Inner Sircle

On thie episode, I talk about Instagram Subscriptions.

On this episode, I talk about how it is a golden age of creators for TikTok. Big shout out to my man JT Barnett for speaking the truth here.

On this episode, I talk about Instagram testing in-feed changes as announced by Adam Mosseri, last week From him: We’re testing new ways for people to have more choice and control over what they see in feed. These tests include an ability to switch between three different views on your home screen (two of which would give you the option to see posts in chronological order): - Home - Favorites - Following If all goes well we hope to launch this in the first half of the year. More to come. ✌

On this episode, I explore: Top 9 Social Media Trends to Prepare for in 2022 This article goes into much more detail and is worth a read.

On this episode, I advocate for experimentation on alternative social network Ads platforms

On this episode, I go into a little rant on not abandoning Facebook/Instagram

On this episode, I talk about how TikTok's Planning to Open its Own 'TikTok Kitchen' Chain of Delivery-Only Restaurants

On thie episode, I talk about Pinterest predicts and the Pinterest platform in general 

On this episode, I talk about being more efficient with your content creation process, especially when outsourced. 

TikTok and why I think brands need to contribute on the client-side in some way.  Shout out to Ali Cayne and Haven's Kitchen for tackling in a very brand-appropriate way. 

On this episode, I talk about how Instagram is experimenting with Favorites, a way for you to decide whose posts you want to see higher up, and we’re working on another option to see posts from people you follow in chronological order.

Post 16X per month of which 50% is created and 50% is curated (UGC, Fan photos, influencers, personality builders etc.) of the 24 assets per quarter (8X3 months) 3 BIGGER/BETTER type messages (New innovation, New BIG retailer, any sort of inertia news) = 1X per month 12 Retailer (or any sales channel) Support type messages = 1X per week 9 DTP (describe your product and explain to me why I should care) = 3X per month =24 

On this episode, I do a little rant on the importance of Community Management.

Some tactical tips, for post-Thanksgiving shopping weekend.

On this episode, I talk about what works and doesnt work with content and how to actually think about that.

On this episode, I am advocating for more PGC. It should 100% be in your marketing mix.

On this episode, I implore Marketing Leads and Founders to not overthink or over-craft their social media efforts. Have some fun and let your social media manager dare to fail

On this episode, I give a shout-out to Statusphere (I am a fan) and I talk about 15 User-Generated Content Statistics That Prove Its Worth. The article is a little old, but I think it hammers home relevant points and would argue the stats are even more compelling today. 

On this episode, I talk about how Instagram Launches 'Add Yours' Sticker to Facilitate More Engagement in Stories I reference this article 

On this episode, I talk about reserving some space for experimentation and failure with your social media efforts.