Art Of Mortgage Marketing

People leave money on the table when they don’t patch up their marketing. How do you figure out what mistakes you’re making? What’s limiting your results, even when you apply maximum effort? On this episode, I explain the 3 areas you should be mastering to avoid spending too much time on unimportant tasks and too little time doing the things that matter.   If you don’t make people think they have to work with you, you’re leaving money on the table. -Doren Aldana     Takeaways Make sure you’re staying in contact with your database. Neglecting to leverage your database is the quickest way to leave money on the table. Pay attention to the real estate agents you approach. You should be asking a small group of top producers for all their business, rather than a big group of bottom feeders. Don’t wait too long to delegate. As soon as you can, get other people to complete lower paying tasks, so you can focus more on the high-paying ones. I start the episode by recounting an experience I had a while

One of the best ways to learn how to be successful is by observing the people whose success you want to emulate. What are some of the habits of top-producing mortgage pros? What can you learn from them, and how can you start implementing their strategies into your own journey? On this episode, I talk with the legendary Dave Savage. As the CEO of Mortgage Coach, Dave has seen what works and what doesn’t. He shares what you need to do to become -- and stay -- a top producer.     If what you’re doing is working, keep doing it. If it’s not, add to it. -Dave Savage   Takeaways A personality trait shared by most successful people is consistency. Be consistent with your systems, and make sure everything you replicate is of an excellent standard. Take steps to generate leads and prospects every single day. Use multiple platforms to ensure you’re contacting prospective clients from a range of sources. Make sure every interaction you have is a teaching opportunity. Advice matters, and your clients shou

  Every mortgage pro wants to be successful, but many of us doubt ourselves so much that success can feel unattainable. How can you stop thinking that way and start taking the rewards you know you deserve? Is it possible to get better results, even while working less? On this episode, I talk with John Suppa where he reveals how he we went from doing just 1 loan a month to doing 5 loans per month (almost overnight), and how he made over $100k in his first year as a mortgage broker, without making a single cold call. Check it out!       Takeaways Rather than wait for referrals from Realtors, start referring them to potential buyers and sellers. This is how you build lasting and fruitful relationships. Pay attention to your database and make sure you’re in constant contact with them. Even if someone is not interested right now, they shouldn’t forget you for future transactions. Make use of the most popular online content: video. On top of generating leads for yourself, you can also use it as a referra

Most people who consider joining a coaching program have some hesitations before committing. How can you tell if a program will really deliver on its promises? Can the results justify the cost? On this episode I talk with Penny Wrightly about the most common anxieties people have when considering a coaching program, and how The Mortgage Marketing Coach helped her break out of normal production level and generate killer numbers!     Takeaways There’s a difference between working to improve your business and fighting to keep it afloat. If you’re finding yourself stuck in a rut, you need to start exploring ways to overcome mediocrity. Having an outside eye such as a coaching program can help immensely with this. Understand that it is an investment. You may be spending money, but you’re doing it to improve yourself and your business for the future.   At the start of the episode, Penny explained what her situation was prior to joining our program. She also pointed out some of the hesitations she

We can learn a lot from successful people in our industry. What are they doing that other people aren’t? Are their approaches completely unique, or can minor shifts help us get to their level? On this episode, I talk with senior mortgage advisor at Fidelity Funding Mortgage Corporation, Kellie Czarny. Kellie recently took her company’s monthly earnings from an inconsistent $1 million per month to a more regular $2 million, and she’s here to tell us how she did it—and how you can, too!     If you don’t get started now, you’re not going to do it. -Kellie Czarny   Takeaways Your mindset matters. You need to alter your mindset and the way you think about your business to see amazing results. Pay attention to who you’re working with. Those who aren’t helping you get more business need to be cut out, or at the very least, you shouldn’t bend over backwards for them. Consider your time management abilities. You need to be able to get everything done as soon as possible, so when life gets in the way yo

Most of the barriers to our success lie in our own mindsets. What thoughts and beliefs hold us back? How can we change them? On this episode, I outline the seven most problematic assumptions we allow ourselves to believe and why they harm our business. The great thing is, just as your mindset has stopped you from achieving in the past, changing the way you think can bring you immeasurable success going forward.     Think: 'What if it does work?' That's how a champion thinks. -Doren Aldana   Takeaways   Stop thinking in terms of what you don’t have: saying you have limited time and money holds you back from finding ways to solve those issues. Don't assume you have to add to your workload to be successful. Being comfortable now will result in lack of comfort when you're older. Be proactive and understand that you need to put in hard work now to reap the rewards later.   At the start of the episode, I emphasize that each of the seven barriers to your success exist only in your mind. I then sta

Entering the mortgage industry without prior experience can be an intimidating process. Where does one even begin to start looking for clients and partnerships? What are the steps you definitely don’t want to skip while building your business? On this episode, I talk with Chris Paliska about how he came into the industry with no experience and went from zero to $92M in annual funded volume in just 3 years!   Believe you’re capable of achieving your goals. Very seldom in life will you achieve that which you do not believe you can. -Doren Aldana     Takeaways Be strategic with the Realtors you approach. Narrow it down and make sure you’re speaking to the people you want to work with. When you organize your first meeting with a Realtor, spend more time listening than speaking. Know exactly what they’re looking for before delivering your proposition. Customize your value proposition to the prospective client’s needs. This way, you’re not recycling a proposition that doesn’t serve their company.

For many mortgage pros, the relationship they share with Realtors is one of complete dependence. This gets complicated when the Realtor doesn’t have the same level of motivation as the lender. How can you stop being reliant on under-ambitious Realtors and start attracting the top dogs whose motivation matches yours? Is there a way for you to stop using all your energy making appointments with bottom-feeding agents? On this episode, I outline the steps you can take to get the results you deserve.     Build a tribe of superstars. You’ll not only have a lot more fun, but also a lot more funds.- Doren Aldana   Takeaways Working harder is not always the answer. If you’ve been putting in the hard yards and you’re still not seeing results, you need to rethink your strategy. Aim to gain motivated, top producers as your partners. There is no use working with people if your ambition dwarfs theirs. Focus on what makes you unique and valuable. The best way to partner with top producers is by making them