Inner Sircle

On this episode, I explain that TikTok is not just cute videos and trends...it is full platform management!

On this episode, I talk about how you should take a peek at Snapchat. They just launched Snap for web and there might be some ways your brand could think about leveraging it. 

On this episode, I answer: What is Expo East, and why it is important for brands to be there. 

Why Instagram Followers dont matter - Part 2: Zero Organic Reach

Why Instagram Followers Dont Matter- Part 1: Retail Support

On this episode, I talk about what you need to be budgeting for in 2023

On this episode, I implore brands to make sure you know your KPIs before making a call on your social media stack or strategy

On this episode, I am advocating (once again) for surprise and delights for super fans and social media users that engage with your brand. This is always good practice, but super important right now as budgets are getting tighter. 

Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process Notes Instagram is trying out another way to refine its Reels recommendations, by allowing users to add ‘topics’ to their Reels uploads to categorize their clips the new ‘Topics’ option aims to help you reach other users who share your interests This could help showcase your content to a more engaged, interested audience, which could then help to boost your Reels performance, all while connecting with more people who are similar to you It could also help Instagram refine its Reels recommendation systems

On this episode, I do a rundown of Later's The Secret Formula for Instagram Success in 2022 Part #1: Reach New Audiences on Instagram Part #2: Convert Profile Visitors into Instagram Followers Part #3: Build Community on Instagram

On this episode, I advocate for creating content with a vertical first mindset and then experimenting on platforms. For example, high-quality over-produced assets dont seem to work on TikTok at all, but they do on Reels. BTS content that you might not want to show on your feed, tends to perform well on YouTube Shorts.   SUMMARY: Create vertical first AND capture BTS and you have more ammunition to test with.

On this episode, I am advocating for a TikTok first mentality when it comes to your social media efforts.

On this episode, I offer up a quick 2 Cents on BeReal

On this episode, I offer up advice on a content/social media approach in a time of recession/economic tightening.

On this episode, I tee up a rant on the importance of community management. It is the most slept on, but most important part of social media. 

On this episode, I am advocating for Lifestyle Photoshoots as part of your content mix. You can have an agency like Sircle, an internal creator, and/or even a freelancer for monthly micro-content that doesn't even know need to show real people enjoying the products, but you ALSO need to have some plan to solve for some product in use content, to paint that picture too. I think it needs to be at least 1x per year and at most 1x per quarter. 

On this episode, I encourage brands to investigate all social networks and think about how their current platform and new tweaks might benefit your brand now and throughout the rest of the year. 

On this episode, I revisit my Instagram updates episode from last week. No matter how this shakes out with them and TikTok and user happiness, brands need to be "on the ready" to implement content and tactics that leverage it. Pay close attention and be active as a user.

On this episode, I talk about thinking holistically about UGC/PGC. If you can get it organically GREAT...but if you cant, DO NOT be afraid to go and pay for a scripted version.

On this episode, I talk about Instagram and its many changes of late. Rather than protesting or complaining, I suggest you lean in, learn and leverage. I reference this post by Adam Mosseri.