Shiny New Object

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 169:31:27
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Sinopsis

There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.

Episodios

  • Episode 309 / Splendid Uchechukwu / GoCardless / Growth Marketer

    26/08/2025 Duración: 22min

    "If you don't focus on retention, you're filling up a bucket with holes. You celebrate all these acquisition numbers, but your funnel is actually leaking and you don't know it." Splendid Uchehcukwu, Growth Marketer at GoCardless, warns that retention is more important (and more overlooked) in data driven marketing than we may think. On the latest podcast episode, she shares her top tips for retaining new customers, changing focus, and developing a marketing career.

  • Episode 308 / Francesco Federico / S&P Global / Chief Marketing Officer

    20/08/2025 Duración: 27min

    Is data the end-all be-all of marketing? Or should marketers trust their instincts more, finding the courage to make decisions that don't always hide behind dashboards? Francesco Federico, CMO at S&P Global, talks about the push and pull of data and instinct in today's marketing, on the latest podcast episode. We then dissect his shiny new object: agentic AI. Is it truly new? How does agentic AI differ from simply using a tool? And how will it alter the future of marketing? Tune in to find out. 

  • Episode 307 / Drew Hampton / Varo Bank / Head of Performance Marketing

    12/08/2025 Duración: 24min

    "Even if people are distracted by Slack or an SMS message, when they look back at your slide they can zoom in and see quickly what they're supposed to digest." In an era of ever decreasing attention spans, marketers should focus not just on how to keep their consumers interested, but also on how to make it easy for their peers and stakeholders to digest their data. Drew Hampton, Head of Performance Marketing at Varo Bank, gives us a masterclass on how to use and communicate data effectively to get ahead. Tune in to learn some of his key tips. 

  • Episode 306 / Izzy Tepekoylu / Zopa Bank / VP of Growth

    05/08/2025 Duración: 27min

    "Show up, do good work, find joy." That's Izzy's mantra, and he explains why it's helped him through a long and varied career on the latest episode of the Shiny New Object podcast. Tune in to hear how the VP of Growth at Zopa Bank applies Zopanomics to identify the profitable customers in fintech, why he thinks most people's mindset is holding them back in data driven marketing, and much more. 

  • Episode 305 / Anastasia Leng (CEO & Founder, CreativeX) & Thorsten Schapmann (Global Media Director, Beiersdorf)

    29/07/2025 Duración: 33min

    How will AI search change data driven marketing and the way consumers interact with brands? On this special Cannes edition of the podcast, we welcome two guests: Anastasia Leng, CEO and Founder of CreativeX, and Thorsten Schapmann, Global Media Director at Beiersdorf. They've both chosen AI search as their shiny new object and we explore its intricacies and challenges. We also talk about new beliefs and behaviours and their top data driven marketing tips. 

  • Episode 304 / Danilo Tauro / Aperiam / Managing Partner

    23/07/2025 Duración: 23min

    Danilo Tauro, Managing Partner at Aperiam and Senior Advisor at McKinsey & Company, shares his view of how AI agents will shape the future of data driven marketing. We also talk about the risks of paralysis by analysis, why marketers need to just get started and iterate along the way, and how students should adopt P&G's PIE method for their career progression. 

  • Episode 303 / Brett Marchand / Plus Company / Chief Executive Officer

    16/07/2025 Duración: 23min

    Anyone can start a brand overnight, but how do you make it work and last? Brett Marchand, CEO of Plus Company, has picked the democratisation of brands as his shiny new object. In this episode, we talk about how the barriers have lowered when it comes to brand building, but how it's still as tough as ever to create meaningful marketing around it. Plus, find out how to come back after losing it all and some top data driven marketing tips.

  • Episode 302 / Mat Thomas / Lexus UK / Senior Manager, Brand Strategy

    09/07/2025 Duración: 25min

    Mat Thomas, Senior Manager of Brand Strategy at Lexus UK, discusses talks about the importance of data-driven marketing and continuous improvement. He shares why he finds Rory Sutherland's "Alchemy" influential, stressing the value of understanding psychology and consumer behaviour. And he explains Lexus's kaizen approach, focusing on continuous improvement through data-driven decisions - Mat's shiny new object. 

  • Episode 301 / Christine Maguire / Tripadvisor / Global Vice President, Commercial Business

    02/07/2025 Duración: 22min

    The power of stillness. That's the topic of this episode and the shiny new object chosen by Christine Maguire, Global Vice President, Commercial Business at Tripadvisor. Tune in to hear how Christine finds clarity and focus through stillness, as well as her top data driven marketing tips.

  • Episode 300 / Emily Keller-Logan / Coursera / Director of Global Marketing Strategy and Experience

    26/06/2025 Duración: 21min

    Emily Keller-Logan, Director of Global Marketing Strategy and Experience at Coursera, talks about how she uses AI agents to improve marketing effectiveness, while giving us her top data driven marketing tips. Focus on qualitative context to complement your data, and ensure it's answering relevant business questions. Hear all the details on the podcast.   

  • Episode 299 / Katherine Freeley / Boehringer Ingelheim / Head of Media

    17/06/2025 Duración: 28min

    Marketing is changing: where we were trying to avoid bot traffic before, we're now increasingly having to optimise for AI and agentic systems instead. But, soon everyone's content will be similar, and it's where the human element will set us free, according to Katherine Freeley, Head of Media at Boehringer Ingelheim. Katherine comes back to the podcast five years since her last appearance, sharing why we should use AI to super charge our human capabilities and reflecting on how marketing has and will continue to change. 

  • Episode 298 / Christiana Courtright / Edelman / Head of Digital Netherlands

    12/06/2025 Duración: 23min

    Why are brands primarily advertising to young people when over 44% of purchasing power sits with GenX and Baby Boomers? Ageism is Christiana Courtright's shiny new object, and she explains why you're leaving serious money on the table by not targeting ads correctly and in an audience relevant way. Listen to our latest guest, Head of Digital Netherlands at Edelman, to get more top data driven marketing tips. 

  • Episode 297 / Paola Rosciano / Remote / Social Media Manager

    03/06/2025 Duración: 21min

    Is using AI in social media content production and analysis cheating, or is it being smart and adding a human touch to make it authentic? Paola Rosciano, Social Media Manager at Remote, explains why AI in social media marketing is her shiny new object, as long as it's being used right. Find out how she sees AI tools changing the marketing landscape and listen to her top tips for better time management and getting more out of your data. 

  • Episode 296 / Filip De Groeve / Keynote Speaker & Ex-Marketing Director

    29/05/2025 Duración: 24min

    Marketing and warfare can be similar, according to our latest guest Filip De Groeve, a Keynote Speaker, Pharmacist by training and Marketing Leader throughout his career. On the podcast, Filip shares his experience as former Marketing Director Benelux for Coloplast, his top data driven marketing tips, and why marketers need to find the story to connect with consumers.

  • Episode 295 / Nikita Kucheryavy / Mars Petcare / Digital Activation Head

    20/05/2025 Duración: 26min

    Data driven marketing is just like sport for Nikita Kucheryavy - you need to train it, you need to have the right warm-up, and you have to develop good technique to get the most out of it. In this episode, he also shares the benefits of having pursued an international career within Mars Petcare, and tells us why he's picked retail media as a shiny new object.

  • Episode 294 / Victoria Lorenzana / Tala / Senior Product Marketing Manager

    22/04/2025 Duración: 24min

    How can marketers improve their understanding of customer demographics and increase the effectiveness of their qualitative data analysis? Tala's Victoria Lorenzana shares why using AI tools for customer feedback analysis is her shiny new object, explaining just how to do it. 

  • Episode 293 / Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) / John Lewis Partnership

    01/04/2025 Duración: 32min

    In this very special episode we interview not one but two marketing leaders from the John Lewis Partnership, tackling a unique shiny new object, too. Tune in to hear how Georgia Riley (Retail Media Propositions Strategy & Development Manager) & Jemma Haley (Proposition Strategy & Development Lead - Retail Media) are building a business within a business with their retail media work within JLP. Data driven marketing tips, how to go beyond the data and use empathy and the right insights to drive success, and more about the retail media revolution. 

  • Episode 292 / Troy Wood / HTC VIVE / Executive Director, Marketing

    23/03/2025 Duración: 26min

    If your work matters to you, you'll be able to give it your "full attention, heart and effort" - a key tip that Troy Wood, Executive Director, Marketing at HTC VIVE, swears by. On this latest podcast episode, find out how he makes work meaningful through 4 different focal points and learn why building a sandbox to test your marketing techniques end-to-end can help you get better at your day job. 

  • Episode 291 / Daniel Mark Carr / Brand & Marketing Director

    18/03/2025 Duración: 25min

    A good marketer can pretty much manipulate the data to make their campaign look good, but you can't fake a great product or a great consumer experience. That's why, according to Daniel Mark Carr, you need to look for data outside the dashboard to really understand what works and what doesn't with your target audience. On our latest podcast episode, Daniel shows us how to do that, how to start saying no to the right things, and how to get ahead in data driven marketing with 3 top tips. 

  • Episode 290 / Frederique Bazin / SimpliSafe / Head of Retail Marketing

    13/03/2025 Duración: 22min

    Wondering always wins the day in data driven marketing, says Frederique Bazin, Head of Retail Marketing at SimpliSafe. She tells us why being different helps you stand out in the industry, and more importantly, why that requires a genuine curiosity mindset. Find out how to cultivate it, how to look for it as an employer, and more top marketing tips in this latest episode. 

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