Inner Sircle

On this episode, I offer up a quick POV: YouTube Shorts. Why YouTube Shorts? YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’ YouTube still sees value in its long-form videos and will not be removing this Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content Its ability to convert viewers into subscribers for your channel Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content The increase in engagement is because YouTube is favoring Shorts right now

On this episode, I talk about how motion graphics need to be a part of your content mix.

On this episode, I talk about not being afraid to repurpose or re-use old content. It doesnt always need to be brand new and sometimes old assets can work best.

On this episode, I advocate for constant experimentation AND signing up for socialmediatoday as a resource

On this episode, I talk about how in times like these, social media should be recalibrated, but NOT abandoned.

On this episode, I talk about Why brands are losing Instagram Followers (and engagement). I reference this article 

On this episode, I strongly advocate for an increased focus on Instagram Reels.

On this episode, I talk about Instagram Followers not being a main KPI 

On this episode, I talk about being more balanced in your social media mindset. Cant be all visual and no data, and conversely, cant be all data with no regard for branding. It needs to be a mix of both. 

On this episode, I talk about my POV that people at brands spending time on social media platforms as humans.

On this episode, I do a little rant and advocate on not sleeping on Instagram.

On this episode, I talk about why brands should do seld-social and digital audits more. 

On this episode, I talk about whitelisting and why you need to get involved! I reference this article. 

On this episode, I talk about Why Has Instagram Engagement Dropped in 2022 for Feed Posts?  I reference this article 

On this episode, I advocate for keeping an eye on brands you admire to see what they are doing on social/digital/content/messaging, etc. 

On this episode, I talk about the importance of community management in your social media stack. 

On this episode, I talk about how content is King, Queen, and Court Jester. Essentially, you should not be so binary with your content and understand there are various styles and angles you need to show. 

On this episode, and in the wake of the school shooting this week in Texas, I provide a POV on messaging around times of crisis. I also reference this visceral video of Steve Kerr, which is worth watching. 

On this episode, I talk about how Instagram is definitely not dead and brands should not be abandoning it or thinking that way. 

On this episode, I talk about how TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning A new interactive insights platform enables you to use a range of filters to discover key data points on your target market(s). Range of data filtering tools to choose from including location, demographics, industry vertical, date, etc. Similar to Facebook’s interactive insights tool it gives you a more customized perspective on key data points. The info could help guide your strategic approach. Right now it does not go too deep, so many of the same data points show up in several categories which means they may not be as specific as you would like. You could utilize this platform when creating strategy decks for your clients or team. If you have a client or boss, who is unsure why they should be on the platform or is asking if their target audience is on the platform, you will now be able to include up to date statistics for them. For example, if you filtered by: United States, CPG, and