Inner Sircle

On this episode, I talk about The 2022 Social Media Industry Benchmark Report Summary: Social Media Benchmark Key Takeaways Brands saw less organic engagement this year. Declining engagement rates on Facebook, Instagram, and Twitter reflect that social media is increasingly becoming a pay-to-play space Posting frequency on the rise. Brands have increased their posting frequency on all three channels to increase bites at the engagement apple. Contest and holidays topped the hashtag charts. Nearly every industry found success with giveaways and hashtag holidays ranging from #Halloween to #MayThe4thBeWithYou. Every brand should post carousels on Instagram. What’s the secret behind this ultra-engaging post type? Instagram carousels often get re-served to users who don’t engage the first time, earning them more impressions Keep an eye on video. Brands are already struggling to keep up with enough video to compete with the popularity of TikTok and YouTube.