Life On Fire Tv (audio) Online Business Coaching With Nick Unsworth

The art of storytelling has been admired for hundreds of years.  And, never has it been more valuable than in our current society, specially for business.   Storytelling in the context of business can help you create a greater connection with your audience, it can allow your audience to relate to your story and possibly even see themselves in it at times, and when you do things like share your vulnerabilities it gives people a higher level of trust.   Ultimately, it helps “humanize” the sales process.   We are so inundated with marketing messages these days,that a genuine, sincere story often stands out among “feature and benefit” sales copy.   So what types of stories are best?   One of the oldest and most impactful stories, which you’ve seen used in movies thousands of times is the “hero’s journey”.   Think back in your life to a time you had to overcome a challenge, and you rose to the occasion, push through, and you won.  You probably have dozens of instances like that if you were to stop and think about