Escape Your Limits

OK Boomer… Time to get fit! The Baby Boomers, ageing fitness, over 55s, the grey pound… Call it what you like, there’s a sector of the fitness industry full of people that are underappreciated and underserviced. In this special episode of the Escape Your Limits, live from ukactive’s Sweat 2020, we explore how to grow the industry, grow our engagement and grow old healthily. With so many opportunities within fitness – what are we missing? How can we provide the best fitness experience for us all as we age? Join Joan Murphy of FRAME and Kenny Butler of ukactive in conversation with Matthew Januszek to find out. For more information visit https://escapefitness.com/podcast Watch the full episode on YouTube Joan Murphy is co-founder and CEO of FRAME. Energetic and enthusiastic about all things fitness, she has previously represented her home country of New Zealand in sports such as pole vault and track cycling. Today she’s using a finance and marketing background to understand juggling a business, motivating both