Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

I recently had the opportunity to join my good friend and a major inspiration to start Life on Fire, Shanda Sumpter, live on stage at her event to speak on the topic of what’s working in marketing right now.   Today’s episode is that event footage!   I begin with my story and one of the first teaching lessons that comes out of that is the concept of modeling.   To clarify, modeling is not about “copying” what someone else is doing.  It’s about looking at the people in your niche who are doing well and creating your own version of what you like about them and what’s working well.   If you aren’t sure how to start or what to do to begin, this a great way to come up with direction in your business.   Next, an incredibly helpful process is to get clear on who your ideal customer is.  If you already have customers, which one do you like working with the most or would you like to have more of?   If not, what characteristics would you like your ideal customer to have.  You can even go as far as creating an “avatar”