Inner Sircle

On this episode, I talk about what the current TikTok stack should look like. 

On this episode, I offer up a little perspective on Nik Sharma's newsletter from May 15th, 5 reasons to hire internally vs use an agency" I want to preface this by saying that agencies are 100% worth using at the right time and place. At Sharma Brands, we tell clients that we like to work with them for 6-8 months and then graduate them. A part of that off-boarding process, many times, includes helping recruit new talent to be in-house. There's no doubt that working with an agency will help build your brand, but for most people who are within the range of $10M to $500M in annual revenue, you should aspire to be in-house for your always-on marketing channels. Here is why I think paid media should be brought in-house: No one is FULLY dedicated to your account. If you work with an agency where they don't cap the number of clients they bring on, then you're essentially one of many to-dos's on their plate. The problem with this setup, especially in lower-funnel media, is that you need someone who's refreshing the a

On this episode, I talk about how I think influencers are a horizontal and not a vertical

Trying a new series out where I break down a handful of brands that I think do social media well. First up is Aloha 

On this episode, I talk about 20 UGC Advertising Stats & Trends You Need to Know in 2022. I reference this article. 

On this epsiode, I talk about how TikTok Launches ‘Interactive Add-Ons’ to Help Brands Build More Engaging Ads. I reference this article.

On this episode, I talk about how Instagram Launches Live Test of Pinned Posts on User Profiles. I reference this article. 

On this episode, I talk about how Instagram Is Updating its Ranking Algorithm to Put More Focus on Original Content. I reference this article. 

On this episode, I talk about how motion graphics are a MUST HAVE component of your social media mix

On this episode, I go deep on why I think everyone needs to lean more into the use of influencers.

On this episode, I encourage people to get involved on LinkedIn!

On this episode, I talk about what you need in your social media stack 

On this episode, I advocate for Founders and marketing personas should leverage relationships with like-minded brands. 

On this episode, I push harder for email and/or SMS. I think brands really should be focusing there. 

On this episode, I talk about how Building in Public = Great content I also recommend you sign up for Ice Cream Sundays 

On this episode, I talk about how I am a Big Fan of Surprise and Delights on social platforms.

POV: Brands should be shifting focus and funds to TikTok Ads in Q2, 2022

On this episode, I offer up a lil' Expo West Recap and POV. Great show, great energy and I highly recommend attending!

On this episode, I encourage brands to be thinking about using a third party creator for TikTok

POV: What makes a good Social Manager at Sircle Media