Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Stanley Johnson is a well-respected advertising creative director who blogs and tweets under the handle 'BrandDNA'. A former weights and measures inspector who derives inspiration from pop culture and music in particular, Stanley manages to keep himself relevant in an ever-evolving industry through blogging and social media. In this wide-ranging chat with Trevor Young, Stanley discusses curiosity, creativity and ideas, the importance of having (and wielding) an opinion, and why adding something uniquely yours to the content you share online will help differentiate your personal brand in the marketplace.

Jaqui Lane aka 'The Book Adviser' is a corporate storyteller, business historian, biographer and book coach who helps businesses and individual consultants capture, publish and sell their stories or IP as a printed book or across digital and social platforms. Writing a business book involves a lot of research, interviewing and exploring, reading, taking notes, listening and asking questions. Quite frankly, Jaqui says, there’s not a lot of writing that goes on in the initial stage of writing a business book. In particular, there are some key questions you need to ask before you start putting words on paper.

In this final part of our 100th episode, we hear from Content Marketing Institute's Joe Pulizzi, Ann Handley from Marketing Profs, and The Creative Penn's Joanna Penn. Joe talks about the importance of focus, consistency and the power of "going all in". Ann discusses the benefits of giving away your knowledge, and the importance of video in your content creation efforts. Joanna chats about finding your voice, leaving digital breadcrumbs online, and the importance of having a book if you're a public speaker.  Don't forget to check out the other parts to this episode: PART 1 - The authentic thought leader: Unleashing the power of purpose PART 2 - The authentic thought leader: Capitalising on the myriad opportunities to build and connect with an audience

We're still celebrating the 100th episode of Reputation Revolution. In this 'sub-episode' (part B), we delve into our podcasting vault to unearth experts across blogging, podcasting, Facebook, LinkedIn and media relations. We now have numerous communication channels at our disposal. Darren Rowse, Donna Papacosta, David M. Hobson, Simon Mossman and Loren Bartley provide their expert advice for aspiring thought leaders.

In part one of Reputation Revolution's 100th episode, host Trevor Young delves into the vaults to bring us four previous guests who inspired us with their thoughts, ideas and stories around authenticity in personal branding and the importance of thought leaders being aligned to their purpose. This episode features comments from past guests Richard Sauerman, Karen Gunton, Lucy Whittington and Lisa Petrilli.

One social media trend that emerged last year and continues to gain traction in 2016 is video live-streaming via mobile app. In this Thought Leader Thursday riff, Trevor Young explains the lay of the land when it comes to video live-streaming via mobile device and the opportunities it provides from a personal branding perspective. Trevor discusses the various apps currently available, including Periscope, MeVee, Blab and Facebook Live, as well as a new social audio platform called Anchor, which is starting to generate some buzz in digital circles.

Shawn Callahan is one of the world’s leading business storytelling consultants and the founder of the consultancy, Anecdote. He works around the globe helping leaders find and tell stories so their message is clear and memorable. Shawn is also the author of the new book, Putting Stories to Work. In this chat with Trevor Young, Shawn explains how stories are seven times more memorable than facts alone, and provides tips as to how aspiring thought leaders can use storytelling to influence, engage and inspire their audience.  Shawn also discusses how blogging has been a key driver in building his professional profile (and business), and how he undertook the challenge of writing and publishing his own book.  

It's Thought Leader Thursday, and host of Reputation Revolution Trevor Young is helping listeners to determine their content themes - what are your 'spheres of conversation'? What conversations do you want to be part of? What do you want to be known for? Lots of Venn diagrams (okay, you have to use your imagination!), lots of food for thought ... plenty to get you thinking about!

Organisational change management consultant and coach, Dr Jen Frahm, has been steadily building her profile in what is a crowded professional arena. In this chat with Trevor Young, Dr Jen explains the important role purpose, flow and energy play in her professional life, and shares how she uses blogging to validate her ideas publicly, and LinkedIn Groups to connect with prospective clients and like-minded change management practitioners from around the world.

It's Thought Leader Thursday - in this episode, the PR Warrior Trevor Young explains the importance of blogging for professional subject matter experts wanting to raise their profile and grow their influence and reputation in the marketplace. There are a number of advantages blogging provides, he says, including one side benefit in particular that gets scant attention (and it's pretty important!).  

Andrew Griffiths is one of Australia's leading business book authors and speakers and has been at the top of his game for many years. Yet for a lot of that time he felt like an imposter. Even though he was nailing it in print and on-stage, his personal demons were never far away. In this enlightening episode of Reputation Revolution, Trevor Young chats to Andrew about an article on 'imposter syndrome' he wrote for Inc.com (here's the link  - http://bit.ly/AGimposter); Andrew tells his 'imposter' story and outlines some of the strategies he used to overcome it. You'll benefit from this chat if you're an aspiring thought leader - a business professional with a growing profile who's out and about speaking, writing, doing media, running workshops etc - but you're still carrying the burden of nagging doubt, a persistent fear that one day you might be exposed as a 'fraud' (even though the reality is far from that scenario!). As Andrew writes in his Inc.com article: "We bluff our way through life in our business, we

It's Thought Leader Thursday at Reputation Revolution! The PR Warrior Trevor Young riffs on five ways in which aspiring thought leaders can put a rocket under their personal brand, including blogging, Twitter, LinkedIn and public speaking.      

Darrel Griffin is a business social media mentor who creates customer-focused LinkedIn training that helps companies and solopreneurs win more business. Darrel discusses with Trevor Young a manifesto he has written specifically for his use of LinkedIn in 2016. The interview takes a philosophical turn when Trevor and Darrel dive into the broader topic of how best to do business in today's digital age, with Darrel articulating a strong argument for providing value and building productive relationships. He says most people come to him with the question: "How do I create leads with LinkedIn?". He counters with idea people should instead be asking themselves: "How do I provide value to my connections?"

It's Thought Leader Thursday! Reputation Revolution host Trevor Young - aka The PR Warrior - bristles at some of the criticism 'thought leadership' attracts in the marketplace. While he understands why many people don't like the term thought leader, equally he wants us to embrace the concept of thought leadership and all it stands for, saying the world needs more bona fide thought leaders to stand up, stand out and share their ideas with the broader populace.  

Simon Mossman is a business growth adviser with specialist skills in corporate communications, media and public relations. Following a long and varied career as a journalist, videographer, photographer, today Simon - through his business Mossman Media - advises and trains business owners, senior executives and solo professionals on how to deal effectively with the 'gatekeepers' of traditional media. In this wide-ranging conversation with Trevor Young, Simon provides nonstop advice on how aspiring thought leaders can leverage traditional media to increase the reach for their message, story and ideas. If you're becoming recognised as an expert in your field and the media come calling, what do you do then? If you're at the beginning of your journey with minimal public profile but are thinking about pitching the media directly with an idea for a news story, what is the best way to go about doing that? These are just some of the questions and issues Simon addresses in this episode.

After a brief hiatus over the Christmas break to recharge the podcasting batteries, Trevor Young is back in the host's chair, ready for another big year of Reputation Revolution. In this episode, Trevor kicks off with the basics: What does your thought leader journey look like? What are you trying to achieve? What impact do you want to make on the world?  He also discusses what 2016 looks like in terms of the topics and issues that will be covered on Reputation Revolution in the coming year.

Karen Gunton is an 'unstucktor' - she helps people get unstuck, to find the magic in their work, to help them both uncover their soul purpose and fulfil that purpose via their business. In this episode of Reputation Revolution, Karen chats to Trevor Young about how she uses the 'lighthouse' as a metaphor for her philosophy and principles, and how she manages to weave it throughout her narrative. Don't just build a business, build a lighthouse, she says; be you, stand tall, shine bright. Karen talks about rediscovering your purpose, about getting 'unstuck' when hit with underlying fear and doubt, and about honouring who you are. "Let yourself be weird," Karen says. "If you're not polarising, then you're probably being quite boring and bland and then the right people won't connect (with you) at all."  

In this Thought Leader Thursday mini-episode of REPUTATION REVOLUTION, host Trevor Young discusses discusses why it's important to stick to your principles when it comes to promotional tactics such as email marketing. Trevor provides the example of one recent email campaign that left him cold; rather than build a relationship or take him that extra step down the sales funnel, the email marketer lost Trevor's respect and his business.

Clarissa Rayward is 'The Happy Family Lawyer', a blogger, educator, speaker, author and director of the Brisbane Family Law Centre. She is passionate about relationships, people and family and uses her industry knowledge and skill to change the way Australian families experience divorce and separation. In this episode of REPUTATION REVOLUTION, Clarissa discusses her journey from running a performance arts centre in Ireland to becoming a high-profile specialist family lawyer. She covers how blogging and social connection has not only helped attract the right kinds of clients to her law practice but also made her a happier person - "the soft stuff that just makes business easier". Clarissa explains how she took on one social platform at a time, starting with Facebook before moving on to Twitter and Instagram; how she finds Twitter useful for professional connections; why authenticity is critical in personal branding ("I prefer to share who I am as a person."); and how traditional media is starting to come to he

In this Thought Leader Thursday mini-episode of Reputation Revolution, Trevor Young discusses why aspiring thought leaders need to devote time and head space to building out their 'clusters on influence' - those groups of people who are influential in their own right, who are connected, who might be media channels in their own right, who drive the conversation around issues and topics near and dear to your professional heart. Get to know who these people are, and set about connecting with them - over time, build a rapport with them; but, the key is to be genuine about it. This is not 'what's in it for you' territory, this is about becoming a valuable part of other people's networks and eco-systems.