Sinopsis
There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.
Episodios
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Episode 83 / Luis Spencer Freitas / Moet Hennessy LVMH / Director of Omnichannel & CRM
24/07/2020 Duración: 34minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episode 82 / Sonika Patel / Danone / Vice President Marketing
16/07/2020 Duración: 26minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episode 81 / Ann Gacutan / Arsenal F.C / Partnership Development Manager
09/07/2020 Duración: 30minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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Episode 80 / Bonnie Chia / WWF / Head of Brand
02/07/2020 Duración: 30minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 79 / Olly Rzysko / Mahabis / CMO
26/06/2020 Duración: 40minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 78 / Tom Goodwin / Publicis Groupe / Head of Futures and Insight
18/06/2020 Duración: 42minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 77 / Heather Stuckey / MARS / Global Partnership Director
11/06/2020 Duración: 44minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 76 / Matt Rix / The HEINEKEN Company / Head of Data Driven Commerce
04/06/2020 Duración: 34minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 75 / Sowmya Gottipati / Estee Lauder / Vice President, Estée Lauder, Global Brand Technology Leader at The Estée Lauder Companies Inc.
28/05/2020 Duración: 35minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative www.automatedcreative.net
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Episode 74 / Andrew Hogwood / Sainsbury's / Digital Director
21/05/2020 Duración: 33min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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Episode 73 / Michael Codd / AB-Inbev / Digital Marketing and Innovation Lead Europe
15/05/2020 Duración: 29min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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Episode 72 / Simon Kemp / Kepios
07/05/2020 Duración: 26min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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Episode 71 / Katherine Freeley / Colgate-Palmolive / Global Marketing, IMC Associate Director
01/05/2020 Duración: 37min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative. www.automatedcreative.net/podcasts
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'Shiny New Object' Amit Thard, Regional Head of Ecommerce, SEA at Stanley Black & Decker, Inc
08/04/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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'Shiny New Object' Shawn Roy, Global Lead - Consumer Insights (Food & Nutrition) GSK
01/03/2020 Duración: 38min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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'Shiny New Object' Jerry Daykin, EMEA Senior Media Director, GSK
21/02/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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'Shiny New Object' Grace Dolan, Vice President, Integrated Marketing at Samsung
17/02/2020 Duración: 35min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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'Shiny New Object' Joe Comiskey, Head of Digital; Northern Europe and Head of Media; UK/I at Beiersdorf
14/02/2020 Duración: 34min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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'Shiny New Object' Raphael Capitani, Brand Manager, Cadbury
10/02/2020 Duración: 28min'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative