Engage With Story

Most testimonials on websites suck. You know the type, a contrived block of text spouting uninspired pleasantries by some loosely identified customer.  They may serve some purpose, sure, but often fail to engage hearts, provide real value to a viewer, and drive action. So, what’s the secret to gathering, and communicating effective customer testimonials? Let’s find out in today’s episode. In this episode we cover: A short intro to Casey and Bonjoro. Why most testimonials / reviews suck. What makes for an effective testimonial. Why video is more effective than text reviews. Why video quality matters. How businesses solicit quality reviews/testimonials without it seeming coerced or manufactured. How Bonjoro’s new testimonials tool supports people to do this. Where in the customer journey he recommends businesses request reviews. How testimonials can be used once we have them. How people can take a look at Bonjoro and try it for themselves. Links mentioned in the show: https://engagevideomarketing.com/bonj

There’s no ignoring the rising impact that vertical-first, short form video social platforms are having on the world of video marketing. Businesses are fast shifting their perspective of TikTok from being a teenage dancing, trend hopping, viral shopping, flash in a pan to now seeing it’s increasing value as an advertising platform with under-indexed audiences ready to target with their advertising dollar. But as video producers, how should we be thinking about advertising creative for TikTok? What role can we have in helping our clients get an ROI from the platform, and really, is TikTok the new Facebook? All that and more in today’s episode… and it’s a good ‘un. Let’s get stuck in. In this episode we cover: A short intro to Maxwell and what got him into digital advertising, specifically TikTok. What’s the opportunity right now for brands on TikTok. His recommendation for business whether to do an organic or paid strategy focus. How producing creative is different for ads on TikTok as opposed to Facebook/IG.

Have you ever been to a library where they’ve removed the front covers on all the books? Or to a grocery store where everything is in unlabelled, brown cardboard boxes? It’s no surprise that it’s how we label and present things to an audience that can make or break its success. And when it comes to video content on YouTube, the title of the video is one of the most important things to get right. Jake Thomas is a YouTube title nerd. He's written 1,000s of YouTube titles that have generated millions of views. He runs the Creator Hooks newsletter where he breaks down why viral videos worked so you can use those same ideas for your channel. He also runs a dog blog and dog YouTube channel where he tests his title and thumbnail theories. In this episode we cover: A short intro to Jake and what got him into Youtube. Why he believes titles are so important. Which is more important - title or thumbnail. The most common mistakes people make. What ingredients make for an effective YouTube title, How often titles should

G’day Strategists! Ben here from Engage Video Marketing joining you today with a quick podcast update. Last episode we crossed the 250 episode milestone and let me tell you right now. There is a whole lot more of the Engage Video Marketing Podcast coming your way real soon. But as of right now we’ll be on a short episode break from now until September 1st 2022 in a little over a month from now. Why? We’ll a few things really. First of all, I am deep into an exciting new brand refresh for Engage Video Marketing. A brand new website, new offers, new trainings and more all coming in the final quarter of 2022 so there is a lot of work happening right now in the background. Second, I’m working right now with the very first group of future Accredited Video Strategists who are going through my brand new accreditation program and I’m focussed on giving them everything right now towards their success in the program. And finally, I’ve got a schedule of incredible guest and episode topics that we’re going to

No matter what stage you are at right now, getting super clear on what your business is and who you want to serve is a critical foundation for business planning and ultimately success. And, as a Video Strategist, our role for our clients is often to help them gain this clarity too. And it all starts with a hedgehog. Recently in my Accredited Video Strategist Program, we’ve been working a lot on gaining clarity on audiences and particularly positioning our Video Strategy businesses in the right way for the right types of clients, and it’s really interesting to me how we all have different views on the type of business we’re aiming to build and who we are wanting to work with. But let me tell you, the clarity, and growth from that clarity that is coming out through the program over the last few weeks has been seriously awesome to see. So in this episode, I’m going to share with you an approach you can take to getting super clear what your business is all about, and in particular what type of clients and project

Have you ever wondered what it takes to build an audience, and then a business using TikTok? The fact is that the idea of what a social media influencer is today, is quite different to the early days of influencers and the path to building a business based off you, your content and your personality is available to everyone. But there is some secret sauce and that’s what we’re going to learn more about in today’s episode. Known as ‘That British Girl’, Jordana Grace is a Comedy Content Strategist. She’s a writer, speaker, comedian and amateur croissant connoisseur. She continually pursues her love of making people laugh, spending her days highly caffeinated creating comedic masterpieces for various brands and charities through her own company. She is also incredibly humble. On TikTok, her series ‘Things they should tell you before coming to Australia’ has become an international hit with tourists and Aussies alike. And even created a course on ‘How to move to Australia’, to help people around the world move to

In 2021, TikTok overtook google.com as the most trafficked site on the internet. And unless you’ve been firmly stuck with your head in the sand over the last 12 months particularly, I’m sure you recognise that TikTok simply can’t be ignored in a video strategy today. But is it really still the wild wild west of social media platforms? How can “real” businesses use TikTok to drive genuine business results. How is TikTok paid advertising something that we should be paying attention to? I know you’ve got questions about TikTok,I know I do! So in this episode, I’ve invited an expert TikTok marketer to share more. He even co-wrote the book about it. In this episode we cover: A short intro to Dennis and what he does. When TikTok first came on his radar. His early impressions of the platform. Where he feels TikTok is at right now as a business/marketing tool. You co-authored a book “Tiktok Advertising: How to Access 1 billion people in 10 minutes”  - bold claim… is it really 10minutes? TikTok organic or TikTok

You know how powerful story is in marketing. You’ve heard it before I’m sure, that storytelling allows for deeper levels of communication and connection than any other form of marketing. But for many brands and businesses I believe there is still a real struggle in working out how to find, and communicate their brand's story in a way that actually connects with their ideal audience and leads to tangible business results. So in today’s episode I’ve invited brand storyteller, and creative agency owner Shannon W Williams to the show to talk about just that. Shannon W. Williams is the Principal and Lead Creative at 10 SPEED Studios - a boutique creative and brand development firm based in Columbus, OH, USA - serving the solopreneur and small business. Shannon is also a Storybrand Certified Guide and importantly a true practitioner of story and branding as it applies to business. In this episode we cover: A short intro to Shannon and what he does. What’s wrong with how most businesses position their brand. The dif

You know what? You’re an entrepreneur and what that means is, you see opportunities. But let me ask you, are you seizing those opportunities and building the business that you want? The fact is that this year, right now the opportunity for building a digital product business, or an online course is ripe and ready for you, and in this episode I’m bringing back a highly sought after episode from last year with my business coach and mentor James Wedmore to learn more. → Join the free training https://www.engagevideomarketing.com/rise (The Rise of the Digital CEO) starting this Thursday 2nd June James Wedmore has spent the last 15 years leveraging his expertise to help teach Digital CEOs how to build and scale their online businesses through courses and trainings like his signature program, Business By Design, other programs such as Sales Page By Design and Nail Your Niche, as well as many other business-building trainings inside of James’ abundant course library. Along with being notorious in the online space fo

In this episode, I am going to share with you the audio from a full video strategy one on one introductory training that I released over in my YouTube channel this week. As I run you through really some clarity on what is the opportunity for you as a video producer as you transition to becoming a confident video strategist in 2022. What does it look like to start to reposition yourself as a video strategist for your video production clients? It’s a journey that I know you’re going to enjoy once you embark on that journey and the next step for you is to stick around for the rest of this training  in this podcast episode.  In this episode we cover: Why just being GOOD AT YOUR CRAFT is no longer enough The difference between Video PRODUCER and Video STRATEGIST A brief background about myself, Ben I Was Failing My Clients... 3 Things I Now Know about Video for Business Your Role As a VIDEO STRATEGIST The 7 Elements for Effective Video Strategy Do you want to learn how to go from just another video prod

Have you ever found yourself sucked in by Watchbait on facebook? Wait, what?  What is watchbait anyway? It sure sounds dodgy, and if so, what is Facebook or Meta doing about it? A few weeks back Meta announced a crackdown on these tactics, and although it’s about time, I’m not exactly sure that they are going to be able to get on top of it. And in this episode I’ll explain why.

About 2018/19 I first started paying a little bit of attention to this thing called the Blockchain. Didn’t make a lot of sense to me, but I’m usually keen to understand new technology so I jumped in and tried to make what sense of it I could. I even bought a little bit of bitcoin back when it was around 3-4000. Today, it’s over 50K. That was it though, and I didn’t really do much more, until mid-last year I first started hearing about this thing called Web3, and non fungible tokens, people like Gary Vee speaking launching NFTs and I realised maybe this is something to pay more attention to. And over the course of this year so far I’ve begun (only just) to realise the big shift that decentralisation and blockchain technology is going to have on, well, everything. Including video production and marketing, so that’s where I want to go with you today. I’m seriously fired up for this conversation you’re about the hear. As I think, regardless of how deep you are right now in this space, this conversation is going t

We all want the videos we produce to actually get results for our clients right? Well I know, and I think you do too, that one of the most frustrating things as a video producer is when we hand over a video we’re super proud of, the client is happy but then…nothing. We have no idea how it went, or what results it led to for the business? In this episode let’s talk about measuring video success, even when you can’t see the data. If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Yesterday, in a 1:1 coaching session with a member of my Strategy Board mastermind group a fairly common question was raised, and its one I’ve heard again and again from fellow video producers and in fact any business that we are helping… and that question is… how can I get clear on my niche, And THEN … how can I communicate it to my target audience with the right messaging. Well, keep listening my friend. Because in this episode I’m going to share two super high value resources that you need to answer this question for yourself. Join James Wedmore's Nail Your Niche special training here https://www.engagevideomarketing.com/niche Or download the worksheet for the 1-4-1 Method here https://www.engagevideomarketing.com/141method-worksheet

In today's episode of the Engage Video Marketing Podcast, I am answering your question about starting a YouTube channel as a video production company. Let's dive in. In this episode we cover: Should I start a YouTube Channel as a video producer or video strategist? What content should I post to the channel? Links mentioned in the show: http://engagevideomarketing.com/podcast/youtube-programming-strategy-with-ben-amos/ (Episode 165 - YouTube Programming Strategy) If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

When you’re just starting out as a video strategist, often one of the hardest things to do can be shifting the conversation with your clients, getting them to view you differently from maybe the video producer that you’ve been in the past.  In this episode of the podcast, I’m going to share with you 3 quick and easy ways to monetize yourself as a video strategist right from the start.  In this episode we cover: Offering add-ons and upsells Video training and consulting Leading with value in sales conversion Links mentioned in the show: engagevideomarketing.com/chat If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

Here’s the thing, people make connections with people - not text. And for any business that is built around a team, community, or serving an audience making those connections easier, and more human is critical. So, the question is then, why is so much of our digital communication done through text? As humans we’re simply more ourselves, face to face, so why can’t that be the norm online? Tim is an absolute legend in the world of YouTube strategy helping his clients organically earn over 15 billion views and 61 million subscribers. He has been featured by Fox, Forbes, BBC and even YouTube.  Josh Little is a teacher turned serial tech entrepreneur with quite a track record–two exits in the first five years, four successful tech companies, and now hundreds of millions of users.  He’s currently on a mission to bring more connection and community in the world with his latest product, Volley–a video messaging app. In this episode we cover: The downside Tim sees in communicating via email, slack, and zoom.

When it comes to growing a video marketing business or any business for that matter, there really are only 5 key numbers that you need to be focused on. In this episode of the Engage Video Marketing podcast, I am going to break down each one of the five. In this episode we cover: 5 ways to grow your business No. of Leads No. of Customers No. of Transactions Average $ Sale Profit Margin Links mentioned in the show: https://www.engagevideomarketing.com/board (Strategy Board Mastermind) If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/ (Ben Amos Instagram) https://twitter.com/engage_ben (Ben Amos Twitter) http://engagevideomarketing.com/itunes (Rate the Engage Video Marketing Podcast on iTunes)

In this episode we’re going to be exploring what it really takes to scale a creative business, and importantly what is holding many of us back. And let me tell you, there was so much shared in today’s interview that I resonated with so deepling in my own business journey, so I reckon there will be a thing or 7 that you’ll resonate with too. Den Lennie is a coach who helps video business owners reach 6 and 7 figures in their business. This allows them to create the life they want on their terms only working with great clients who collaborate and pay them what they are worth.  In this episode we cover: A short intro to Den Lennie and what he does The biggest thing holding back creative business owners from having the business they want The unique struggles across creatives and why. As a coach, what are the first things that he looks at or needs to understand in a business to identify potential areas for growth. How he sees the concept of “Next level, next devil” playing out when businesses begin to scale.

Creating a video marketing plan for business shouldn’t be complicated, but it should be necessary. In this episode of the Engage Video Marketing Podcast, I’m going to share with you a simple way to create a video strategy or video marketing plan for a business in 7 minutes.  In this episode we cover: The 7 Minute Video Marketing Plan: Audience - Who are you trying to reach? Goals - What are you trying to achieve? Content - What do they need from you to take the desired action? Distribution - How and where will you reach them with your videos? Optimization - What steps will you take to maximise the success of your videos when published? Metrics - What are your measures of success for this plan? Production - Based on the above, what videos will you make and how? If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com https://www.linkedin.com/in/beninnovate/ (Ben Amos LinkedIn) https://www.instagram.com/engage_ben/