Healthcare Rap

Zain and Jared offer their advice to consumer brands that are trying to break into the healthcare industry. They dig deep into what these brands have working in their favor, as well as the challenges that lie ahead for them. (Spoiler alert: it’s all about consumer relationships!) All that, plus the Flava of the Week about why they recently changed the intro of the podcast. How has their focus changed over the years, and what does it say about the evolving needs of our industry? Shout-out to the Shift.Health Network for spreading the awesome, yo!  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Jared and Zain run through their 5 biggest questions heading into 2022. Join them as they share some provocative thinking about the impact of connected fitness, staffing shortages, care models that bypass the hospital, and more. All that, plus the Flava of the Week about the two paths that are leading us to where healthcare could be, and an introduction to the new Consumer-First Health Society. How can you be part of these amazing conversations that are happening with this community of big thinkers? Shout-out to the Shift.Health Network for spreading the awesome, yo! Check out these amazing podcasts from some of our friends: DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Food. Sleep. Self-care. Protecting against guilt and shame. Health looks different than waiting to enter the sick care system. Scott E. Burgess is in the house to share some provocative thinking about influences on our health and wellness that we often don’t address. We’ll dig deep into why Scott believes so strongly that consumers should be aware of all of their choices in their wellness journeys. All that, plus the Flava of the Week about the possible implications of moving away from Web 2.0. When the founder of Reddit calls Web 2.0 a “weird mistake,” does that mean that it’s time to start reimagining digital engagement? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out info

Dr. Matt Cybulsky is back in the house to share some provocative thinking about the important intersection of behavioral economics and digital health. We dive deep into the “X factors” of human behavior that impact digital health adoption, such as community, habits, and the fear of failure. All that, plus the Flava of the Week about how the gloves are coming off from Big Retailers. With Walgreens’ CEO publicly stating that their goal is to keep you away from the healthcare system, and CVS Health claiming to be "uniquely positioned," is it finally time to invest the human capital into understanding their battle plan? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information

Craig Allan Ahrens is in the house to share some provocative thinking about how addressing staffing shortages and burnout can improve the patient experience. We dive deep into how technology is effectively addressing the “people problems” in healthcare, from the constraints of a 40-hour work week, to the flexibility of different shifts, to digitizing onboarding. All that, plus the Flava of the Week about Carbon Health’s new pre-diabetes program. What does it say about prevention as a new model of primary care, and how can it benefit consumers? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Justin Knott from Intrepy Healthcare Marketing is in the house to share some provocative thinking about how better marketing can lead to a better healthcare experience. We dive deep into the front lines of digital engagement and how to have those conversations with providers who still don’t understand why they need to be addressing consumers at all. All that, plus the Flava of the Week about turning up the heat on uninspired healthcare branding. How do providers seize the opportunity to show that they understand consumers?  Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Chris Gervais is in the house to share some provocative thinking about how consumers are feeling based on Kyruus’ Fifth Annual Patient Access Journey Report. Chris dives deep into whether we should be surprised that consumers value digitally enabled access to their healthcare. All that, plus the Flava of the Week about why leaders should be overinvesting in their consumer strategy heading into 2022. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Nate Treloar from Orbita is in the house to share some provocative thinking about conversational AI, including voice and chatbots, and the very latest on how these technologies are providing flexibility and convenience. Nate dives deep into why we should be actively working to reduce friction, as well as the limitations of these technologies while their adoption is still evolving. All that, plus the Flava of the Week about what happens when healthcare organizations admit that they haven’t been bold enough in their thinking. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Jason Considine from Experian Health is in the house to share some provocative thinking about how we should be striving to use technology and data-driven insights to connect and simplify healthcare for everyone. Jason shares how healthcare expectations have been redefined, particularly for younger healthcare consumers, then he dives deep into Experian Health’s research study on the gap between care that’s expected and care that’s received, and how providers are attempting to close that gap. All that, plus the Flava of the Week about how the vision of consumer-first health is becoming clearer for those who are looking. What company’s CEO recently described their vision for becoming a hybrid of a healthcare provider and a consumer brand, and what will it mean for the industry? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Download Experian Health’s The State of Patient Access: 2021 report here. Check out some of our favorite related podcasts: Better Experiences with Amy Heym

Amy Heymans is in the house to share some provocative thinking about how to bring the tools and innovative mindset of the Disruptors to the mainstream. How can we use design thinking principles to break down silos and bridge the gulf between designers and builders? Join Amy as she gives examples from her work with Mad*Pow that harness the rich value of co-creation and deep empathy to build the Healthcare of Tomorrow. All that, plus the Flava of the Week about how healthcare competition is coming from everywhere. How quickly are expectations changing, and where are those expectations coming from? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: Better Experiences with Amy Heymans, The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill  See acast.com/privacy for privacy and opt-out information. See omnystudio.co

How did Zain read the writing on the wall to know that connected fitness was making a play in healthcare? This week’s show dives into CrossFit’s announcement of their Precision Care service, Best Buy’s acquisition of home health company Current Health, and Walmart partnering with Transcarent to address healthcare needs for the direct employer market. Along the way, Zain and Jared share some provocative thinking about what these headlines tell us about consumers’ health needs, and what might come next. All that, plus the Flava of the Week about learning to distinguish Reliability people from Validity people. What happens when we say the right thing to the wrong crowd? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See aca

Dr. Roxie Mooney is in the house to share some provocative thinking about how to keep healthcare consumers in focus while bringing innovations to market. The #1 reason innovators fail is because there’s no market need for their solution, so just because you think a problem is worth solving doesn’t mean it is. Roxie dives deep into co-creation, the need for early adoption, and marketing and branding’s role in the process. All that, plus the Flava of the Week about how trying to change healthcare is hard. The scale of the task can make us feel discouraged at times, so is it worth it? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Check out some of our favorite related podcasts: The Health Innovators Show with Dr. Roxie Mooney, DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for pr

Jared and Zain share some provocative thinking about why it has been so hard historically to create consumer-first healthcare services and experiences. They'll dive deep into the patriarchal origins of traditional medicine, then they'll look at how to create an internal culture of innovation and gain consensus for new ideas. All that, plus the Flava of the Week about the latest flex on the healthcare industry from CrossFit. What does the announcement about their new primary care offering tell us about the intersection of fitness and data-driven healthcare services? Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.c

Greg Cangialosi is in the house to share some provocative thinking about Olive’s brand new in-house venture studio called Olive Ventures, how they identified the right challenge to solve, and how they landed on a venture studio as the solution. Learn how Greg’s team uses service blueprints in their design process and how to challenge the notion that healthcare is too complex for consumers to understand. All that, plus the Flava of the Week about CVS Health’s brand new vision of remaking hundreds of their stores to be 100% devoted to healthcare. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and  Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for priva

Jared and Zain share some provocative thinking about Lean Startup Methodology, another set of tools to put in your new toolset for creating consumer-first products, service lines, and experiences. Learn how to improve the output by simplifying the processes that lead to that output. All that, plus the Flava of the Week about how innovators can collectively accelerate the pace of change, expand their vision, and disrupt back. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare IT Today with John Lynn and Colin Hung, and Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Dr. Rhea Mehta and Gina Uppal from Bowhead Health are in the house to share some provocative thinking about how to design digital health tools so that they end up in the hands of those who need them. How do we learn to design around those who may not want to engage? All that, plus the Flava of the Week about how healthcare decision making is often irrational, non-conscious, and emotion-based. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess Healthcare IT Today with John Lynn and Colin Hung, and   Hello Healthcare with Chris Hemphill See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Dr. Paul Thomas is in the house to share some provocative thinking about how direct primary care is revolutionizing the patient experience. Learn how the DPC movement is making it possible for consumers to have control of their care and for providers to work outside of the system. When there’s more face time, less charting, and lower costs, healthcare is a better experience for patients and providers. All that, plus the Flava of the Week about heeding the call for health systems to lean into digital and drive change. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Resources mentioned in this episode: Startup DPC Plum Health Book: Startup DPC: How to Start and Grow Your Direct Primary Care Practice Book: Direct Primary Care: the Cure for Our Broken Healthcare System Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, Healthcare

Bryan Cush from Tidal Health Group is back in the house to share some provocative thinking about establishing your brand’s authority in the digital world. We want to help consumers make better healthcare choices, so how do successful brands establish their authority in organic search and other digital channels to influence those choices? Often the reason your digital marketing isn’t performing is that your brand isn’t seen as an authority online. All that, plus the Flava of the Week about connecting pockets of innovation. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Not so fast, folks. Before we decree the demise of Google Health, Dr. Steve Ambrose is in the house to share some provocative thinking about how business models impact the delivery of consumer-first care, including what he sees as Google Health’s opportunity to become a game-changer in price transparency. Then Join Steve and Jared on a tour of unique models including Transcarent, Green Imaging, ChenMed, Oak Street, Iora Health, DiRx Health, and more, to learn how to design around the financial needs of consumers. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.

Jared and Zain share some provocative thinking about Product-Market Fit and describe a couple of tools to put in your new toolset that will help you better understand how to design products, service lines, and experiences with the healthcare consumer at the center. Learn about how to use a value proposition canvas, an important tool for building the Healthcare of Tomorrow. All that, plus the Flava of the Week about taking professional development to the next level. Shout-out to the Shift.Health Content Network for spreading the awesome, yo! Next steps: Subscribe to Season 2 of Now What?? on the Shift.Health YouTube channel Check out some of our favorite related podcasts: DGTL Voices with Ed Marx, Healthcare 360 with Scott Burgess, and Healthcare IT Today with John Lynn and Colin Hung  See acast.com/privacy for privacy and opt-out information. See omnystudio.com/listener for privacy information.