Escape Your Limits

This is a special episode of the Escape Your Limits podcast in response to the impact that the coronavirus is having on the fitness industry. Both consumer and commercial audiences are searching out gym advice during closures from COVID-19. We hear important advice from Al Noshirvani, founder of Motionsoft, about remodeling your business, ensuring member retention wherever possible, staff and pay issues, and how we can come through these pandemic challenges together. Watch and listen for how to cope with everything during these challenging times, including staff, billing, cash flow, members, marketing and administration. For more information on the Escape Your Limits podcast visit https://escapefitness.com/podcast Watch the full episode on YouTube Al Noshirvani founded Motionsoft – a membership management software and billing company – in 2004. In addition to being a fitness industry software specialist, he’s also a gym owner. Al heads up three health and fitness clubs in the Washington DC Metropolitan area i

As CEO of Gymbox, Marc Diaper knows what it takes to keep evolving and staying ahead of the curve in fitness, whether that’s through stats breakdown, sticking to brand values or simply staying patient. A series of boutiques under one roof, Gymbox plays host to everything from DJs and music created specifically for the brand, or partnerships and tie-ins with icons such as Gymshark or Brazilian jiu-jitsu originating from the Gracie family direct. It’s the fitness space that’s a fully inclusive experience for workouts where anything goes. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube   Marc Diaper believes in being the hardest worker in the room. He works hard because he’s always hungry for further success. On top of this, his mindset benefits the mindset of his staff because he still knows how to stay humble. Marc’s first job was in a sports shop. His meticulous detail was drilled into him by his boss and accidental mentor. Following a stint at Southampton Footba

Pete Holman is an inventor and entrepreneur, and the brains behind the Nautilus Glute Drive and the TRX Rip Trainer. But this episode is more than just about innovation. Pete gives us a deep dive into the spiritual, mental and physical influences that benefit short and long term strategies in business to set your intention while still keeping your health and relationships in check. Through Pete’s experience, discover the links between physical goals and business execution, and how mindset is key in both creating innovative products and scaling to a multi-million dollar venture.   Watch the full episode on YouTube    Pete Holman was originally planning to follow in his parents’ footsteps as a psychologist until he was put off by the intensity of what negative behaviour humans are capable of. Instead, he decided to go down the path of physical therapy. Developing a love affair with movement, motivation and mindset, he found his skillset suited to martial arts, quickly becoming US National Taekwondo Champion in

OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she’s using a finance and marketing background to understand juggling a business, motivating both

Sarah Anne Stewart has started a movement of meditation and mindfulness. Empowering clients with the responsibility to change their behaviour, Sarah is holistically bringing self-love, self-worth, and self-confidence to a whole community. Overcoming everything from eating disorders and body shaming to breast implant illness and mental health concerns, this episode of the Escape Your Limits podcast is a lesson in being honest with yourself and open with audiences to share experience for the biggest benefits around the world. Watch the full episode on YouTube Sarah Anne Stewart grew up in a very holistic environment from a young age, long before it was adopted en masse. Despite being around positive affirmations every day and knowing how to eat healthily, a budding modeling career resulted in Sarah developing a series of eating disorders that lasted 10 years that drastically affected her life. During her childhood, Sarah’s father had overcome cancer, in part through adopting a vegan lifestyle. She took inspirat

Ultimate Performance by name and nature, in this episode Nick Mitchell explains how his business is leading the field in not just traditional personal training, but app development, nutrition tracking, team management and growth plans that benefit clients by raising the standard of trainers in fitness. With worldwide coverage, Ultimate Performance is pioneering personal training based on results, operating in Australia, Hong Kong, Shanghai, Singapore, Mumbai, UAE, Spain, The Netherlands, US and the UK. In this episode Nick directs his straight-talking attitude to tackle some huge industry issues that many operators and thought leaders won’t acknowledge.   Watch the full episode on YouTube.   Nick Mitchell has had a passion for good physique from a young age. The catalyst forming his opinion of what a man should look like was Arnold Schwarzenegger on the cover of a Dungeons and Dragons publication – a gift from his dad. It may come as no surprise that Nick’s been a bodybuilder, competing in the ’90s. However,

This episode of the Escape Your Limits podcast is a branding and marketing special, with Amanda McVey of Upgrade Labs in partnership with ukactive and Sweat 2020. Sweat 2020 will reveal business tips and success stories – equally as applicable for start-ups and established brands alike – from entrepreneurs pioneering fitness in urban spaces around the world. Please join us on the 20th February at 85 Brick Lane, London E1 6QR to discover emerging opportunities in the ever-changing and challenging landscape of boutique fitness. For a special member rate on tickets, visit https://www2.ukactive.com/escape-fitness-sweat-2020   What is Sweat 2020? Sweat is an event held in London on the 20th of February attended by hundreds of influential entrepreneurs and operators from the health and fitness sector. If you’ve never been before then it’s a great networking opportunity to discover new ideas and insights from thought leaders initiating the latest fitness trends, business strategies and success stories.   This year,

Sharran Srivatsaa has gone from fighting with a raccoon in a dumpster for food, to scaling a real estate business for 10x success and billions of dollars. This is the ultimate story of struggling against all odds and overcoming a lot of obstacles. Within this Escape Your Limits interview we break down some of the key business strategies, skills and habits that Sharran’s used in several of his companies. They’re just as relevant to large-scale businesses and start-ups alike, from following a process and goal setting to advice on how to find a mentor and what the best routes to success are for your skills.   Watch the full episode on YouTube    Sharran Srivatsaa arrived in the USA from India with just $100 in his pocket. After a hard struggle, he forged an impressive entrepreneurial career starting several businesses, advising and building multiple companies. Even more importantly, Sharran has grown one company from $300 million to over $3 billion in revenue in fewer than five years. Sharran Srivatsaa is the CE

This episode of the Escape Your Limits podcast is an inspirational story for athletes, entrepreneurs and the public alike. With a never-say-quit attitude, Amanda McVey, VP of Upgrade Labs, is revealing the secrets of longevity and wellbeing through application of technology and pioneering research. Part of the Bulletproof family, Upgrade Labs at the Beverly Hilton is where you’ll discover the world’s first human upgrade centre, from the birthplace of biohacking and Bulletproof Coffee. Watch the full episode on YouTube. Amanda McVey used to work on Wall Street; she’s always had a start-up mentality and spent a lot of time in the finance space. In addition to her professional life, she was working out a lot of evenings and weekends but was also a dancer. Movement has always been part of her life. She had everything you’re ‘supposed’ to want – great job, great location, big salary – but wasn’t happy. Following an a-ha moment, she pivoted her career and moved to Equinox on minimum wage. She’d realised that happin

The third and final part of our CES special from Las Vegas sees Matthew Januszek speaking to three icons bridging the gap between contemporary fitness and the technology of the future.   Hear how thought leader Emma Barry, Emmett Williams of Myzone, and David Shaw of Growth Fitness Design see the years to come. Discover what you’ll be seeing more of, such as clothing sensors and even Bluetooth digestibles that you swallow for recording bodily metrics.   And how will the industry use all this big data collected? We have the key info to lead a happier and healthier life but we don’t know how to implement the knowledge – that’s the difference.   Watch the full episode on YouTube.   Emma Barry is a global fitness authority that consults to the fastest-growing segments in the sector: boutique studios, budget clubs, digital workouts and fit-tech start-ups. A founding member of group fitness programming juggernaut Les Mills International, former Director of Programming for Equinox, Emma has held senior roles in grou

Part two of our CES special from Las Vegas sees Matthew Januszek speaking to some of the most innovative and exciting exhibitors that are leading change in the fitness tech space. The entrepreneurs in this episode explain all about the pioneering technology that’s helping with measuring fat, monitoring bodily metrics, embracing sexual wellbeing, improving mindfulness, embracing mindfulness and bringing effective strength training to your home. Watch the full episode on YouTube Crowdfunded through Indeigogo, Bello is a device for measuring belly fat to find out what’s inside our bodies using light variations. The scanner sends data to an app displaying your fat percentage and the amount of subcutaneous fat compared with visceral fat. From this data, the app will also give you recommendations on what kind of exercise to undertake and what kind of foods to eat. The HEALBE GoBe2 smart band is the first consumer tech product to track calorie intake without any manual log in, using impedance sensors to monitor diet

In the first of our three-part Consumer Electronics Show technology special from Las Vegas, we speak to Julie Sylvester, producer of fitness and wearable tech summits for Living In Digital Times, official partner of CES. This episode is a who’s who of fitness technology, from the start-ups that have evolved to the huge brands we know today and the people behind them. Learn what caused this growth and how entrepreneurs implemented their insight for the benefit of both bodies and business. Watch the full episode on YouTube As conference producer, Julie Sylvester seeks out new and established companies who are at the forefront of innovation in the field of sports, fitness and wearable technology. The conferences she’s been a part of with Living In Digital Times have fostered introductions that have led to key partnerships in the field of fitness and wearable tech. From a decade of experience, Julie knows everything there is to know about the sectors that help you understand whether workouts are actually effectiv

Both controversial and cunning in the ways of behavioural science and sales, Benjamin Dennehy is an expert in challenging beliefs around money. These secrets of selling from the UK’s most hated sales trainer will allow you to not only discover new predictors of success and recruit the right candidates for any sales roles, but battle against money concepts, subservience and tired belief systems in an industry where profit is king. Chances are that your “best practice” is not the best practice. In this episode you’ll learn why. Watch the full episode on YouTube Benjamin Dennehy grew up in New Zealand before travelling to the UK for life experience, working in pubs. When the time came to get a “real job”, he studied in law but fell into a role as a recruitment consultant. His recruitment record was abysmal – recruiting nobody in six months. However, his aptitude for lead generation and setting up appointments was through the roof. So began a new direction. Fast forward through years of sales development and pros

Larry Domingo and Gino Lombardo are leading the future of the wellbeing market with a gym and recovery studio in one business. 6th Sense Fitness + Recovery not only offers traditional functional fitness benefits, but they’re leveraging technology such as cryotherapy, compression, and other parasympathetic treatments that allow you to rest and digest compared to when you’re working hard the rest of the time. This episode of the Escape Your Limits podcast will offer everything to help you recover quicker by dealing with inflammation, oxidative stress and similar conditions that follow tough workouts. Watch the full episode on YouTube Larry Domingo has been in the fitness industry for over 30 years. Now working as a boutique consultant, he is also founder of PrePostFit, providing innovative products backed by evidence-based science to the fitness industry and facilities such as 6th Sense Fitness + Recovery. Gino Lombardo is general manager of 6th Sense Fitness + Recovery and is passionate about guiding members t

Host of the Escape Your Limits podcast, Matthew Januszek, takes a look back on the 12 months of 2019, identifying trends from every episode and how they’ll make a difference in fitness. Whether it’s finding what areas of the market are set to explode in the coming years from our guests’ insight, or what you need to do in order to grow your business in any industry as an entrepreneur or business, this episode will set you up for 2020 and beyond.   Watch the full episode on YouTube.   Highlights – A look back on 12 months of the Escape Your Limits podcast, sharing information about what’s happening in the immediate fitness industry and peripheral sectors that will change how we all work together. How competitive the fitness industry is and why the majority of businesses are fighting in the same market, often to their own detriment. Why finding your ‘blue ocean’ will bring innovation and increased business through appealing to a whole new range of people. What recovery really means, and why it’s not just about

Brendan Brazier and Mark McTavish are the game changers of alcohol. The two entrepreneurs are pioneering new growth in a market of drinks steeped in wellness and nutritional benefits. Through a vegan mindset and ethical stance, they’re sharing the benefits of alcoholic elixirs, whether it’s probiotics or the zero sugar, to prove there’s new way of drinking for everyone. Watch the full episode on YouTube Brendan Brazier is a vegan triathlete and entrepreneur. After discovering nutritional ways to combat his own health conditions, Brendan started Vega – a plant-based drink to aid performance, with protein, essential fats, fibre, greens and more. Brendan was also an executive producer for the plant-based Netflix film, The Game Changers, alongside Arnold Schwarzenegger, James Cameron, Jackie Chan and countless others passionate about diet and nutrition. Mark McTavish is the president of 101 Cider House, a devoted cider fan and a lover of artistic beverages. With a juxtaposed background in fitness and the Canadian

In these days of fake news, Facebook and Google monopolies and general misinformation, trust is hard to come by. Bryan O'Rourke knows how important trust is in any business, and why inspiring long-term confidence will shape the future of fitness, changing the leaders of internet activity as we know them. From a fitness futurist, board director, advisor, keynote speaker and president of the Fitness Industry Technology Council, this episode is a lesson in how fitness as we know it is going to grow in ways that are unimaginable to most of us today – trust us. Watch the full episode on YouTube

Through yoga, Stacey Mulvey is taking time to relax within the ‘green rush’ boom of the marijuana industry. As founder at Marijuasana, a traditional fitness concept combined with cannabinoids, she’s creating a community of one-on-one coaching and trainer certification fuelled by CBD, THC and other cannabis products. Watch the full episode on YouTube Stacey Mulvey started doing yoga as part of a lifestyle epiphany. She was fed up of being out of shape, in pain and living a sedentary existence. Stuck in a mindset pattern full of victim consciousness and how every problem was everybody else’s fault, Stacey realised that only she could improve how she feels in her body. She began to increase her movement through Callanetics and the healthier lifestyle created more happiness and positivity. After some time, Stacey quit her corporate job to become a Pilates instructor. This started her on a journey that’s developed into a business opportunity like no other, jumping into an emerging market for a wellness and mindful

Do you value your time? Brad Lea is responsible for the training platform that gives you the most value from every second, helping you raise the game of your employees and business while adding value to your customers. Brad is also host of the Dropping Bombs podcast. His company, LightSpeed VT has helped authors, motivational speakers and serial entrepreneurs such as Tony Robins, Tom Hopkins, John Maxwell, Grant Cardone, and Daymond John, as well as fitness and automotive industry giants such as Gold’s Gym and General Motors, respectively. When the industry icons want to train people, Brad has the software they use. Watch the full episode on YouTube Brad Lea grew up in Oregon with the same struggles as so many young adults. He dropped out of high school at 16 and was even kicked out of his house for not mowing the lawn, but he developed his never quit attitude and decided to push himself for more. After a career of 25 years in sales and marketing, he knew how to raise the game of salespeople and increase thei

Through decades of experience in leisure culture and the nightlife industry, along with endless feedback and research, Peter Marks knows his market, audience and customers like no other. This episode is all about recognising patterns and embracing change to stand out in a digital world with old school approaches that work. Through his role heading up The Deltic Group, Peter is proving how his knowledge can benefit any entrepreneur, and that there are more parallels between nightlife and fitness than you might think. Watch the full episode on YouTube Peter Marks started his career in nightclubs in 1981, and has seen considerable change throughout the industry. There were a lot more nightclubs and streets were a lot fuller back then. This has meant Peter has seen the leisure world evolve over decades, with businesses coming and going, experiencing culture shifts and learning from behavioural changes time and time again. However, the disciplines surrounding the business are the same, and parallel the fitness ind