Escape Your Limits
Ep.109 - Peter Marks: Understanding consumer culture and behaviour through nightlife
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:09:14
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Sinopsis
Through decades of experience in leisure culture and the nightlife industry, along with endless feedback and research, Peter Marks knows his market, audience and customers like no other. This episode is all about recognising patterns and embracing change to stand out in a digital world with old school approaches that work. Through his role heading up The Deltic Group, Peter is proving how his knowledge can benefit any entrepreneur, and that there are more parallels between nightlife and fitness than you might think. Watch the full episode on YouTube Peter Marks started his career in nightclubs in 1981, and has seen considerable change throughout the industry. There were a lot more nightclubs and streets were a lot fuller back then. This has meant Peter has seen the leisure world evolve over decades, with businesses coming and going, experiencing culture shifts and learning from behavioural changes time and time again. However, the disciplines surrounding the business are the same, and parallel the fitness ind