Engage With Story

Should you start a video podcast in 2023? What’s the point of having a video podcast as a business anyway? And aren’t podcasts really just audio shows? What’s this got to do with video marketing? That’s what we’ll be exploring with my guest today - podcasting and personal branding expert Brandon Birkmeyer from Brands on Brands.Brandon Birkmeyer is a personal branding specialist and is host of the Brands On Brands podcast, which is consistently ranked top 10 in branding on Apple Podcasts. Brandon is also a former Madison Avenue advertising executive with over 21 years of experience advising top FORTUNE 100 companies including Walmart, Wells Fargo, Coca-Cola, and Apple. In 2022, he launched the Podcast Branding Academy, an online school and community for podcasters.In this episode we cover:A short intro to Brandon and what led his focus on branding and podcasting.Who should consider starting a podcast now in 2023.Why podcasting is a good move for businesses.Why podcasting and not just video content or other for

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.In this episode we cover:A short intro to Joshua and what led him to create HeyGenHow technology changed over the last few years that has made AI something that has a

In 2023 LinkedIn has over 875Million Members and is 20 years old this year, but did you know that recently LinkedIn has released over 35 new features?In this episode I’m joined by LinkedIn Specialist Kay Ridge from Dash Social to learn more.  It’s time to give our LinkedIn Profiles a little love.Kay is a resourceful Creative Director with experience in leading and inspiring design and content creation across social channels. She love balancing the creative mind with the challenge to produce quality results,LinkedIn Content Marketing is her passion, and she believes one of the most suitable platforms on social media for business. LinkedIn works when your profile is optimum and you have all the content in the right places.She is always looking to be challenged and to challenge her team. Driving skilled creative talent to think outside the box, and bring out their artistic abilities by creating organic content. Kay has recently been invited to join the Canva Creative Partner Program - what this means i

What if you are creating long-form content and there was an easy mindset shift that you could have to help you dominate in short-form as well that’s Reels, Tiktok, and YouTube Shorts?In this episode, I invited Latasha James, an expert on short-form videos to share her insights on short-form video strategy.Latasha James is the Founder and Creative Director of James + Park, a social-first video marketing firm serving startups and tech clients across the globe, as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Through her courses, YouTube, and podcast content, Latasha has encouraged thousands of people to start and scale online businesses. In this episode we cover:A short intro to Latasha and what she does.When she started seeing the power of short-form videos.Her thoughts on content creators who prefer long-form videos and think short-form videos are only for younger crowds.The differences she sees between content designed for long-form videos vers

If you're in business and you haven't yet got started with video or you're afraid to show up on camera, what if I could tell you that there was one right video for you?In this episode, I invited the author of the book "The One Right Video: An Entrepreneur's Guide to Grow Your Community, Get More Qualified Leads, and Close More Sales Using YouTube" to talk about the idea of video creation as an entrepreneur.Diana helps busy entrepreneurs who want to learn how to use video to share their vision and impact more people’s lives. She effortlessly simplifies the tech of video and breaks it down, so anyone can understand, regardless of skill level.Mentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

If you haven’t yet heard of the AI tool that’s been taking the online world by storm over the last couple of months then keep listening because in this episode I’m sharing my thoughts on ChatGPT for video strategy.And to be honest, I’ve been blown away from what this tool and other AI tools mean for our industry so I’m excited to dive in.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

In this episode I’m going to share with you some insight we’ve gained as video strategists working on million dollar DR ad campaigns. With the hope that you can pick up a thing or two for your clients regardless of their budget.In this episode we cover:The learnings I’ve gained about:Thumbstop ratio (3sec view / impressions)Retention / ThruplaysCTR / CTP Click to purchaseCPA & AOVAACROASIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

It’s 2023, and as I’ve said so many times before. The world of video marketing for business is changing, and I don’t want you to get left behind so in this episode I’m going to let you in on my Video Strategy Agencies key focus tactics for our clients this year. The video strategies that we’ll be guiding our clients towards throughout the year, and how you can potentially embrace these strategies for your own business so you stay on top of your video marketing game this year.In this episode we cover:Short-form Vertical VideoImpeccable hooksUGCVideo Podcasting1:1 VideosIf you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunes

Here's my final 'Best of' episode from the archives of 2022. Enjoy my all-time favourite with the awesome Jake Thomas from Creator Hooks as he shares some YouTube tips and tricks that we can all take advantage from.

Welcome to 2023! Over the next two weeks, I'll be bringing back for you some of my favourite interviews in 2022 season of the show in what I am calling my "best of" series.This week I am bringing back Maxwell Finn back in episode 252 to talk about how we can unlock the power of TikTok for 2023.

Building a business can be tough. For many of us, particularly us creative entrepreneurs, we started our business as a way to do what we loved, and hopefully figure out a way to get paid for it. But before long it became clear that in order to build a sustainable business, and not go crazy, we need to get the right team in place around us. That team can mean staff / employees / contractors sure, but also I believe a critical ingredient to business growth team is the board of advisors you surround yourself with who are OUTSIDE of your business. And in today’s episode I’ve invited one of the members of my Strategy Board mastermind and coaching program to share his video business growth story and in particular how being a part of a Board has helped him grow.In this episode we cover:A short intro to Bill and his business.The types of clients he serves.What made him start his business.The challenges he faced in the first couple of years.The challenges he encountered as his business grew.How he addressed his c

One of the key changes in the world of video marketing that has emerged over the last few years has been the rise of short-form video. With all the major platforms now prioritising and focussing on short-form it really is no longer just something some businesses do, but it really should be something that all businesses are starting to embrace.And in today’s episode I’ve invited one of the world's leading paid advertising experts to the show to hear the story of how he’s adapting to short-form video and what you can learn from this.Jon is an accidental marketer and advertising educator who launched jonloomer.com in 2011 after two layoffs. He found a niche in advanced Facebook advertising beginning in 2012. His experience with Facebook goes back to his years with the NBA when the league partnered with Facebook in 2007. His business is built around educating advertisers on the tools, skills, and strategies that they need to succeed. He is now in the process of adjusting his business and brand to the ever-changin

This might be a little controversial but hear me out. I believe that in 2023 for certain businesses LESS professional video could actually do way MORE for your business.  What I’m going to discuss in today’s episode came from a suggestion from listener Kathryn - @aguideto_socialmedia who has been struggling to convince her clients of the value of lower production value DIY videos as part of their strategy. Now, don’t get me wrong. There is absolutely a critical place in an effective full funnel video strategy for professional video production. Just as you wouldn’t try to sign write your own car, print your own business cards or sew your own staff uniforms, allocating a percentage of your marketing budget each year to professional video content is a must. However, for so many businesses there is so much untapped VALUE to be gained by embracing DIY video content across an organisation. And I feel this trend is only going to continue...If you found this episode of value I’d love for you

Leverage is the key to making what you have go much further. Just like a crowbar can assist you to apply great force from a small push, leverage allows you to harness the power of good positioning and the strategic application of time and energy to move mountains.As a business owner and entrepreneur, we're often dealing with a limited  amount of resources, be it time, money or team, on our mission to change the world through our products or services.And here’s the good news, I believe one of the best ways to gain real leverage in business today is through the strategic use of video and in this episode of the podcast we’re going to explore this idea and more.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident

What do 344 business content marketers think about using the power of video as we move into 2023? Well, let’s find out!In this episode, I am going to break down the insights in a recent report that was released by Content Marketing Institute in association with Vidyard. The report is called 2022 Content Marketing Video and Visual Storytelling Survey. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

So, I guess it makes sense to focus much of our time and effort in our marketing on making the sale. But where do sales really come from and how can video marketing influence this?In today’s episode, I’m taking things back to first principles for your video marketing, as we dissect how video can make selling easier.If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.comBen Amos LinkedInBen Amos InstagramBen Amos TwitterRate the Engage Video Marketing Podcast on iTunesMentioned in this episode:Join the Video Strategists MasterclassGet started on your journey as a confident Video Strategist in my Video Strategists Masterclass. Learn more and register today at https://www.engagevideomarketing.com/vsm

Let me tell you about one of the best lessons my guest today has taught me. In order to get the best results, you need to take different actions at different stages of business. You see, often as entrepreneurs, what got us to a certain point (a financial goal, a team, a milestone) won’t be the same thing that gets us that continued progress we need. In today’s episode we’re talking about how to elevate yourself and your business and I’m excited to get stuck in. Chris is a serial entrepreneur and operates several businesses, including the VA recruiting hub, Virtual Staff Finder and the personal brand education company, Youpreneur. He is also an advisor to industry experts elevating their impact and lifestyle, while enjoying sustainable success! If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) ht

To really stand out and differentiate as a video producer I believe that you need to be more for your clients. More than just another video producer, with a snazzy showreel and an ability to tell great stories. More than just delivering videos, but instead, be the guide to set your clients up for success through video, to reposition the value you can provide, and be seen as a trusted advisor for your clients business. This is the critical difference that becoming a Video Strategist can have for your video business and today I’ve invited Accredited Video Strategist Cassie Daniels to join me on the show to share more of your story. Cass founded Builds by Captive Media and creates strategic video content and video strategy for the construction industry. An ex corporate boss of a global top 5 company turned small business owner, passionate about helping construction industry businesses to attract their dream clients and employees through video content. If you found this episode of value I’d love for you to reach

One of the most deflating and frustrating things about creating video content is when it simply fails to get seen by the right audience, and it ends up feeling like wasted time, resources and probably money. The importance of getting video optimisation right simply can’t be ignored, and in this episode we’re going to explore the bane of many creators' existence - the algorithms. Links mentioned in the show: https://engagevideomarketing.com/254 (Episode 254 - Mastering Video Optimisation Part 1 – Audience with Ben Amos)   If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes) Mentioned in this episode: Join the Video Strategists Masterclass Get started on y

In this episode, we’re going to explore the ins and outs of the first part of video optimisation which is Audience Optimisation and then in part two we’ll dive-in to the second, Algorithm Optimisation. Importantly, as you’ll discover as we go through this over these two episodes, each type of optimisation works with the other, and we need to consider both to ensure our video content is set up for success online. Let’s dive in to the first type of optimisation, Audience Optimisation  Links mentioned in the show: https://engagevideomarketing.com/251 (Episode 251 - A YouTube Titles Masterclass with Jake Thomas)   If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podca