Reputation Revolution - Diy Personal Branding For Aspiring Thought Leaders

Ben Motteram aka the 'CXpert' has over 20 years' experience focussing on the acquisition and retention of customers in highly competitive industries; he helps businesses consistently deliver a level of service that surpasses expectations. In this chat with Trevor Young, Ben explains how he has spent the past couple of years building a strategic professional platform that in turn has led to industry recognition and business opportunities. Ben discusses how he named his business based on the availability of a Twitter handle (@CXpert) and how his blog has become a shopfront for his consulting business. He also discusses why Twitter and LinkedIn are important avenues for business development. Later in the interview Ben reveals his involvement with a prominent Australian rules fantasy football website that attracts between 3000 and 4000 hits per day!