Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

We’ve just done something that we have never seen done before in the history of internet marketing!   Which is to approach some of the top names in the internet marketing and personal development industry and ask them to literally gift us one of their top training courses to be a part of our “Business on Fire Bundle” of training programs so that you can have access to them!   How and why did they do that?   The answer is simple actually…   Because we have an incredibly powerful mission, and once they understood that mission, they were happy to help.   We have packaged together over $6,000 worth of resources and training programs, and we’re making them available at BusinessOnFireBundle.com for just $97.   And, the mission behind all of it is that all of the proceeds from your $97 donation go to an organization called Pencils of Promise to help build schools for children around the world.   So, what does the Bundle include?   Seven awesome training programs!   #7 is 2 tickets to Mike Koenigs event Publish + Pro

Some call it “putting butts in seats”, today we’re calling it “How to Fill a Room at a Live Event”.   When planning a live event, by far the biggest concern is always making sure the room is full.   If it’s your first event, you may want to start off with a small 1-day event of, say, 50 to 100 people, depending on the costs involved.   As you get more comfortable with hosting events and knowing your strategy on how you’re going to attract attendees, you can build up to large events, such as a 3-day event with several hundred attendees.   A great strategy for attracting attendees is running Facebook advertising.  This allows you to test your ticket sales process on a relatively small budget and it allows you to laser target the type of people your event is meant for.   Similar to many sales processes, there needs to be a sense of urgency for why people need to sign up now.     Most likely you will have minimum numbers that you need to reach with your venue to avoid extra charges.  So, it is critical to know yo

There is so much exciting stuff happening here at Life on Fire!   We’ve got our FREE virtual summit that’s about to kick off, featuring over 25 world-class entrepreneur speakers like Tony Hsieh, Founder of Zappos.com, Kevin Harrington from TV’s Shark Tank, Gary Vaynerchuk, John Lee Dumas, Brian Tracy, Michael O’Neal, and many, many more!   You can get access to our virtual summit at LifeOnFireVirtualSummit.com!   And, for those of you who want the live, face-to-face real deal, Ignite, our 3-day event, happening in December in San Diego, is over 75% sold out.  But, you can still grab a ticket at IgniteEvent2014.com!   And, as if that’s not enough, we wanted to take you inside our last private client mastermind event.   This event was very small and intimate, unlike our Ignite event which already has over 225 people registered for it.   What you can see though, is the type of experience and the quality that we put into all of our events.   The big takeaway from this episode is, whether you ever coach with us or

When we first get the entrepreneurial bug it’s often a struggle to figure out exactly what it is we want to do.   Here to answer that question is New York Times Bestselling Author of the book, “What is Your What? - Discover the One Amazing Thing Your Were Born to Do”, Steve Olsher!   Steve believes that your “what” is at the center of where these three things overlap in your life:   1. What you love to do 2. What you’re good at 3. What someone will pay you to do   Even many seasoned entrepreneurs are missing one or even two of these elements.     Maybe they are getting paid, but they don’t love what they are doing, which is only going to last so long before the person burns out.   Or, maybe they aren’t very good at what they are doing, which is probably substantially hindering their income.   The magic happens when you have all three.   The challenge is typically lack of clarity.  Signs of this are:   - Working way too hard with little to show - It’s a struggle to generate revenue and new clients - You’re com

Familiar with the concept of “paying it forward”?   If you’ve been tuning in to Life on Fire for any decent amount of time you know we’re all about paying it forward!   It’s so easy in life and in business to keep our heads down, work away, and stay focused on our own lives, needs, and wants.   The phrase “givers gain” is so very true.  Ever since I started intentionally giving, it has come back into my life in so many ways and in such abundance.   But, I truly believe it’s not the just the act of giving that allows you gain, it the intention with which you give.   And, as crazy as it sounds, when you give without an agenda and without wanting or trying to gain anything at all, that seems to be when you gain the most.   We’re about to be give in a MAJOR way to a group called Pencils of Promise to help build a school for impoverished children.   It’s all happening through our Life on Fire Virtual Summit, which consists of over 24 amazing interviews with some of the most incredible entrepreneurs around, such as

Ignite, the premier 3-day event for entrepreneurs in 2014, happening in San Diego, December 5th, 6th, and 7th, is here to make sure your 2015 is remarkable!   This event is over a year in the making, costing over $150,000 to put on, and has an entire team of people planning it to make sure it’s amazing for YOU.   If you’re a 6-figure entrepreneur and now you’ve got your eye on 7-figures, Ignite is for you!   If you have a burning desire to start a movement, a passion inside you to make a real impact in the world, an unrelenting drive to be even more successful than you already are, Ignite is for you.   Day 1 is all about Mindset. We all have limiting beliefs, things that are holding us back from playing bigger and achieving more.     You’re going to learn how to “hack” into your mind and reprogram those beliefs for success, including smashing through our fears by walking on hot coals!     Then, on days 2 and 3, it’s all about marketing strategies.   You’ll learn how to “be seen everywhere” by leveraging strat

The art of storytelling has been admired for hundreds of years.  And, never has it been more valuable than in our current society, specially for business.   Storytelling in the context of business can help you create a greater connection with your audience, it can allow your audience to relate to your story and possibly even see themselves in it at times, and when you do things like share your vulnerabilities it gives people a higher level of trust.   Ultimately, it helps “humanize” the sales process.   We are so inundated with marketing messages these days,that a genuine, sincere story often stands out among “feature and benefit” sales copy.   So what types of stories are best?   One of the oldest and most impactful stories, which you’ve seen used in movies thousands of times is the “hero’s journey”.   Think back in your life to a time you had to overcome a challenge, and you rose to the occasion, push through, and you won.  You probably have dozens of instances like that if you were to stop and think about

Looking to find out how to create a virtual summit?  Well, look no further!   This episode is all about how to create a virtual summit, why you would want to, and the benefits of a virtual summit for you and your clients!   First, what is a virtual summit?   A virtual summit is typically comprised of anywhere from 10-25 speakers, usually from within the same niche or theme such as health and wellness, business, or perhaps they may all be successful entrepreneurs, etc..   Each speaker normally has their own individual speaking session where they are sharing tips, ideas, insights, and their story.   Then, all of the separate sessions are bundled up and delivered virtually!   The benefit for the organizer of the summit is not only delivering great content and strategy to the people who watch or listen to the sessions, but it positions you as a leader in your niche and helps foster relationships with the other key influencers you featured on the summit!   Most summits are monetized by charging for access to the i

What is “earned media”?  Put simply, earned media is word of mouth marketing.   And, if done right, it can be one of the fastest, easiest ways to grow your business.   As humans, we still trust the feedback and recommendations from people we know more than any other source of media.   So, why not leverage earned media in your business?   When a business gets a 5-start review on, say, Yelp, for example, that’s great!   But, the problem is, the only people who see that review are people actually on Yelp.   What can make that Yelp review substantially more powerful is if you have that person share their review out to other people they know through Facebook, Twitter, etc..   Think about your business.     Is there a point at which your clients are most excited or a “peak” state?  Perhaps you sell cars for a living.  Right when that person gets the keys and they are ready to drive off, they are at a peak state.   That is the best point at which to earn word of mouth media.   For example, you could take a picture o

One of the best ways to recognized a large amount of revenue all at once is through having a live a event.  Here are some steps you can take toward planning events for your business!   You can start off small if you’ve never done an event before and organize a 1-day event or even just a partial day event.   From there, you can move up to eventually having large 3-day events.   The benefit of a live event is the personal interaction and the connection you’re able to make with your attendees.   Typically your highest likelihood for making a sale is when you’re in a one-on-one, face-to-face environment.  However, the next best thing to that is a one-to-many, face-to-face environment (i.e. a live event)!   Some of the concerns that can naturally pop up when planning an event may be:   What if nobody shows up? What am I going to talk about? How am I going to pay for it all? What if nobody buys?   The first thing to do if any of those “fear-based” thoughts pop up is to realize that they are an indication that you a

I just recently stepped up and joined Joe Polish’s Genius Network to the tune of $25,000.  This episode is all about why.  Here are five reasons!   #5.  Thinking Bigger - When you surround yourself with people who think big and act big, you almost can’t help but start thinking bigger yourself.     In a 5-minute phone conversation I got one idea that completely changed the course of our fundraising process for Pencils of Promise and opened the door to raising a LOT more money!   #4.  Joe’s One-Liners! The guy is seriously hilarious, and there’s absolutely no reason why high-end mastermind groups and networking events can’t be a ton of fun!   #3.  For Friendships That Will Last Forever - Us entrepreneurs, we’re a different breed.  And, when you spend time around other great entrepreneurs, great bonds often naturally form.   #2.  It’s About Connections That Make You Real Money - We’re talking some of the top entrepreneurs in the world, all in a room together.  THAT is where you want to be.   #1.  You don’t have

You can’t truly live a life on fire without love.  And, in this episode, I’m taking my love to the next level when I get down on one knee and propose to my amazing girlfriend!   If you’ve ever proposed to someone before, then you know how much excitement and anticipation there is leading up to it.   Imagine having the biggest secret of your life that you couldn’t wait to tell EVERYONE who you care about, knowing how excited and happy they are going to be for you when they hear it, and you can’t tell hardly anyone for fear of ruining the surprise!   Yeah, it’s about like that!   As you see, she said “YES”, and we both couldn’t be happier!   We are honored to share this special day of our lives with you.   But, more importantly, I hope this episode inspires you to do something nice for that special person you love, and if you haven’t found that person yet, then I encourage you to get out there and find that someone!   Thank you for watching and for all of the kind wishes we’ve received!   If you’re “in love” wi

Major updates coming at you from Life on Fire Headquarters!   First, Life on Fire TV is officially going down to 2 episodes per week, Monday’s and Friday’s.  However, you can definitely expect some “bonus” episodes to sneak their way in there from time to time!   Next, we are in the middle of testing and getting ready to release our Virtual Summit, which consists of 25 amazing interviews with some of the most incredible entrepreneurs around, such as Gary Vaynerchuk, Kevin Harrington from “Shark Tank”, Brian Tracy, John Lee Dumas, and MANY, more!   These are some of the best and brightest minds in business sharing what’s worked for them and what their best insights, tips, and takeaways are from the careers they’ve built!   You can catch all the action at LifeOnFireVirtualSummit.com for FREE!   And, finally, we wanted to remind you to think of others, give, and help make someone’s day on this Pay it Forward Friday with a clip from one of our favorite Pay it Forward Friday episodes!   Enjoy!   Has Life on Fire T

If you’re looking to grow a brand or business, build a community, or start a movement, one idea that can help you do all of that much faster is to start a podcast!  Here are some great tips on getting started!   Once you determine the topic or theme for your show, you want to determine your format.     Are you going to do video and audio, or audio only?  For us, we chose to do both audio and video because there is so little competition on the video side.   Next, you want to determine your consistency, or the number of episodes you’re going to have per week.     We recommend at least 1 episode per week.  Anything less than that and it starts to become easy for people to forget about your show.   We decided to go with 3 episodes per week.  It is incredibly crucial that you pick a number you can stick to and that you never, ever miss an episode.  Your audience will quickly leave you if your episode timing is inconsistent.   When you first launch your show you want to release 5 episodes all at the same time, rega

Most of us have set goals at one time or another.  Maybe we achieved them, maybe we didn’t.  In this episode you’re going to learn a simple, yet, incredibly effective system for how to set goals each month and more importantly, how to achieve them!   First, it starts off with the way you set your goals.  To begin, limit yourself to no more than 3-5 main goals for the month.  Any more starts to make them all harder to achieve.   Then, when determining each goal, the goal needs to be “measurable”.  For instance, rather than saying “I want to work on my relationship” or “I want to be healthier” set goals like having a date night with your significant other once a week or working out for at least 30 minutes 4 times per week.     One of keys to my goal setting process is my morning routine.  Almost all successful people have a morning ritual they follow.  Here’e what I do…   1. I wake up and even before getting out of bed, I say 3 things I’m grateful for. 2. I read my goals for the month every day. 3. At the begin

Go behind the curtain with us in this episode and listen in on one of our private group business coaching calls where I talk through how to land big clients using what I call the “anchor client strategy”.  Hear out how I used it to land one of the “sharks” from the hit TV show, Shark Tank and several more ideas and strategies one just this one call!   So, to start, what is an “anchor client”?     The concept comes from the design of retail shopping centers.  Often their will be an “anchor” store such as a Target or Macy’s.  That is the main store that draws in buyers and the shopping center is then able to attract other retailers due to having the anchor store in place.   The same concept can be applied to your business.     Think for a moment about your niche, and who the most influential names are.  Names that, if other people had heard you had done business with them, they would automatically assume you were an authority.   The approach you want to take is to reach out to that individual and offer tangible

Want to know how to start and run a $75,000,000 company, and how that success can allow you give back?     Today we’ve got a very special guest on the show who has done just that through his company, Petretti & Associates, and the organization Pencils of Promise.   Larry Petretti has spent his entire adult life in the contraction business.  He started at the bottom and worked his way up to running a $50 million dollar company as CEO, then in 2010 started his own company.   When Larry started his company, he had a clear philosophy, “We were never looking to be the biggest.  I told the boys, let’s be the best.”   “Exceptional service.  Period. That’s it.”, is how Larry treats all of his clients.   One key to the success of Larry’s company was that he was incredibly specific about his niche and value proposition. He wasn’t taking on any and all construction projects.  He wanted to do corporate interiors for fortune 500 companies.   Many people have heard the term, “success leaves clues”.  Narrowing your nich

We are honored and excited to share this special episode with you where we give you a sneak peek into how we’re giving back, through the organization Pencils of Promise, and building a school in Guatemala.   One of the things that massively fuels us as individuals and as a business is giving back.     Last December we raised over $5,000 to purchase Kindle eReaders and donate them to foster teens to promote reading and entrepreneurialism and it was an amazing experience.   This year we are raising the bar and have pledged $25,000 to build a school through the organization Pencils of Promise in Guatemala.     We experience, first hand, the difference of in the quality of the school we are helping to build vs. the existing structures and see how much better and more conducive of a learning environment these children are going to have.   And, after immersing ourselves in the cause and the culture, and most importantly, spending time with the children in the community, words can’t describe the way it feels to know

Host of the podcast, the Competitive Edge, Scott Britton, is back to teach us some of the secrets he uses to connect with highly influential people that are usually impossible to reach!    First and foremost, Scott encourages you to recognize that influential people are busy and they often have a ton of people asking for their time.     So, you have to meet them in a place where they aren’t getting bombarded by others, such as messaging them on Instagram, as an example.   Another great approach is to look at your knowledge, experience, and skill set and come up with ways you can add value for that person, even before you ever speak to them.     For instance, we’ve had clients who have graphic design skills introduce themselves to high-level influencers by creating new social media cover images (for free) and giving them to the person.     Scott saids, “The fastest way you can get where you’re trying to go is through people.”  That could be mentorship, coaching, networking connections, referrals to clients, yo

Here to answer one of the questions we should all ask when starting a new business, “How will I scale and grow the business?” is entrepreneur and founder of A Human Project, Wesley Chapman!   First, there’s automation.  If there is any way to package what you deliver into a replicable process, such as recording a training as a series of videos, that allows the customer to consume the training at their convenience.     Next, comes leveraging other people’s content.  If there are other people in your niche or other companies who can provide resources and solutions to your customers, perhaps partnering with that person makes sense.  (Similar to a “supplier” relationship, if you’re in a business with physical products.)   Another great tip is to make yourself more accessible in more places.  For instance, if you have a video blog, why not start a YouTube channel?  Why not start a podcast and get your content on iTunes, Soundcloud, Stitcher Radio, and more?     And, finally, what about people?   For Wes, what he f