Shiny New Object

Shiny New Object

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 166:52:55
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Sinopsis

There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

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Episodios

  • Shiny New Object Avis Easteal, Regional Head of Consumer, Luxasia

    'Shiny New Object' Avis Easteal, Regional Head of Consumer, Luxasia
    05/02/2020 Duración: 29min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative

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  • Shiny New Object Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora

    'Shiny New Object' Lizzie Widhelm, SVP Ad Innovation and Sales Enablement, Pandora
    27/01/2020 Duración: 38min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

    Escucha
  • Shiny New Object Ben Flintoff, General Manager, Baskin-Robbins Australia

    'Shiny New Object' Ben Flintoff, General Manager, Baskin-Robbins Australia
    22/01/2020 Duración: 30min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.

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  • Shiny New Object Nick Bamber, Chief Growth Officer, Missguided

    'Shiny New Object' Nick Bamber, Chief Growth Officer, Missguided
    17/01/2020 Duración: 32min

      'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.  

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  • Shiny New Object Stuart La Brooy, Growth Strategy, Creativity Partnerships, Diageo

    'Shiny New Object' Stuart La Brooy, Growth Strategy, Creativity & Partnerships, Diageo
    10/01/2020 Duración: 25min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.  

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  • Shiny New Object Fiona Spooner - Global Marketing Director, B2C at Financial Times

    'Shiny New Object' Fiona Spooner - Global Marketing Director, B2C at Financial Times
    20/12/2019 Duración: 31min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Huib van Bockel - Founder, TENZING Natural Energy

    'Shiny New Object' Huib van Bockel - Founder, TENZING Natural Energy
    12/12/2019 Duración: 22min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS

    'Shiny New Object' Nikki Taylor - Marketing Growth Strategy Director, Asia Pacific - UPS
    04/12/2019 Duración: 33min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Adam Boita, Marketing Director - National Citizen Service Trust

    'Shiny New Object' Adam Boita, Marketing Director - National Citizen Service Trust
    28/11/2019 Duración: 45min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly

    'Shiny New Object' Kristina Kaganer - Global VP, Commerce Data Products and Analytics at Coty / Beamly
    13/11/2019 Duración: 34min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Vivian Lee - Digital Marketing Executive at Harry’s, Inc.

    'Shiny New Object' Vivian Lee - Digital Marketing Executive at Harry’s, Inc.
    07/11/2019 Duración: 35min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau

    'Shiny New Object' Sudesh Thevasenabathy Head of Customer Care Transformation, AXA Hong Kong and Macau
    31/10/2019 Duración: 31min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.

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  • Shiny New Object Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg Company

    'Shiny New Object' Sanjib Bose, Marketing Director (CMO), South East Asia at Kellogg Company
    16/10/2019 Duración: 33min

    The views that Mr Bose expresses in this podcast are his personal views and not those of the Kellogg Company (South East Asia). 'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative.  

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  • Shiny New Object with Susan Tucker Head of Operations Innovations - Singapore Malaysia Group at The Coca-Cola Company

    'Shiny New Object' with Susan Tucker Head of Operations & Innovations - Singapore Malaysia Group at The Coca-Cola Company
    03/10/2019 Duración: 45min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative  

    Escucha
  • Shiny New Object with Manisha Seewal Group CMO, Carro

    'Shiny New Object' with Manisha Seewal Group CMO, Carro
    27/09/2019 Duración: 30min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

    Escucha
  • Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon

    Shiny New Object Podcast with Alexandra Willis Head of Communications, Content and Digital at Wimbledon
    13/09/2019 Duración: 39min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton Founder of Automated Creative

    Escucha
  • Shiny New Object with Ed Couchman, General Manager, UK at Snap Inc

    'Shiny New Object' with Ed Couchman, General Manager, UK at Snap Inc
    30/08/2019 Duración: 43min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton founder of Automated Creative

    Escucha
  • The Drums: Shiny New Object with Craig Fenton, Director, Strategy Operations, Google UKI

    The Drum's: 'Shiny New Object' with Craig Fenton, Director, Strategy & Operations, Google UKI
    16/08/2019 Duración: 42min

    'Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host - Tom Ollerton Founder, Automated Creative  

    Escucha
  • Episode 57 / Schuh / Sean McKee / Director of Ecommerce and Customer Experience

    Episode 57 / Schuh / Sean McKee / Director of Ecommerce and Customer Experience
    04/07/2019 Duración: 40min
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  • Episode 56 / Google / Wally Brill / Head Of Conversation Design Advocacy Education

    Episode 56 / Google / Wally Brill / Head Of Conversation Design Advocacy & Education
    28/06/2019 Duración: 45min

    “I create personalities for the computers that people talk to”  This quote comes from Wally Brill, Google’s Head of Conversation Design Advocacy & Education this week on the Shiny New Object Podcast. In this conversation, he takes us on a journey from being a record producer to an interactive opera composer and how he ended up leading Voice design for Google.    Wally points out that being able to have a conversation does not give you the qualification to teach a computer how to speak. There’s a “deeper layer” to conversation which we don’t always notice. For example, when we talk to each other we use “micro-expressions” which act as conversational cues and indicate our underlying emotions. But Voice assistants can’t see these micro-expressions. It’s like Google Home or Alexa only ever talk to you with their eyes closed. Wally’s job is to design human-like conversations for Google Assistant even though they don’t see and speak as we do. We aren’t born with the ability to read a room, we learn it from expe

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