s, progress in health IT comes down to an open mind and a willingness to communicate better. All that, plus the Flava of the Week about how to train the doctors of tomorrow. If you like Healthcare Rap, check out DGTL Voices with Ed Marx and Healthcare 360 with Scott Burgess. Follow the HIT the Trails cross-country tour featuring the HIT Like a Girl Podcast hosts Shereese Maynard and Joy Rios. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Richard Mathera, managing director at Irrational Labs is in the house to share how behavioral design can help marketing teams reimagine the healthcare experience -- specifically, how we can design with digital tools like telehealth. People often don’t act in the way they say they will, so it isn’t as easy as asking them what they will do. In this episode, learn how behavioral design helps bridge the gap and leads us to simplify. All that, plus the Flava of the Week about what Marketing should be promising to consumers and how to fulfill that promise. If you like Healthcare Rap, check out Healthcare 360 with Scott Burgess and DGTL Voices with Ed Marx. Check out Irrational Labs’ Behavioral Design for Health Boot Camp. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Shawn Nason has had a front-row seat to watching retail health unfold. That’s why he remains hopeful that today’s biggest players can continue the journey they’ve started and build a more consumer-first experience around cost and convenience. We’re not going to do away with hospitals, but let’s make sure we have people in the hospital for the right reason. Jared and Zain have a lot to share along the way on how retail can respond and what comes next. All that, plus the Flava of the Week about the lack of action among legacy health systems. Check out the Combustion Chronicles Podcast and Shawn’s book Kiss Your Dragons. Shout-out to the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Jill McCormick, Director of Design and Innovation at Baystate Health and TechSpring, is in the house to share some provocative thinking about solving what she refers to as digital health’s “passionate problems.” When we use human-centered design and then tie that work to digital transformation, we start solving the problems that really need to be solved to move our businesses – and healthcare – forward. All that, plus the Flava of the Week about getting our curiosity back. Are we conditioning ourselves to only value content and ideas from people who have the exact same job as us? Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Ed Marx, chief digital officer at Tech Mahindra and author of Healthcare Digital Transformation, is in the house to share some provocative thinking about how marketing and culture can either be catalysts for digital change or prevent progress from happening. Healthcare martech stacks are often a glut of point solutions Frankensteined together without a lot of knowledge of the data that flows between them. So how do we reimagine and invest properly? All that, plus the Flava of the Week about trade media blind spots. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Ed’s podcast, DGTL Voices, one of the newest shows on Shift.Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Health systems face some stiff competition from Big Tech when trying to hire and retain the talent they need to drive digital transformation. Executive recruiter Kelly Gill is in the house to share some provocative thinking about how to recruit the high quality of talent needed to success in the next stage of digital health, and how to create a culture that retains them. All that, plus the Flava of the Week about competing on digital consumer experience rather than on quality. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Gina Uppal is in the house to share some provocative thinking about knowledge translation as a catalyst for innovation. It’s one thing to have disruptive ideas of how to do things better. It’s a whole other thing to truly distribute and operationalize those ideas, and that typically comes down to communication. All that, plus the Flava of the Week about half-baked content marketing and kale cake. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Check out Healthcare 360, one of the newest shows on Shift.Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

The cart has come before the horse for far too long when it comes to marketing data. Jackie Martin is in the house to drop knowledge about overcoming challenges in aligning marketing data around the patient. Along the way, Jared and Zain share some provocative thinking about what to do when the source of truth isn’t true and how to reimagine our data structure for the sake of public health. All that, plus the Flava of the Week about the difference between brand identity and brand engagement. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.