Sinopsis
There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.
Episodios
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![Episode 103 / Maya Barkay / Head of Marketing APAC / Amdocs / Adopting a Growth Mindset]()
Episode 103 / Maya Barkay / Head of Marketing APAC / Amdocs / Adopting a Growth Mindset
17/12/2020 Duración: 31minMaya Barkay is Head of Marketing for Asia Pacific at Amdocs, covering software and services for media and the telecoms space. After growing from the ground up in her career through mistakes and risk-taking, her Shiny New Object is adopting a growth mindset as opposed to a fixed mindset, and letting that guide you in taking risks, learning, and standing up for yourself in your career and personal life.
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![Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot]()
Episode 102 / Ru Roberts / Country Manager / Waze / Waze Celebrity Co-Pilot
10/12/2020 Duración: 31minAs Country Manager for the UK at Waze, Ru Roberts drives customer engagement with the ever-popular app and looks for ways to use advertising revenue to fuel innovation. It’s no wonder that his Shiny New Object is an innovative partnership: the Waze celebrity co-pilot, turning well-known voices into driving guides on Britain’s roads.
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![Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids Imaginations]()
Episode 101 / Lee Kirton / Marketing and PR Director / Bandai Namco Entertainment / Using Brand Assets to Inspire Kids' Imaginations
03/12/2020 Duración: 32minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling]()
Episode 100 / Catherine Titherington / Head of Brands / Eagle Eye / AI Advertising and Sampling
27/11/2020 Duración: 23minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative
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![Episode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content CX Director]()
Episode 99 / Reckitt Benckiser / Lindsay Barrett / Global Content & CX Director
20/11/2020 Duración: 31minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK EU / Virtual Events]()
Episode 98 / Malaysia Airlines / Richard De Villa / Head of Marketing UK & EU / Virtual Events
12/11/2020 Duración: 26minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to Offline]()
Episode 97 / Lululemon / Carolina Ferreira Lopes / Product Manager / Connecting Customers Online to Offline
05/11/2020 Duración: 31minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 96 / WalkMe / Luna Froumine / Head of International Marketing Partners Marketing / Mental Health and being a Marketer]()
Episode 96 / WalkMe / Luna Froumine / Head of International Marketing & Partners Marketing / Mental Health and being a Marketer
29/10/2020 Duración: 28minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19]()
Episode 95 / Nestlé / Gerardo Mazzeo / Global Innovation Director / Leadership and Coaching at the time of Covid19
21/10/2020 Duración: 33minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 94 / PeoplePerHour / Martin Leguay / Director, VP of Marketing]()
Episode 94 / PeoplePerHour / Martin Leguay / Director, VP of Marketing
16/10/2020 Duración: 31minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 93 / Triodos Bank / Zoe Sear / Head of Marketing Communications]()
Episode 93 / Triodos Bank / Zoe Sear / Head of Marketing & Communications
09/10/2020 Duración: 33minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion Diversity Business Lead]()
Episode 92 / WeWork / Amanda Zafiris / Regional Head of Marketing | Inclusion & Diversity Business Lead
01/10/2020 Duración: 34minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 91 / Setapp / Yaroslav Stepanenko / Product Manager, Growth]()
Episode 91 / Setapp / Yaroslav Stepanenko / Product Manager, Growth
25/09/2020 Duración: 29minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of Automated Creative.
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![Episode 90 / Walgreens Boots Alliance / Kristof Neirynck / Chief Marketing Officer Global Brands]()
Episode 90 / Walgreens Boots Alliance / Kristof Neirynck / Chief Marketing Officer Global Brands
17/09/2020 Duración: 32min -
![Episode 89 / Ravleen Beeston / Managing Director, UK Sales at Microsoft Advertising]()
Episode 89 / Ravleen Beeston / Managing Director, UK Sales at Microsoft Advertising
10/09/2020 Duración: 33minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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![Episode 88 / Rafael Espesani / Mondelēz International / Senior Brand Manager]()
Episode 88 / Rafael Espesani / Mondelēz International / Senior Brand Manager
04/09/2020 Duración: 29minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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![Episode 87 / Leigh Radford / PG Ventures / Senior Vice President, General Manager]()
Episode 87 / Leigh Radford / P&G Ventures / Senior Vice President, General Manager
27/08/2020 Duración: 32minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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![Episode 86 / Talia Gerecitano / Mailchimp / Head of Marketing, Mailchimp Presents]()
Episode 86 / Talia Gerecitano / Mailchimp / Head of Marketing, Mailchimp Presents
21/08/2020 Duración: 28minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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![Episode 85 / Richard Levy / OFX / Head of Marketing - Europe]()
Episode 85 / Richard Levy / OFX / Head of Marketing - Europe
13/08/2020 Duración: 30minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
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![Episode 84 / Eilat Cohen Basat / Kimberly-Clark Corporation / Global Digital Innovation]()
Episode 84 / Eilat Cohen Basat / Kimberly-Clark Corporation / Global Digital Innovation
06/08/2020 Duración: 26minShiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net
