Inner Sircle

On this episode, I offer up a quick POV: YouTube Shorts. Why YouTube Shorts? YouTube wants Shorts to help boost long-form videos, not to be a ‘new TikTok’ YouTube still sees value in its long-form videos and will not be removing this Want Shorts to be a way for creators to reach a new audience who may then become more regular viewers of their long-form content Its ability to convert viewers into subscribers for your channel Shorts also help you to navigate YouTube’s algorithm because your channel will see an increase in engagement, one of the key ranking factors for how YouTube prioritizes content The increase in engagement is because YouTube is favoring Shorts right now