Inner Sircle

On this episode, I talk about how TikTok Launches New Interactive Market Insights Tool to Better Inform Strategic Planning A new interactive insights platform enables you to use a range of filters to discover key data points on your target market(s). Range of data filtering tools to choose from including location, demographics, industry vertical, date, etc. Similar to Facebook’s interactive insights tool it gives you a more customized perspective on key data points. The info could help guide your strategic approach. Right now it does not go too deep, so many of the same data points show up in several categories which means they may not be as specific as you would like. You could utilize this platform when creating strategy decks for your clients or team. If you have a client or boss, who is unsure why they should be on the platform or is asking if their target audience is on the platform, you will now be able to include up to date statistics for them. For example, if you filtered by: United States, CPG, and