Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

63: Scott Britton on Gaining the Competitive Edge

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Sinopsis

Host of the podcast, the Competitive Edge, Scott Britton, is here today to each us how he uncovers and gains the competitive edge in business and in life.    Scott’s story starts with being a collegiate level football player and sustaining a major injury his freshman year that permanently affected his performance.  However, that same injury also helped him gain an incredibly powerful life lesson.   For 12 months Scott was completely devoted to doing his rehab exercises and not missing a single repetition.  And, for him, what that created was a regret-free process.  He was at peace with possibly not being as strong or as fast as he was prior to his injury, because he knew that he had done everything he could.   Scott carries that lesson with him today into his business and applies his “no regrets” work ethic and mindset.   When it comes to marketing, Scott again pulls from his teachings in college football where he learned to gain a competitive edge.  For him, in business, his competitive edge is copywriting.