Inner Sircle

On this episode, I talk about New TikTok Data Reveals the Positive Impact of Creator Content an article put out by our friends at Statusphere.  5 TikTok Stats that Signal the Power of Creator Content in 2022 1. TikTok ads featuring creators achieved 91% higher two-second view rates versus non-creator ads (8%). 2. TikTok ads featuring creator partnerships saw a staggering 83% higher engagement rate versus non-creator ads (12%). 3. 62% of TikTok users say that platform-specific branded content is the best way for brands to connect with consumers. 4. Creator content sees a significant boost in (aided) brand recall in the beauty (72%), CPG (55%) and fashion (50%) industries. 5.  For beauty brands, ads featuring comedy cues or products in action resulted in 24% more videos watched until the end.