Inner Sircle

On this episode, I provide an update on what I think is needed for the Social Media Manager role.

POV: Look for alternatives to Facebook/Instagram Ads now. Not saying to completely abandon, but I am recommending experimenting with other options and reallocating some funds for it. 

On this episode, I talk about The 2022 Social Media Industry Benchmark Report Summary: Social Media Benchmark Key Takeaways Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space Posting frequency on the rise. Brands have increased their posting frequency on all three channels to increase bites at the engagement apple. Contest and holidays topped the hashtag charts. Nearly every industry found success with giveaways and hashtag holidays ranging from #Halloween to #MayThe4thBeWithYou. Every brand should post carousels on Instagram. What’s the secret behind this ultra-engaging post type? Instagram carousels often get re-served to users who don’t engage the first time, earning them more impressions Keep an eye on video. Brands are already struggling to keep up with enough video to compete with the popularity of TikTok and YouTube.

On this episode, I reference these tips for Instagram Stories, as featured in The Daily Carnage newsletter  Katie Steckly is an Instagram entrepreneur that has a great educational YouTube for creators and businesses looking for help on content creation in the great, big, complicated digital world. From her experience, here are some ideas for Instagram stories: 1-Mini Training – Educate your audience by providing short QAs, 3-5 how-to slides, and quick tricks. Get started by thinking of the frequent questions you might get as a brand. 2-Stories…on Your Story – Entertain your audience by either recapping something or going live. Going live can be tricky if you’re unprepared or uncomfortable, but people enjoy seeing something in real-time. Plus, Instagram will notify your audience of when you go live. 3-Inspo! – Another layer of entertainment you can use stories for is a transformation or ideas stemming from a question you asked your audience earlier. 4-Stories for Highlights – Brands can use the Highlights

On this episode, I talk about how to approach Expo West, where you are exhibiting, walking OR not even attending. 

On this episode, I talk about TikTok Instant Pages. I reference this article. Within an Instant Page, users can view videos and images, swipe through carousels, or click on buttons to explore another destination – all without leaving the TikTok app. Instant Pages are easy to build and customize for your brand. Why TikTok Instant Page? Seamless customer journey: Streamlined browsing on TikTok and owned sites ensures a smooth experience for users. Instant Page allows brands to tell their story by highlighting products, services and promotions to users coming from In-Feed Ads. This not only boosts load time and conversions, but also encourages users to spend more time learning about the brand. Lightning speed: TikTok Instant Page is a lightweight mobile web page that loads up to 11 times faster1 than standard mobile web, driving on-site duration and performance by capturing attention when it counts. Flexible customization: Our easy-to-use drag-and-drop module allows marketers to create bespoke page layouts and c

POV: Your Social Media Manager needs to be able to create basic assets on the fly, especially to capitalize on timely memes. Canva is an ideal solution for this. 

Instagram Adds Stories Likes to Provide Insight on Viewer Engagement Link to article 

POV: TikTok Strategy (Posting daily with brand owned creators)

POV: Mid Tier TikTok Approach (5x per week + some face in front of camera work)

POV: Low Frequency TikTok approach 

LONG FORM: POV on TikTok approaches right now

Look out for Instagram Hacker Scams They are now using this new scheme so please be aware. https://indianexpress.com/article/technology/tech-news-technology/heres-how-scammers-are-targeting-instagram-users-7730101/

On this episode, I talk about DTC Newsletter and Podcast Episode 172 with Youthforia Founder Fiona Co Chan (specifically TikTok execution) I would also suggest subscribing to their newsletter here.

POV: Metaverse DEFINITION: a virtual-reality space in which users can interact with a computer-generated environment and other users. Some references: https://www.thedigitalspeaker.com/7-consumer-brands-reinventing-marketing-in-the-metaverse/ Web3 https://www.instagram.com/p/CZdFPPgBLuT/ NFTs https://medium.com/@BryanBulte/why-nfts-matter-1b720f7bb9c4 https://www.cryptopackagedgoods.com/

On this episode, I advocate for an increased focus on Instagram Reels.

On this episode, I do a rant on the importance of TikTok and why brands need to contribute time and attention there. 

On this episode, I do a rant on why Motion Graphics are so important 

On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere.  5 TikTok Stats that Signal the Power of Creator Content in 2022 1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%). 2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement rate versus non-creator ads (12%). 3. 62% of TikTok users say that platform-specific branded content is the best way for brands to connect with consumers. 4. Creator content sees a significant boost in (aided) brand recall in the beauty (72%), CPG (55%) and fashion (50%) industries. 5.  For beauty brands, ads featuring comedy cues or products in action resulted in 24% more videos watched until the end.

On this episode, I talk about We Dont Talk About Bruno + TikTok