Healthcare Rap

You’ve got data about your patients. What are you going to do with it?? Drew Diskin joins Jared and Zain for some provocative thinking about the link between marketing technology (martech) and business process improvement. In this episode, you’ll learn how to operationalize your brand promise by bravely engaging your teams, leveraging your martech stack, and moving forward with confidence. All that, plus the Flava of the Week about designing for today’s consumers rather than yesterday’s. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Stop, collaborate, and reimagine! Katie Karatzas, Drake Pusey, and Paul Caldera join Jared and Zain for a rousing discussion about the magic that can happen when healthcare brand engagement meets human-centered design principles. In this episode, you’ll learn the shortcomings of competing on quality, the dangers of focusing on your competition, and how some brand strategies are like trying to win a soccer game with just a goalie. All that, plus the Flava of the Week about the consequences if we don’t invest in Digital Transformation right now. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

An essential skill for healthcare innovators is evaluating what’s possible with new tech. Johnny Rodriguez, Director of Strategic Innovation at Fresh Consulting, is in the house this week to drop some knowledge about how to discover the business value and start prototyping when new consumer tech emerges. Also, in a Healthcare Rap exclusive collaboration, Johnny drops some world-class beatboxing that you don’t want to miss! All that, plus the Flava of the Week about how we can measure Digital Transformation. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Is Voice-First a platform? Or is it a philosophy of how to address digital innovation in clinical and direct-to-consumer healthcare? Dr. Matt Cybulsky, host of the Voice of Healthcare Podcast, is in the house this week to blow your mind as he gives us the lowdown on where he sees Voice-First technology now, and where it’s headed. Along the way, Jared and Zain drop knowledge about how hospitals and health systems can be building a foundation on voice for use as they create digital healthcare experiences for the future. All that, plus the Flava of the Week about keeping old mindsets from blocking your view. Shout-out to the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! Listen to the Voice of Healthcare Podcast. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Steve Wigginton, CEO of Icario, the recently rebranded health action company that sprung up from the merger of Revel Health and NovuHealth, is in the house this week to give the lowdown on how to incentivize consumers to become healthier. There’s plenty of room for innovation, but we also have to make sure there’s a sustainable business model. Along the way, Jared and Zain drop knowledge about the need for personalized health action plans that take into account more than just sharing information. All that, plus the Flava of the Week about Digital Culture. Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

There is a third option for implementing digital health solutions, and you’ll want to give it more thought now that the threshold for success is much higher than ever before. Ben Tingey, innovation manager with Atrium Health and host of the A Sherpa’s Guide to Innovation podcast, is in the house this week to give the lowdown on how to choose whether to build, buy, or partner to make those solutions happen. Along the way, Jared and Zain drop knowledge about where implementation fits in the consumer experience. All that, plus the Flava of the Week about the journey that these first 150 episodes have taken. What’s the "higher vision" for the digital transformation of healthcare, and what’s your place? Shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health, the Martech.Health directory, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Health systems don’t need any more vendors; they need partners. Ed Bennett, founder of the Martech.Health directory, is in the house this week to give the lowdown on what the ideal vendor relationship looks like. Along the way, Jared and Zain drop knowledge about the importance of vendors doing more than just staying narrow-mindedly focused on implementing their own solution. All that, plus the Flava of the Week about the ROI of relationships. Thanks to the Martech.Health directory and the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Mistrust in the system and misinformation about health keeps people from seeking proper care. So how do we fight it? Dr. Austin Chiang is in the house to give us the lowdown on how health information needs to reach people where they are — and people are on social media. He shares the high points and low points as a well-known TikTok doctor and chief medical social media officer at Jefferson Health. Join the crew as they drop knowledge about how empathy always wins, popularity is not credibility, and what doctors can do to contribute to their communities when they don’t get any marketing or communications training. All that, plus the latest Awesome and the Flava of the Week about managing results, not platforms. Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Awesomeness happens when Innovation and Marketing play well together. Jared and Zain take a tour of the Innovation function in health systems and how it leads to the future by understanding the present. Join them as they drop knowledge about customer insights, prototyping new market ideas, and how to keep digital teams from getting stuck in a myopic world. All that, plus the latest Awesome, and the Flava of the Week about how to get people to care about your brand. Thanks to the Shift.Health Content Network for spreading the Awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

We can’t slow our roll now. It’s time for health systems to take the lead in helping people stay healthier. Jared and Zain go deep on why now is the exact time to move beyond sick care models and start exploring wellness and functional medicine offerings. Join them as they drop knowledge about how to design the healthcare experience in a world where it’s not so clear how long COVID-19 is going to remain in the picture. All that, plus the Flava of the Week about closing marketing’s credibility gap, and the 411 from John Marzano on the value of healthcare marketing Moneyball. Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Can we deliver healthcare in a way that's good for the patient and for business? Jared and Zain go deep on knowing where business value comes from, how marketing can get on the same page, and how service design changes when we don’t accept high cost of care as a constant in the equation. All that, plus the Flava of the Week about what innovative brands do differently, and the 411 from John Marzano on the new face of hospital brands. Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health. See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

It’s challenging to design effective customer experiences when no one owns the process. Jared and Zain go deep on why digital teams have struggled to adopt service design standards and how to evolve. Join them as they drop knowledge about having a garage full of Ferraris, the three concentric circles of service design, and managing results rather than platforms. All that, plus the Flava of the Week about the need to think like media companies., and the 4-1-1 from Carrie Liken. Thanks to the Shift.Health Content Network for spreading the awesome, yo! And shout-out to Jennings Healthcare Marketing and their video series, Marketing for Better Health.  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Season 5 kicks off with style as Jared and new co-host Zain Ismail embark on a new quest to discover whether it’s possible at this point in time for healthcare organizations to provide the experiences that consumers demand. In this episode, you’ll hear how culture and organizational structure keep getting in the way, the effect of hierarchical silos, and the benefits of widening our aperture to see more opportunities. All that, plus the Flava of the Week about the destination where we want to go with the the Digital Transformation Movement, and the 4-1-1 from Bryan Cush about what he’s hearing from his digital marketing clients. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

It’s time for our year-end mixtape, featuring a collection of season 4’s greatest hits from the likes of Jamey Edwards, Kristi Ebong, Sean Lane, Chris Gervais, and Brian Kalis. Check out the classics about where they identify opportunities to innovate along the digital healthcare experience, then enjoy the deep cuts that tell us what they hope we’re celebrating 12 months from now. Don’t forget the bonus track that gives a preview of season 5, including our new segment and new co-host! All that, plus the Flava of the Week about recommitting to the Digital Transformation Movement. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from The Resilience Journey featuring Linda MacCracken from Accenture and the Harvard T.H. Chan School of Public Health. In this episode, you’ll learn that a job is not about a boss. It’s about who will give you the most money to do what you love to do. You’ll enjoy hearing how Linda discovered the way to power her career by her values. And she’ll share what she did earlier in her career when she discovered that an organization did NOT match those values. All that, plus the Flava of the Week about what Jared learned from the HCIC community this year. Watch this episode and the entire first season of The Resilience Journey on demand at https://www.youtube.com/watch?v=gJLF29WUaX0&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=6. Thanks to the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from The Resilience Journey featuring Jared’s exclusive interview with Rachel Ford Hutman, who provides senior level communications support for leading pharma, healthcare and digital health companies. In this episode, you’ll learn the importance of confidence, exploring related fields, and swallowing your pride. You’ll hear how Rachel didn’t let the pandemic sidetrack her. She simply redirected her efforts. And she’ll share the answer to the question she gets the most from colleagues – How did she know the time was right for the biggest move in her career? All that, plus the Flava of the Week about not being the crazy person in the room. Watch this episode and the entire first season of The Resilience Journey on demand at https://www.youtube.com/watch?v=6-8Ubf9ue9Q&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=5. Thanks to the Shift.Health Content Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnys

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Robin Farmanfarmaian, biotech entrepreneur and professional speaker. In this episode, you’ll learn how Robin was overlooked early in her career despite bringing millions of dollars of revenue through the door. She’ll share how she used thought leadership to gain the credibility she always deserved. And she’ll be candid about how she has overcome gender bias and harassment in the workplace. All that, plus the Flava of the Week about walking the walk with our brand marketing. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=EKTMlQ-FDZo&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=4. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of the Resilience Journey featuring Jared’s exclusive interview with Jess Columbo, one of the country’s leading digital and social media experts. In this episode, you’ll learn the power of curiosity and how it powers Jess in a field that requires being nimble every single day. She’ll share how too much focus on your elevator speech can actually paint you into a corner and lock you out from new opportunities. And she’ll point out that while we typically aim for more comfort and less resistance in our work, the growth always comes in the times of discomfort, so learn to embrace it. All that, plus the Flava of the Week about overcoming gravity in our work. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=Kf7lg8UkMuM&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=3. Thanks to the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Robert Rose, content marketing strategist extraordinaire. You’ll learn how Robert discovered that it’s better to market where you’re going, not where you are. You’ll hear how he describes resilience as not bouncing back, but bouncing forward. And he’ll point out that all the innovative things we hear about, anywhere, were created by people who weren’t any smarter than you or me. They just went out there and did it. All that, plus the Flava of the Week about how to stop designing for the naysayers. Watch this episode and the entire first season of The Resilience Journey on demand athttps://www.youtube.com/watch?v=Re-GTUR3BSA&list=PLzMshJ-dR847bs6Jkik08nLntqOxSFvEf&index=2Thanks to Geonetric and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.

This week’s episode is an encore interview from the first season of The Resilience Journey featuring Jared’s exclusive interview with Joe Pulizzi, the godfather of content marketing. You’ll learn how Joe moved forward early on, after he lost one of his top clients and his credit cards were maxed out. You’ll learn his mindset as he realized that there is no perfect time to make the change you want to make. And you’ll hear how everything changed for him – and for the entire content marketing industry – when he stopped trying to sell a service and started listening to what his audience wanted. All that, plus the Flava of the Week about the benefits that can come when we also use content marketing for internal audiences. Watch this episode and the entire first season of The Resilience Journey on demand here. Thanks to gSight, Geonetric, and the Shift.Health Content Network for spreading the awesome, yo! See acast.com/privacy for privacy and opt-out information.See omnystudio.com/listener for privacy information.