Sinopsis
There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.
Episodios
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![Computational Creativity / Alex Jenkins / Editorial Director / Contagious]()
Computational Creativity / Alex Jenkins / Editorial Director / Contagious
21/03/2018 Duración: 57minhttps://www.linkedin.com/in/alex-jenkins-0183a617/ https://www.contagious.com/ The Regional Accounts Director of Firetop Mountain https://www.amazon.com/Regional-Accounts-Director-Firetop-Mountain/dp/0593062078 Influence: The Psychology of Persuasion Roberto Baldin https://www.amazon.co.uk/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC/ref=sr_1_2?ie=UTF8&qid=1521569960&sr=8-2&keywords=influence%3A+The+Psychology+of+Persuasion Good strategy / Bad strategy - Richard Rumelt https://www.amazon.co.uk/Good-Strategy-Bad-difference-matters-ebook/dp/B005331U7Q/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570007&sr=1-1&keywords=Good+strategy+%2F+bad+strategy+- Invisible Ink - Brian McDonald https://www.amazon.co.uk/Invisible-Ink-Practical-Building-Resonate-ebook/dp/B06W5KC2ZR/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570072&sr=1-1&keywords=Invisible+Ink+-+Brian+McDonald
